In honor of Independence Day I wanted to write a bit of a tribute to American innovation – WooThemes style – by celebrating some of the amazing WooCommerce sites coming out of the USA. As a preface I should add that while I am based at WooHQ in Cape Town, I am an American in my late late 20’s who was privileged enough to grow up in the exciting emergence of AOL, online gaming using my 56K modem, and eventually ecommerce (selling baseball cards online). From afar (in South Africa), I have seen the US economy and retail market struggle and, when go home for visits, I find my familiar hometown landscape changing constantly. Many of my favorite niche shops locally in Southern California have closed, while it is not uncommon to see areas well known for more niche creative shops become lined with monotonous and predictable large retailers. A new generation has emerged seeking authenticity, natural, honest and unique. A shift is taking place within the US and worldwide where people are re-enchanted with artisan creativity and personality in the marketplace.