Question: how are your store’s emails improving the experience of your customers?
If it’s difficult for you to answer this question, that’s okay. We tend to think of the emails we send to customers as final steps in a sales process, or necessary interactions that keep new orders coming in. But these messages can — and should be — much more than that.
With the right features, every email you send to your customers can lead to a happier, stress-free experience. Order receipts can increase trust, shipping notifications can solve problems, and even marketing messages can add a sense of delight.
Let’s take a look at some of the features you should have in your store’s emails, and how they can make your customers feel great about buying from you.