Round 2: Update to WooCommerce 3.5.1+ before WordPress 5.0

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What’s new in WooCommerce 3.2: Improved coupons and extension management

October 11, 2017 - 36 Comments

Since our last minor release back in June, we’ve been working on a multitude of improvements to improve the WooCommerce admin experience:

  • Apply discounts to orders using coupons, without the chore of doing manual calculations.
  • See which versions of extensions are tested with new WooCommerce updates, before updating.
  • Improved management features for WooCommerce.com extensions.
  • A simpler, unified shortcode for listing multiple products on pages.

To ensure this update is indeed stable, we’ve been doing plenty of testing on our side; releasing beta versions, testing our own library of extensions and themes, working with customers to do managed updates, and running 3.2 on WooCommerce.com. 👏

WooCommerce 3.2 is also a minor release, meaning it should be fully backwards compatible with 3.1 and 3.0. However, it’s still considered best practice, and recommended, to backup before updating.

We recommend viewing our documentation on how to update, making a backup, updating extensions, and finally updating WooCommerce via WP Admin.

Here are some more details on what’s new in 3.2!

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Get up and running faster: Product importer, shipping service, extension management

June 28, 2017 - 20 Comments

TL;DR: An update is available for WooCommerce! To make the process as smooth as possible, view our documentation on how to update , make a backup, update your extensions, and finally update WooCommerce via your WordPress Dashboard.

Looking for technical details? Read “ WooCommerce 3.1 has landed” at the Develop WooCommerce blog.

Since our 3.0 release in April, we’ve been working on a slew of improvements to make it faster and simpler to get up and running with WooCommerce:

  • Save time with the new, built-in import/export feature to add and update product information
  • Manage WooCommerce.com subscriptions directly in WooCommerce
  • Ship products more easily in the US and Canada by setting up WooCommerce Shipping

Existing stores also have new features to enhance their online storefronts — inline ‘Terms and Conditions’ in checkout, embedded videos and more in short descriptions — and improve their workflow — assigning an order to a customer for payment, updating stock status for all variations at once. And we added search helpers for developers.

That’s a lot!l Let’s dig into details.

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Four Ways to Make Managing WooCommerce Updates Easier

May 18, 2017 - 6 Comments

Updating WooCommerce, its extensions, and WordPress itself needn’t be a nerve-wracking experience. If you prepare well and follow best practice, you can avoid all “my product pages look weird” and “this plugin isn’t working right” experiences.

Today we’re going to show you four ways to better manage updates to your WooCommerce store to save you time, keep your store running smoothly, and give you confidence for the next time you see the phrase “an update is available” in your WordPress dashboard.

Let’s get started.

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Announcing WooConf 2017: get all the details and reserve your spot

May 2, 2017 - 19 Comments

The last two WooCommerce Conferences were a treat, bringing the WooCommerce community to San Francisco and then Austin for multiple days of talks, workshops, and invaluable impromptu chats between sponsors, developers, and our support team.

We’re excited to announce that we’re bringing WooConf back for a third round in October 2017, this time in Seattle, Washington. And with this iteration we’re narrowing our focus to provide the best experience we can for developers, from agency owners to freelancers.

Keep reading to get more details on this year’s WooConf, plus find out how you can save $200 by buying your ticket now.

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WooCommerce 3.0 brings an improved product gallery, treats for developers and more

April 4, 2017 - 222 Comments

TL;DR: A major update is available for WooCommerce! When you’re ready, Update via your WordPress Dashboard. To make the process as smooth as possible, view our documentation on how to updatemake a backup, update your extensions, and finally update WooCommerce.

Looking for technical details? Read the 3.0 release post on the Develop WooCommerce blog here.

It’s hard to believe it’s been so long since our last major WooCommerce release, but sometimes good things are worth waiting for. 😉

WooCommerce 3.0 has arrived – read on to learn what’s new.

Today we’re proud to unveil the WooCommerce 3.0 release, which includes:

  • An updated product gallery with new zoom, gallery view and mobile features
  • Multiple speed and performance improvements
  • The addition of CRUD classes
  • A new CLI powered by the REST API

These are some important additions, and there’s even more to explore in the Bionic Butterfly, so let’s get right down to business!

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WooCommerce.com now requires a WordPress.com account

January 31, 2017 - Leave a comment

Some of you might have spotted a change to WooCommerce.com made last week, on Thursday to be precise. WooCommerce.com now requires a WordPress.com account to manage your purchases, tickets and subscriptions.

tl;dr: We believe this change brings many benefits, and are dedicated to improving the account management experience for developers. If you need help merging a WooCommerce.com account reach out for help!

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Insights and tips from our email marketing experiments

January 27, 2017 - 16 Comments

Email marketing has long been — and remains — a popular method for acquiring customers and boosting sales. And it’s no small wonder, with 91% of consumers in the United States checking their email every single day.

Finding the right strategies to use in your emails is a tricky thing. You need to think about what messages your customers will respond to, what calls to action they’ll click, and what will even make them open an email in the first place. You also need to review and improve upon your strategies so you keep making money.

Here at WooCommerce, email is a big part of what we do — it’s how we communicate with our customers, not to mention the community. Over the last few years, we’ve spent a lot of time experimenting with and learning from email. Now we’re ready to pass those learnings along to you.

Today we’re going to share some of the best things we’ve learned about email subject lines, graphics, and length so you can use our experiments to grow your own store and improve your customer communication.

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How to build your WooCommerce store to last

January 13, 2017 - 22 Comments

Once you’ve made the decision to build a store with WooCommerce, you don’t want anything to slow you down.

If your store isn’t built with longevity in mind, however, you could run into trouble as time goes on. You might see product pages load slowly, extensions stop functioning, or even encounter serious issues like data loss or security breaches.

These are all issues that will ultimately lead to one thing: a decline in — or complete loss of  — paying customers.

To keep your WooCommerce store profitable, you need to build it with long-term stability, safety, and performance in mind. Let’s take a look at how you can build a WooCommerce store that will last for months, years, and beyond.

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Woo Year In Review 2016

December 27, 2016 - 26 Comments

Hello, Howdy, G’Day, etc,

I’m Todd Wilkens, the new Head of WooCommerce. It’s been an amazing year here at Woo and I want to take a moment to share some thoughts and facts about our team and this great community that you are a crucial part of. In fact, before anything else, let me say thank you:

To every user, customer, and Open Source community contributor out there: WooCommerce exists for and because of you. It’s because of you that the most-used eCommerce platform for WordPress and, therefore, the most widely used eCommerce platform in the world exists. Thank you!

The end of the year is near, and it’s a time for reflecting. Read on for thoughts on the year gone by, what worked and what didn’t, and what we’re excited about for 2017.

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What you can learn from Woo’s holiday sales

December 9, 2016 - 13 Comments

We run a couple of major holiday sales on WooCommerce.com each year, including Hallowoon, Black Friday, and Cyber Monday. The challenge as each one comes around is: how do we keep running them bigger, better, and fresher?

This year we tried a few new things that increased conversions. We learned a lot from these experiences, and decided to write about them as we thought you might be able to learn from them as well.

Read on for some key questions to ask before running a sale, tips on creating a positive sale experience, and what there is to be learnt from Woo’s holiday sales.

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7 WooCommerce extensions for more loyal customers

September 9, 2016 - 6 Comments

After you build your store and open it up to customers, your focus will shift to from generating sales to generating loyalty — and with good reason. As we explained previously, if you can get a customer to come back for a second purchase, the chances of them sticking with your store will dramatically increase.

There are a ton of ways you can make shoppers loyal to one brand over another. Pricing is one angle you can take. An amazing customer support policy is another. But loyalty doesn’t have to rely on cheap prices or friendly emails.

Occasional treats, payment flexibility, and friendly, open communication can turn your newest customers into lifetime ones. And with a few specific WooCommerce extensions, you can add these loyalty-boosters to your store in a flash — no custom code or development needed.

Let’s take a look at seven extensions that you can start using today to boost the loyalty of your shoppers.

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The building block philosophy of Storefront

September 6, 2016 - 5 Comments

Today we released Storefront Powerpack, an extension that allows you to change the appearance of Storefront theme for WooCommerce — without touching a single line of code. Powerpack allows anyone to customize their store without dabbling in HTML or CSS, and the results of those customizations can be seen instantly.

Powerpack in action. Edit any element in Storefront and see the results instantly.
Powerpack in action. Edit any element in Storefront and see the results in a flash.

As we prepared to release this extension, we realized we’d never written very much about the thinking behind Storefront’s development, and why we’ve chosen to break functionality out into extensions instead of packaging it into the theme itself. “Why not just make Powerpack part of Storefront?” we thought you might ask.

Today, we’re setting aside a couple minutes to explain our “building block” philosophy behind Storefront, and how it’s influenced the development of extensions like Powerpack.

Care to learn more? Read on.

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10 WooCommerce stores selling awesome and unusual things

September 2, 2016 - 11 Comments

When we say you can sell anything with WooCommerce, we really do mean anything. Physical products, digital goods, monthly subscriptions, content available only to paying members, event ticketsbookings for hotels or even your time — it’s all possible.

We occasionally stumble across stores that have taken this sell-anything-anywhere philosophy to a new level. Sometimes they’re using one of our extensions in a clever or unexpected way. Sometimes what they’re selling is unusual, smart, or just makes us shout “wow!” at our screens.

To give you a little inspiration (or perhaps an idea for a holiday gift?), we’ve gathered up ten WooCommerce-powered stores selling awesome and unusual things. And believe me — it was hard to choose only ten!

Have a look at how these ten stores are taking WooCommerce to the next level, delighting their customers, and offering something you can’t find anywhere else.

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Why stores running on WordPress are winning

August 22, 2016 - 20 Comments

According to the most recent report from BuiltWith, 39% of all eCommerce sites are powered by WooCommerce and WordPress — over 1.5 million active stores. Add in the usage of additional eCommerce platforms powered by WordPress and the CMS’s own 17.6 million live sites (over 26% of the entire internet!), and, well… that’s a lot of sites.

Developers and store builders don’t just choose to work with WordPress because it’s free (although it is) or because “everyone else is using it” (although they are). There are some pretty convincing reasons why WordPress has climbed to the top of the charts, and why WooCommerce has soared in popularity right along with it.

Stores backed by WordPress have multiple advantages over those on other platforms. And these advantages allow them to work faster, spend less money, and ultimately become more successful than their counterparts.

Let’s take a look at a few convincing reasons why shops running on WordPress have a competitive edge — and why you should join their ranks, if you’re not already among them. 🙂

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How Woo uses content as part of the sales process

August 16, 2016 - 8 Comments

There are a ton of ways your store to convince shoppers to make a purchase. Well-rounded product pages, quality copywriting, targeted social media advertising, emails — they’ll all get the job done.

But some of your potential customers might not be ready to make a commitment. They might be new to your products or services, or learning what separates your store from another. And that’s why educational content is an awesome addition, because it allows shoppers to learn about you in a natural way, and at their own pace.

At WooCommerce, we’ve ramped up the creation of content, its promotion, and its usage in our marketing over the last 15 months. It’s become a critical part of our sales process, and something that we can no longer imagine operating without.

Today I’ll be pulling back the curtain to give you a behind-the-scenes look at how we produce and use our content with sales in mind, all so you can take away some ideas and inspiration for the content on your store.

If you’re interested in seeing how a business like ours uses content marketing, keep reading!

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The importance of keeping your store updated

July 19, 2016 - 13 Comments

If the sight of the “updates available” notification in your WordPress dashboard fills you with a sense of dread, you’re not alone.

"Not again..."
“Not again…”

Updating your WordPress plugins and themes or WooCommerce and its extensions can sometimes be an easy process — just a few seconds of waiting and you’re set. But it can also involve backups, testing, additional updates, and even support requests. Basically, the hassles no one likes.

But avoiding or putting off these occasional hassles can put your site at risk, and even potentially affect your customers. So while you may not always like to go through the process of keeping your WooCommerce store 100% updated, there are many reasons to do it.

Let’s take a look at why it’s important to update your store in a timely manner, starting with some background on why we update WooCommerce and its extensions in the first place.

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