If you sell products online, your long-term goal will be to sell more products. And if you sell bookings, naturally, your goal will be to sell more bookings.
But the advice that’s given to stores aiming to ship more physical goods won’t necessarily help you sell more spots in your hotel, book more appointments, or fill up more classes at your gym. To do that, you need to make your bookings website the very best it can be — a veritable conversion machine.
You can increase the number of bookings you receive by improving the experience of your users, decreasing distractions, and experimenting to find the factors that make them say “yes!” instead of “no.” You can also find success by creating reliable ways to bring people back time and time again, making them repeat customers instead of one-time-only visitors.
Let’s explore some ways that you can boost conversions on your online bookings site, from basic changes to A/B tests to follow-up email campaigns.