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The WooCommerce Blog

Tips, tricks and eCommerce inspiration from WooCommerce experts.

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Getting your WooCommerce settings right for the holiday rush

October 14, 2016 - 5 Comments

As you head into the holiday season, it’s common to think big picture — as in, what are the big things you’re going to do to drive traffic, increase sales, and keep your customers happy?

But let’s slow it down and think, for a second or two, about the little things. The little details that go into each aspect of your store, marketing, and support are important, too. And if you go into this busy time of year without thinking about said details, you could run into trouble.

Some of those details include your WooCommerce store’s settings. It’s worth checking on these settings, from your store emails to your low stock threshold to the text in your site-wide notice, before things get really busy. Wait too long and a simple mistake could end up costing you a sale… or worse.

To help you prepare, we’ve put together a list of some of the WooCommerce settings you should check before the holidays begin. Read on to find out what to do, when to do it, and why.

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7 WooCommerce extensions for more loyal customers

September 9, 2016 - 6 Comments

After you build your store and open it up to customers, your focus will shift to from generating sales to generating loyalty — and with good reason. As we explained previously, if you can get a customer to come back for a second purchase, the chances of them sticking with your store will dramatically increase.

There are a ton of ways you can make shoppers loyal to one brand over another. Pricing is one angle you can take. An amazing customer support policy is another. But loyalty doesn’t have to rely on cheap prices or friendly emails.

Occasional treats, payment flexibility, and friendly, open communication can turn your newest customers into lifetime ones. And with a few specific WooCommerce extensions, you can add these loyalty-boosters to your store in a flash — no custom code or development needed.

Let’s take a look at seven extensions that you can start using today to boost the loyalty of your shoppers.

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The building block philosophy of Storefront

September 6, 2016 - 5 Comments

Today we released Storefront Powerpack, an extension that allows you to change the appearance of Storefront theme for WooCommerce — without touching a single line of code. Powerpack allows anyone to customize their store without dabbling in HTML or CSS, and the results of those customizations can be seen instantly.

Powerpack in action. Edit any element in Storefront and see the results instantly.
Powerpack in action. Edit any element in Storefront and see the results in a flash.

As we prepared to release this extension, we realized we’d never written very much about the thinking behind Storefront’s development, and why we’ve chosen to break functionality out into extensions instead of packaging it into the theme itself. “Why not just make Powerpack part of Storefront?” we thought you might ask.

Today, we’re setting aside a couple minutes to explain our “building block” philosophy behind Storefront, and how it’s influenced the development of extensions like Powerpack.

Care to learn more? Read on.

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10 WooCommerce stores selling awesome and unusual things

September 2, 2016 - 11 Comments

When we say you can sell anything with WooCommerce, we really do mean anything. Physical products, digital goods, monthly subscriptions, content available only to paying members, event ticketsbookings for hotels or even your time — it’s all possible.

We occasionally stumble across stores that have taken this sell-anything-anywhere philosophy to a new level. Sometimes they’re using one of our extensions in a clever or unexpected way. Sometimes what they’re selling is unusual, smart, or just makes us shout “wow!” at our screens.

To give you a little inspiration (or perhaps an idea for a holiday gift?), we’ve gathered up ten WooCommerce-powered stores selling awesome and unusual things. And believe me — it was hard to choose only ten!

Have a look at how these ten stores are taking WooCommerce to the next level, delighting their customers, and offering something you can’t find anywhere else.

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Why stores running on WordPress are winning

August 22, 2016 - 20 Comments

According to the most recent report from BuiltWith, 39% of all eCommerce sites are powered by WooCommerce and WordPress — over 1.5 million active stores. Add in the usage of additional eCommerce platforms powered by WordPress and the CMS’s own 17.6 million live sites (over 26% of the entire internet!), and, well… that’s a lot of sites.

Developers and store builders don’t just choose to work with WordPress because it’s free (although it is) or because “everyone else is using it” (although they are). There are some pretty convincing reasons why WordPress has climbed to the top of the charts, and why WooCommerce has soared in popularity right along with it.

Stores backed by WordPress have multiple advantages over those on other platforms. And these advantages allow them to work faster, spend less money, and ultimately become more successful than their counterparts.

Let’s take a look at a few convincing reasons why shops running on WordPress have a competitive edge — and why you should join their ranks, if you’re not already among them. 🙂

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How Woo uses content as part of the sales process

August 16, 2016 - 8 Comments

There are a ton of ways your store to convince shoppers to make a purchase. Well-rounded product pages, quality copywriting, targeted social media advertising, emails — they’ll all get the job done.

But some of your potential customers might not be ready to make a commitment. They might be new to your products or services, or learning what separates your store from another. And that’s why educational content is an awesome addition, because it allows shoppers to learn about you in a natural way, and at their own pace.

At WooCommerce, we’ve ramped up the creation of content, its promotion, and its usage in our marketing over the last 15 months. It’s become a critical part of our sales process, and something that we can no longer imagine operating without.

Today I’ll be pulling back the curtain to give you a behind-the-scenes look at how we produce and use our content with sales in mind, all so you can take away some ideas and inspiration for the content on your store.

If you’re interested in seeing how a business like ours uses content marketing, keep reading!

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The importance of keeping your store updated

July 19, 2016 - 13 Comments

If the sight of the “updates available” notification in your WordPress dashboard fills you with a sense of dread, you’re not alone.

"Not again..."
“Not again…”

Updating your WordPress plugins and themes or WooCommerce and its extensions can sometimes be an easy process — just a few seconds of waiting and you’re set. But it can also involve backups, testing, additional updates, and even support requests. Basically, the hassles no one likes.

But avoiding or putting off these occasional hassles can put your site at risk, and even potentially affect your customers. So while you may not always like to go through the process of keeping your WooCommerce store 100% updated, there are many reasons to do it.

Let’s take a look at why it’s important to update your store in a timely manner, starting with some background on why we update WooCommerce and its extensions in the first place.

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Winning others over: announcing

July 3, 2016 - 51 Comments

Today marks an important milestone for our team: WooCommerce finally has its own home.

We’ve moved our site over from to to provide focus for our team, clarity for our customers and to reflect what has become Woo’s core business.

Read on to learn some of the history behind WooCommerce and what motivated this change in our site.

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10 surprising things you can do with WooCommerce

June 22, 2016 - 6 Comments

Just starting out with WooCommerce? Or are you a seasoned pro?

Regardless of your level of experience with WooCommerce or eCommerce in general, its potential may surprise you. There are hidden features in the core plugin that may come in handy, powerful options enabled via extensions, and unrecognized productivity hacks you can try out to make your day easier.

The beauty of WooCommerce is that its potential for growth and expansion enables you — either as a store owner or developer — to build amazing things. And the more you know about the platform’s capabilities, the more you can create with it!

Our aim today is to give both you newbies and pros a look at 10 things you might not have known you could accomplish with WooCommerce. From on-page features to automation, here are a few tips and tricks you’ll love to be “in the know” about.

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WooCommerce 2.6 has shipping zones (and more!)

June 14, 2016 - 93 Comments

TL;DR: New features are available for WooCommerce – update via your WordPress Dashboard. To make the process as smooth as possible, view our documentation on how to updatemake a backup, update your extensions and finally update WooCommerce.

If you’re a developer looking for technical details, read the release post on the Develop WooCommerce blog here.

It’s been a few months since our last major update, and in that time, we’ve been working on a veritable smorgasbord of improvements to WooCommerce. For 2.6, we’ve:

  • Added shipping zones
  • Improved the cart experience
  • Created a new My Account area design
  • Added new options for filtering products
  • Made updates to the payment options available through the onboarding wizard
  • Thrown in some goodies for developers, including a new payment tokenization and the alignment of our API with the WordPress REST API

That’s a lot of stuff for you to explore in the release of Zipping Zebra, so let’s dig into the details.

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The first 5 things you should customize in WooCommerce

June 7, 2016 - 4 Comments

Starting a WooCommerce store? You’ve got a lot to consider, from what you plan on selling to how you’re going to market it.

Deciding what to start with first is tricky. As you’re setting up your store, you have a lot of decisions to make, and likely not a lot of time to make them in. You may wonder what you should set up or customize first to make the rest of the process as smooth as possible.

To help you properly prioritize, we’ve put together this short list of the first few things you should customize in WooCommerce. These items will get you started on the right foot and ensure you have the groundwork covered before you add products or set up marketing methods.

Let’s take a look at the first five things that should be customized on any new WooCommerce site, plus some helpful articles that will give you a deeper dive into getting these aspects right as you work on building your store.

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How to prepare your WooCommerce store for any release

May 25, 2016 - 21 Comments

With the release of WooCommerce 2.6 on the horizon, we imagine you’re all excited to explore the newest features available for running your online store. And a bit apprehensive, perhaps, to go through the update process once more.

The beauty of the open source world of WordPress development is that it allows virtually anyone to create virtually anything for this platform we call home. The downside is that it’s nearly impossible to predict what will happen when you put any given combination of those thousands upon thousands of creations in different environments under different circumstances.

We pride ourselves on thoroughly testing WooCommerce and its extensions, but the unfortunate reality is this: conflicts still happen. That’s why we recommend being prepared in advance for releases and major updates, so in the event of an issue, you can roll right back.

“But how do you get prepared?” We’re so happy you asked. Here’s how to efficiently set up backups and testing for your WooCommerce store so you’re ready for anything.

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It’s here: a simpler way to connect services to your store without leaving WooCommerce

May 4, 2016 - 26 Comments

TL;DR: We’re building a way to connect services to WooCommerce that makes use of hosted components to simplify the process and create a better experience.

If you’d like to get involved in testing, join us now.

If you want to know more, read on or check out our post on the developer blog.

A few weeks ago at WooConf, Matt Mullenweg gave a sneak peek at a project we’ve been excitedly working on. Now, we’re ready to share it with the world.

woocommerce connect

WooCommerce Connect is a big part of our vision for the future of WooCommerce. Right now, Connect has just started alpha testing as a feature extension. If all goes well, we hope to make it part of WooCommerce core and available to everyone.

So, without further ado, let’s dive into what we’re trying to accomplish with Connect, how it all works, where the feature currently stands and how you can get involved.

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WooCommerce security: the 7 things you should do first

February 15, 2016 - 12 Comments

In all the frenzy and excitement that accompanies setting up a new WooCommerce store, it’s all too easy to miss little details. After all, we do live in a “move fast and break things” culture — why slow down when you can get your store live now and fix the problems later?

But security isn’t exactly a “little detail.” Yet it’s often overlooked by new shop owners, who unknowingly use weak passwords or skimp on site security, assured that everything will be fine and they’ll never be unlucky enough to be attacked.

While security measures are built into WordPress and WooCommerce out of the box, there are a few basic things new store owners should be doing to keep their customers, team, and data safe in the event of those worst-case scenarios. It’s certainly true that you might never encounter a hacker… but if you do, it’s still best to be prepared.

Here, we’ve compiled seven introductory steps to WooCommerce security that all new store owners should take. Read on to learn what they are.

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Tips for selling digital products with WooCommerce

February 4, 2016 - 7 Comments

Not all eCommerce stores specialize in physical products. Some — perhaps yours? — sell digital goods, like audio files, books, PDFs, video tutorials, games, or even stock photography.

Stores with digital products might not look different from those with physical ones, but they aren’t exactly the same. In fact, they require careful handling, and attention paid to different aspects that may not even need considered otherwise.

If you have or are starting a store with digital or downloadable products, following a few specific guidelines can ensure that your customers are happy with their purchases. It can also help you create a shopping experience that converts more shoppers into paid customers, and even draws more searchers to your store.

Let’s take a look at some tips that can help you create a stronger digital store using WooCommerce.

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WooCommerce 2.5: Dashing Dolphin means speed

January 18, 2016 - 21 Comments

TL;DR: WooCommerce version 2.5 is here – update via your WordPress Dashboard. To make the process as smooth as possible, make a backup, update your extensions, view our update guide, and then update WooCommerce.

If you’re a developer looking for technical details, read the release post on the Develop WooCommerce blog here.

It’s a new year and we have a new version of WooCommerce for you. The last version of WooCommerce focused on the onboarding experience to help store owners get up and running quickly.

This latest version focuses on getting the store itself to run quickly, and is aptly named Dashing Dolphin.

Let’s take a closer look at WooCommerce 2.5.

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