A person’s home is a very personal thing — it’s where someone spends much of their time, meets with friends and family, and makes memories that will last for many years. So it only makes sense that decorating this home is a personal activity.
When a shopper comes to your furniture, wall decor, or home goods store in search of an addition to their home, they’re embarking on a process that probably feels very personal to them, and far more important than buying groceries or perhaps even clothing. If this feeling isn’t acknowledged, you’re likely to lose more customers than you gain.
One of the ways that you can better support the customers who are going through this personal journey is with strong on-site content. This content is most helpful when it takes the form of pages designed to make the purchasing process easier.
Let’s go over some of the basic pages you should consider adding to a home goods site, what purpose they serve in a customer’s journey, and how you can execute on them expertly.