Ecommerce marketing that lets you grow
on your terms
Get the tools and flexibility you need to drive more traffic, convert more shoppers, and turn one-time buyers into lifelong customers.
Marketing without limits
WooCommerce is the only platform that lets you market exactly how you need to. Connect your marketing stack, own your customer data, and fully customize every touchpoint.
Infinitely customizable
Choose the exact marketing features you need, from ready-made connections to custom integrations — without paying for anything you don’t.
Highly adaptable
WooCommerce grows with you. There’s no need to upgrade to new tiers for new functionality as you fine-tune your marketing stack to fit your changing needs.
Designed for SEO
Tailor every part of your store and content to match your search engine and AI optimization strategy.
Infinitely customizable
Choose the exact features you need — from dozens of ready-made connections to custom integrations — without paying for anything you don’t.
Highly adaptable
WooCommerce grows with you. There’s no need to upgrade to new tiers for new functionality as you fine-tune your marketing stack to fit your changing needs.
Designed for SEO
Tailor every part of your store and content to match your search engine and AI optimization strategy.
Content at the core
WooCommerce is built on WordPress, the world’s most popular blogging platform. Get all the blog features you need to drive organic traffic and engage existing customers.
Email and Automation
Turn data into sales
Connect your store with leading automation and CRM solutions to build stronger customer relationships and grow lifetime value using smart personalized messaging.
Put your marketing on autopilot
Save time and get every ounce of value out of your data by setting up automations that trigger emails, SMS messages, and more based on customer and sales history.
Drive conversion and repeat sales
Rescue lost sales with targeted cart recovery emails that increase conversions, or keep customers coming back with timely newsletters.
Use your preferred platforms
Choose from dozens of direct connections with software like Klaviyo, HubSpot, and Salesforce. Or create custom integrations with any software you need.
Ads and Multichannel
Attract high-intent shoppers
Quickly launch optimized ads on all the leading platforms, or reach new audiences by selling directly on social and marketplaces.
Drive traffic with simple,
powerful ads
Use your product catalog to create high-performing ads across Google, Reddit, Snap, Pinterest, Meta, and TikTok. Built-in performance insights and automated optimization help you understand what’s driving results and where to focus next.
Sell natively on social
and marketplaces
Expand your reach by selling right where shoppers are already scrolling and browsing.
Manage it all from one place
Your WooCommerce store is the source of truth: seamlessly sync your catalog and sales across channels for simplified management and a unified view.
Real stories, real success
See how WooCommerce merchants are driving results with next-level marketing.
How Landyachtz built a growth engine with Klaviyo and WooCommerce
The skater-owned brand currently drives 11% of total revenue via marketing automation in Klaviyo, with continued plans to expand their personalized marketing engine.
How Luna Glamping sells high-ticket B2B with WooCommerce and Google
Luna Glamping uses WooCommerce and Google to power a scalable B2B sales funnel, bringing high-quality prospects into the pipeline and supporting complex, high-value purchases with a $20K average order value.
SEO and Blogging
Make your content king
Content is key to growing organic traffic and engaging prospects. Because WooCommerce is powered by WordPress, no other platform offers the content features, SEO/AIO tools, and proven site structure to attract and retain.
Drive discovery with robust blogging
While other ecommerce platforms offer up half-baked blogs, WooCommerce includes the full power of WordPress blogging. Get everything you need to climb SERPs, increase AI visibility, and create demand with killer content.
Get better traffic
with better data
Properly structured data is more important than ever in the age of agentic commerce. Get full control of your SEO and AIO with open-source data management — and become more discoverable both by search engines and AI/LLMs.
Build stronger customer relationships
The WordPress CMS lets you create longform pieces like seasonal gift guides and post-purchase content that keep customers coming back, with catalog connections in your posts that serve up relevant products based on past orders.
PROMOTIONS
Create customers for life
Happy customers are loyal customers, so keep them coming back — and buying more — with timely promotions.
Boost sales with discounts
Built-in tools let you create offers, first-time incentives, and bulk discounts to boost order value and convert browsers into buyers.
Incentivize customer loyalty
Choose from a variety of extensions that let you reward every action — from buying to reviewing to referring friends — with points that turn into actual savings.
Get personal with rewards
Build loyalty that lasts by offering more than one-size-fits-all rewards. Integrate with tools to trigger gifts, perks, and exclusives based on customer value, behavior, or lifecycle stage.
ANALYTICS
Understand what’s working, then deliver more of it
With WooCommerce, you can integrate with the analytics tools of your choice to measure performance and optimize your strategy.
See what channels drive your success
Determine your best-performing channels using advanced order attribution in WooCommerce Analytics.
Analyze your results
Track the performance and activity of your site using tools like Google Analytics.
Don’t leave sales on the table
See how WooCommerce has helped millions of businesses power success with next-level marketing capabilities.