Email marketing has long been — and remains — a popular method for acquiring customers and boosting sales. And it’s no small wonder, with 91% of consumers in the United States checking their email every single day.
Finding the right strategies to use in your emails is a tricky thing. You need to think about what messages your customers will respond to, what calls to action they’ll click, and what will even make them open an email in the first place. You also need to review and improve upon your strategies so you keep making money.
Here at WooCommerce, email is a big part of what we do — it’s how we communicate with our customers, not to mention the community. Over the last few years, we’ve spent a lot of time experimenting with and learning from email. Now we’re ready to pass those learnings along to you.
Today we’re going to share some of the best things we’ve learned about email subject lines, graphics, and length so you can use our experiments to grow your own store and improve your customer communication.