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Case study: Moving from Virtuemart to WooCommerce

May 8, 2013 - 27 Comments

I’m and I run Red Giant Design – a digital marketing and design studio from sunny Durban, in South Africa.

We recently redeveloped one of our biggest online stores to date, BFore sells cell phones with airtime, tablets, televisions and other home electronic goods online to consumers in South Africa.

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Case study: Woocommerce + XERO + SwipeHQ = Accounting Bliss

May 6, 2013 - 15 Comments

dave-robertsDave Roberts of Gurumedia shares his experience integrating his multiple WooCommerce powered eCommerce sites with Xero and SwipeHQ to ensure a streamlined accounting process.

We have several eCommerce sites and we’re looking for a way to automate things. My old system involved me re-typing each sale into my accounting software so when I saw that Woocommerce had a XERO extension I loaded up a test trial of Xero and grabbed the XERO extension from your site. I had looked at trying to integrate our old accounting package but quotes were coming in at well over $1000 to do this so the Xero extension at only $79 for a 5 site licence felt very reasonable and I am loving cloud based accounting!

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Join our support team

May 2, 2013 - 15 Comments


WooCommerce is quickly becoming our most popular and most supported product line. While we continue to optimize our passive resources, demand for individual support is continuing to increase.

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An April Shower of WooCommerce goodies

April 25, 2013 - 25 Comments


It’s that time again, more WooCommerce extensions comin’ atcha!

This week we’re excited to release our Checkout Field Editor which we know has been high on peoples request list for some time. There is also URL Coupons to link customers directly to active coupons, Cost of Goods Sold to generate profit reports and 4 new payment gateways. Check em out!

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Case Study: Edwin Pireh

April 23, 2013 - 6 Comments

greg-douglasHi my name is Greg Douglas. I am the Creative Director at Premium Interactive based in Los Angeles, CA. This is a case study for

The Project

Based in Melbourne, Edwin Pireh specializes in designing hand-made, premium quality, luxury silk ties and scarves. The challenge in designing and developing this website solution was to take the inspiration given to us by the client and establish an upscale, luxury online brand with a unique and customized UX design without compromising the responsive nature built into the WooTheme we selected. To capture the essence of this premium brand we felt the theme that best fit our needs was the “Athena” theme. We felt the homepage could be customized to reflect an upscale brand and the shop page template would be the right fit for achieving our goals for creating a unique shop UX design.

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Special Delivery! Incoming shipment of new WooCommerce shipping extensions

April 18, 2013 - 14 Comments


It sure feels like a long time since I’ve been able to announce an extension drop! This release, along with last weeks Pre-Orders launch happily marks our getting back into the swing of WooCommerce extension releases (WooHoo).

Today we’re launching five new shipping extensions including an extensive Shipwire integration, Royal Mail & New Zealand Post. Plus a big update to an old favourite…

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Introducing Product Finder for WooCommerce

March 7, 2013 - 24 Comments

With the current boom in eCommerce and the recent launch of WooCommerce 2.0 (which makes it really easy to sell your products online), the web is seeing an increasing pool of eCommerce websites selling larger and larger ranges of products.

With a large range of varying products, the most important factor in your customer’s time spent on your website is that they can find what they’re looking for quickly and easily, ultimately resulting in a purchase.

Today, with this in mind, we’re launching Product Finder, an advanced search extension for WooCommerce.

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Hello WooCommerce 2.0!

March 4, 2013 - 308 Comments

In my memory, it seems like yesterday when we decided that our next release would be a major release. Instead of releasing version 1.7 with just new features, we decided to rewrite a large part of our code that we always wanted to change and go for a 2.0 (code name: Daring Dassie) release. Today is the day that marks the start of a new era for WooCommerce.

WooCommerce 2.0 is here (now available via and it is a major release. We have rewritten large parts of our code base, we have added new features and have made it better capable to handle everything you need for your online store.

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Last call for testing, WooCommerce 2.0 coming March 4th

February 22, 2013 - 48 Comments

If you haven’t tested WooCommerce 2.0 yet, or haven’t prepared your website yet, now it really is the time to start doing that. Today we have tagged the second Release Candidate in our version control (you can now download it from GitHub) and this marks the last week of testing. If is it as good as we think it is (and no critical bugs are found), the final version of WooCommerce 2.0 will be released on March 4th.

This second Release Candidate also marks the moment where our support ninjas will start helping you resolving issues with WooCommerce 2.0 on your test installs. As with the previous beta and RC releases, we still do not recommend you run this version of WooCommerce 2.0 on a live website though, so please only use it for testing purposes.

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Preparing your website for WooCommerce 2.0

February 8, 2013 - 66 Comments

With the release of WooCommerce 2.0 right around the corner (if you can, please help us test Release Candidate 1), it is time to start preparing your website for this new version of our plugin. There are a couple changes that you need to keep in mind before you update, so you can run the update as smooth as possible once it is available.

As part of preparing your website for WooCommerce 2.0, I will show you how you can test for compatibility issues in your website before actually doing the update. You might have a plugin that is causing a conflict, or your theme is not compatible with WooCommerce 2.0 because it hasn’t been updated for a while. It is always better to find those problems now, before you run into them on your live website.

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13 nifty, free WooCommerce extensions you might not know about…

February 7, 2013 - 37 Comments

There hasn’t been a WooCommerce extension drop in a couple of months and there’s no secret as to why. Team WooCommerce has been working relentlessly on making 2.0 (download RC1) awesome and ensuring compatibility with our already 100+ strong catalog of extensions.

So to stem any cases of WooCommerce extension withdrawal you may be suffering, we’ve rounded up some cool plugins that you can download from the plugin repository for free.

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WooCommerce 2.0 final testing, Release Candidate 1 is here!

February 4, 2013 - 54 Comments

I have some good news for all of you waiting for WooCommerce 2.0. This afternoon, we have tagged the current development build as Release Candidate 1, indicating that we think it’s ready to release. Unfortunately, we’re not perfect so we need you all to test this RC1 before we make it to the official release. This starts the final stages of testing before the final WooCommerce 2.0 release is here. If you haven’t tested it yet, now is the time!

As always, we do not recommend you run this version on a live website unless you know what you are doing. Although this is a Release Candidate, there still might be bugs in this release and we do not want to break your website. Please test this version on a subdomain install just for testing purposes. As with the beta releases, we still do not support this version. WooCommerce version 1.6.6 is the only version we provide support for.

When you think you have found a bug, please check the list of issues to see if it hasn’t been reported yet. If it is not reported there yet, please report it and be as thorough as possible. Do list the hosting environment you are running this on and be as detailed as possible on what plugins or theme you are using. We need all the details of your bug report we can get, which will make it easier for us to fix the bug.

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WooCommerce has a lot of downloads

January 28, 2013 - 38 Comments

That’s a lot of people using WooCommerce! When humanizing a statistical figure of 500,000 we realise how massive our eCommerce plugin has grown in 16 months. It’s transformed our business, and according to all your feedback enabled businesses all around the world.

With that said we are celebrating this milestone in true Woo fashion.

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Case study: Designgrotten

January 8, 2013 - 19 Comments

My name is Thomas Clausen and I run a danish site selling beautiful and affordable industrial design. I have a full-time job on the side as a project manager, and I have 3 kids.

This of course is a time consuming setup running a couple of jobs and also having three kids. But it’s possible, to a large extend, thanks to WordPress and WooCommerce. I absolutely love these two: WordPress a scalable foundation, and WooCommerce a beautiful way to sell stuff using custom post types and taxonomies.

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WooCommerce 2.0 beta 2 is here

January 3, 2013 - 52 Comments

The past two weeks have been filled with spending time with family and friends, but a lot of people have squeezed in time to test the first beta of WooCommerce 2.0. We’re really happy with all the feedback we’ve been getting, thanks for all the testing!

All of the bug reports, combined with a lot of people contributing code, have enabled us to release the second beta today already. This second beta contains a lot of bug fixes and smaller tweaks, but there are a couple changes that I like to highlight in this post.

This post contains everything new in the second beta of WooCommerce 2.0. For the full list of new features in WooCommerce 2.0, please read through everything in the beta 1 announcement or read the full changelog on GitHub.

As always, let me stress this one more time: Do not use this version on a live website, as it’s not stable enough yet. Things might break if you use this on a live website.

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WooCommerce 2.0 beta 1 is ready for testing

December 20, 2012 - 72 Comments

Today I am excited to announce the availability of WooCommerce 2.0 beta 1. As you might have seen in our earlier post where we explained what was going to happen the next few months, WooCommerce 2.0 will be the next big release of our plugin.

Because WooCommerce 2.0 will introduce so many changes and new features, it is important to properly test all of this before releasing it. That’s why we are going through the full testing stages before releasing the final version. First stop is this beta release. This beta release should not be used on production websites as the software is still in development.

I can’t stress this enough: Do not use this version of WooCommerce, unless you know what you are doing. If you use this beta version on your production site, it is possible things will break. We do want to invite you to take this first beta for a test ride, help us make it a better plugin and that is what this post is all about.

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