Round 2: Update to WooCommerce 3.5.1+ before WordPress 5.0

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How Passion and Innovation Became a Profitable Business and Online Store

January 11, 2018 - 6 Comments

It’s a one-of-a-kind tool that Drake producer, Noah “40” Shebib, raves about and Diplo can’t live without.

Fans of Game of Thrones, Stranger Things, Kanye West, Coldplay, and Justin Bieber have already heard Output’s work, whether they know it or not.

So what is Output? Think innovative software and tools created for musicians, composers, producers, and sound designers across all genres. The user base is large, and their products are so pervasive that it’s hard to believe the company is only four years old.

It all started because composer and music producer Gregg Lehrman wanted a reverse-sound engine he could use in his own musical compositions.

We sat down with Gregg, founder and CEO of Output, to discover how he turned his passion project into a thriving company that is simultaneously punching well above its weight and revolutionizing the recording industry.

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How to Price Your WooCommerce Projects

January 4, 2018 - 7 Comments

Everything starts with the story you’re telling.

One of the most overlooked aspects of pricing is the fact that it never happens in a vacuum. Pricing is always contextual. And to that end, the context for a WooCommerce project isn’t just the work that needs to be done. It’s about the customer, how they define success, the freelancer or agency doing the work, and their experience. Context drives the pricing discussion.

And context is driven by the story you’re telling.

Stories can take a lot of forms, but just imagine the following three opening lines:

  1. I’m so excited to finally work on an eCommerce project.
  2. If this project is anything like the last 40 I’ve worked on, we could be done in 8 weeks.
  3. We have a team of 30 people we bring onto every project. We’re excited to get started.

Each statement tells us something different. In one case, we’re aware that the person will be learning on the job. In another, we know about experience and even some sense of timeline (and maybe cost). And in the last statement we might feel extra confident or extra worried, depending on whether we think we need 30 people on the project – a small store might freak out, and an enterprise organization may feel thrilled.

Use the first meeting to anchor context

When we meet with a prospect, we get the chance to create a first impression or reinforce what they may have already heard about us. That first phone call or meeting allows us to make sure that we set the right context.

  • We can reinforce our experience by telling stories of past projects.
  • We can build trust by predicting common challenges and how we overcome them.
  • We can shape our conversation by hearing what they think are success criteria.

And when it comes to pricing, there’s one other thing we can do. We can create some price anchors by articulating various projects of different complexities (features, sizes, etc.) and the prices associated with each.

As we do that, we’re helping them get grounded in the context of what it might cost to work with us, and it helps set some of their expectations.

The bottom line is that the better you get at listening, the better you’ll get at knowing which stories to tell, which projects to highlight, which risks to articulate and mitigate, and which price points to anchor to.

This is what separates folks that are great at pricing discussions and those who are just getting started. Thankfully, it’s something that you can practice and get good at.

Below we’ll look at several factors that go into the pricing calculus and ways you can use this information to help you in initial and further pricing discussions.

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Preparing WooCommerce for the arrival of Gutenberg

November 15, 2017 - 16 Comments

Dedicated WordPress users have probably heard about Gutenberg, the revolutionary new editor currently in development as a feature plugin and scheduled for inclusion in WordPress version 5.0. It transforms the way we edit content of our WordPress websites by providing a richer “block”-based experience.

Put simply, a block is any single element of content – an image, a paragraph or a YouTube video – and blocks can be quickly configured and built into immersive page layouts and designs. This is a comprehensive maturation of the visual editor as we know it and creates a truer WYSIWYG experience.

Gutenberg will transform the way we edit the content of our WordPress websites by providing a richer “block”-based experience.

One thing that isn’t yet 100% clear is how complex plugins like WooCommerce will work with Gutenberg.

Our design team has explored and experimented with adding product Blocks (recent products, featured products, etc.) to posts and pages. But as you’re well aware, publishing products should be a very different experience to authoring a blog post.

How adding a product block in Gutenberg might look
How adding a product block in Gutenberg might look.

As a release candidate approaches, Gutenberg will enable us to mimic that rich blog authoring experience for products. How might that look?

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From Day One to Successful Homeschool Bookstore on WooCommerce

October 26, 2017 - 7 Comments

Charlotte Mason revolutionized education 100 years ago and is still having an impact today, especially in homeschooling. A British educator from the late 1800s, she left an impressive legacy in the form of extensively documented materials for home education.

I think Charlotte Mason would have loved simplycharlottemason.com, the passion project of two homeschooling families and an online hub for homeschooling books, lesson plans, discussion forums, and more.

In a nutshell, the openness and flexibility of WooCommerce enabled two homeschooling families to build a thriving online bookstore and subscription business that impacts both their local community and thousands of families worldwide. Their vision is far greater than selling books and the bottom line.

I spoke with Doug, one of the site’s founders and the person who built and maintains the site. Read on for the full story, including the list of extensions and plugins that power their store.

Simplycharlottemason.com hompage

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What’s new in WooCommerce 3.2: Improved coupons and extension management

October 11, 2017 - 36 Comments

Since our last minor release back in June, we’ve been working on a multitude of improvements to improve the WooCommerce admin experience:

  • Apply discounts to orders using coupons, without the chore of doing manual calculations.
  • See which versions of extensions are tested with new WooCommerce updates, before updating.
  • Improved management features for WooCommerce.com extensions.
  • A simpler, unified shortcode for listing multiple products on pages.

To ensure this update is indeed stable, we’ve been doing plenty of testing on our side; releasing beta versions, testing our own library of extensions and themes, working with customers to do managed updates, and running 3.2 on WooCommerce.com. 👏

WooCommerce 3.2 is also a minor release, meaning it should be fully backwards compatible with 3.1 and 3.0. However, it’s still considered best practice, and recommended, to backup before updating.

We recommend viewing our documentation on how to update, making a backup, updating extensions, and finally updating WooCommerce via WP Admin.

Here are some more details on what’s new in 3.2!

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Woo Year In Review 2016

December 27, 2016 - 26 Comments

Hello, Howdy, G’Day, etc,

I’m Todd Wilkens, the new Head of WooCommerce. It’s been an amazing year here at Woo and I want to take a moment to share some thoughts and facts about our team and this great community that you are a crucial part of. In fact, before anything else, let me say thank you:

To every user, customer, and Open Source community contributor out there: WooCommerce exists for and because of you. It’s because of you that the most-used eCommerce platform for WordPress and, therefore, the most widely used eCommerce platform in the world exists. Thank you!

The end of the year is near, and it’s a time for reflecting. Read on for thoughts on the year gone by, what worked and what didn’t, and what we’re excited about for 2017.

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Why stores running on WordPress are winning

August 22, 2016 - 20 Comments

According to the most recent report from BuiltWith, 39% of all eCommerce sites are powered by WooCommerce and WordPress — over 1.5 million active stores. Add in the usage of additional eCommerce platforms powered by WordPress and the CMS’s own 17.6 million live sites (over 26% of the entire internet!), and, well… that’s a lot of sites.

Developers and store builders don’t just choose to work with WordPress because it’s free (although it is) or because “everyone else is using it” (although they are). There are some pretty convincing reasons why WordPress has climbed to the top of the charts, and why WooCommerce has soared in popularity right along with it.

Stores backed by WordPress have multiple advantages over those on other platforms. And these advantages allow them to work faster, spend less money, and ultimately become more successful than their counterparts.

Let’s take a look at a few convincing reasons why shops running on WordPress have a competitive edge — and why you should join their ranks, if you’re not already among them. 🙂

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WordCamp Providence Roundup – The Flexibility of WooCommerce

October 26, 2014 - Leave a comment

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Earlier this year, I was lucky enough to speak at WordCamp Providence about the Flexibility of WooCommerce – my first WordCamp Presentation! Couldn’t make it? Don’t worry, neither could I.

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This week’s WooCommerce releases – Name Your Multiple Advanced Redirect Measurement Shipping Addresses

September 6, 2012 - 46 Comments

This week in WooCommerce, folks, hosts another milestone in WordPress eCommerce, as well as a collection of extensions and updates to keep your online store running at it’s finest on WooCommerce. Included in this week’s release we have a Measurement Price Calculator, Name Your Price, Advanced Notifications, Shipping to Multiple Addresses and more.

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In this weeks episode of WooCommerce…

August 23, 2012 - 89 Comments

This week we’ve a colossal drop of WooCommerce goodies including the sought after Xero integration, Account Funds, ShipStation integration, CertoDirect payment gateway, Purolator integration, Role based payment / shipping methods and the first WooSlider extension which allows you to easily create product slideshows.

To top it all off, we’ve also just released WooCommerce 1.6.4 which features a bunch of tweaks and fixes.

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More wonderful weekly WooCommerce wares, WC 1.6, plus a survey & prizes!

July 19, 2012 - 25 Comments

Take our survey, win cool Woo stuff!

WooCommerce has grown at a phenomenal pace since it’s launch last year. At the time of writing we have over 220,000 downloads (we’re averaging around 1000 per day), more than 20 WooCommerce specific themes (including child themes) and over 130 official extensions. We feel this is a fantastic achievement and testament to the huge amounts of effort the team has put in over the last 10 months.

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7 more WooCommerce goodies

July 5, 2012 - 17 Comments

It’s that time of the week again! Today we’ve a shipment of 7 new WooCommerce extensions including Cart Notices, Ambassador affiliate integration, Customer/Order csv imports and 4 more gateways.

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The long awaited WooCommerce Subscriptions drop

June 21, 2012 - 65 Comments

Subscription Products

We know you’ve been waiting for this for a long while. Today we can happily report we have an extension allowing recurring billing using WooCommerce!

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The Un-Dutch WooCommerce Drop

June 14, 2012 - 36 Comments

Fellow WooCommerce developer & ninja, Coen, probably won’t be happy about today’s title, but heck, it’s impossible to have fun without stepping on the odd toes every now & again… Our title is obviously referring to the Dutch football team’s amazing ability to literally drop the ball (at the ongoing Euro Championship) and we’ll use their example as inspiration for our very own WooCommerce drop today. 🙂

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Shipment of super sweet shipping supplements for your store

May 31, 2012 - 39 Comments

This week the WooLabs are delivering a shipping themed drop with new extensions for some popular Couriers in the UK and South Africa, plus an extension to the core Local Pickup method & shipment tracking.

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7 more WooCommerce extensions

May 24, 2012 - 60 Comments

This week we’ve prepared 7 brand new extensions including 3 gateways, product comparisons, sequential order numbers, email follow-ups and chained products. Take a look:

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