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Cloud Seller Pro have been working closely with Google to create a new plugin and extension for Woocommerce and Shopify, to enable their new Auto Discounting feature within the Merchant Centre, which is currently in beta and only open to invited sellers. Google’s Automated Discounting is a repricing tool using algorithmic data to optimise prices for each merchant to maximise their gross profit. It works by identifying products and defining the desired min/max price ranges in order to calculate the optimal discount using real-time signals such as, market prices, price elasticity, seasonality trends, estimated delivery day, brand, etc. to optimise seller ROAS.

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