The WooCommerce Blog

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Product Packaging: Exceed Customer Expectations to Gain Loyal Followers and Repeat Business

September 12, 2019 - 2 Comments

The buying experience doesn’t end once your customer clicks the order button. To grow your business through repeat customers and their referrals, you should extend the process through the entire product experience, starting at the moment they open your package. 

At a minimum, shoppers expect to receive the right order, on time, in good condition. But meeting the minimum expectations won’t help you be remembered. 

If you want to connect with your buyers and turn them into loyal followers, you need to wow them with an exceptional and unique unboxing experience.  This can make the difference between customers who leave five-star reviews and refer you to their friends, and those that silently disappear.

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How to Improve Bounce Rate

September 10, 2019 - Leave a comment

To run a successful online store, you not only have to attract the right audience to your site – you have to capture their attention and persuade them to purchase. 

One key indicator of your site’s performance in this area is its bounce rate. 

What is bounce rate? 

Bounce rate is the percentage of people who land on a page of your site and then leave without visiting any other pages. This metric can tell you a lot about how well your site is doing in engaging potential customers. If your bounce rate is really high, it could be a clear indication that you’re not doing a good job capturing their attention, which means you have a much lower chance of persuading them to purchase. 

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The Complete Guide to Starting an Online Clothing Store with WooCommerce

September 5, 2019 - 2 Comments

If you’ve recently started a clothing boutique or fashion store, or you’re moving to WooCommerce from another platform, getting started may seem a little overwhelming.

This guide was designed to walk you through the setup process, teach you to create successful product listings, and show you how to market to your ideal audience. 

To begin, we recommend that you review the Getting Started with WordPress documentation.  This will teach you how to install WordPress on your hosting account, how to get started, and how to interact with posts, pages, comments, and more.

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A Guide to WooCommerce User Roles, Permissions, and Security

September 4, 2019 - 2 Comments

When giving people access to your website, it’s important to maintain full control, while still allowing your employees, contractors, and volunteers to do their jobs effectively.  There are a few important steps you should take to accomplish this.

We’ll look at the different user types that WordPress and WooCommerce give you access to, what those permissions mean, and other best practices for website security. 

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Why Your Store’s FAQ Page is More Important Than You Think

August 29, 2019 - 5 Comments

The Frequently Asked Questions page on your site is more than just a resource for customer inquiries. If used correctly, it can greatly increase your conversion rate, improve customer loyalty, and save your business countless customer service hours. 

It’s the place where people should find answers about shipping, such as available shipping methods, order tracking, and countries served. You can also clarify your policies (e.g., returns and cancellations) and provide more details about your products. 

To make the most of this often under-appreciated page, consider what needs to be included, how the content is organized, and how your customers will find the answers they’re looking for. 

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Why You Should Consider Letting Your Customers Name Their Own Price

August 27, 2019 - 4 Comments

Nine ways to use Name Your Price to improve the customer experience and increase revenue

Allowing your customers to choose what they’re willing to pay for your products and services may seem a bit counterintuitive.  After all, why would a business want to let customers pick a price rather than requiring a set amount? 

But used the right way, this tool offers an opportunity to build unique relationships with customers while remaining within the pricing boundaries that you set.

Consider these nine ways you can use Name Your Price.

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Help Customers Discover Your Products with these New WooCommerce Blocks

August 15, 2019 - 8 Comments

WooCommerce and WordPress have been making steady strides toward combining content and commerce in a way that allows stores to better serve customers.

In the upcoming release of WooCommerce 3.7, we continue that trend by including three new Product Blocks and enhancements to existing blocks that make it easier for people to find and buy what you’re selling. 

Read on to learn more about what’s new with WooCommerce 3.7.

Note: Product Blocks require you to have WordPress 5.1+ or the latest version of the block editor plugin installed.

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Make Your Store Faster and More Flexible with WooCommerce 3.7

August 15, 2019 - 15 Comments

We are pleased to announce that WooCommerce 3.7 has been released!

Similar to our previous release back in April, WooCommerce 3.7 focuses on performance improvements while adding new WooCommerce Product Blocks and enhancing existing ones. This update also increases the PHP and WordPress minimum version requirements to optimize your store’s performance and security – more on that shortly.

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Utilize Google Search Console to Improve Your Store’s Visibility

August 15, 2019 - 9 Comments

Google Search Console is a powerful, free tool that can help online store owners have a healthy, search-engine-friendly website. 

It was created to help you monitor and maintain your site’s presence in Google search results by alerting you to errors, security issues, and indexing problems that may affect your search rankings. Search Console is the only place to get search engine optimization (SEO) information about your website directly from Google.

That being said, it can take some time to learn how to use it effectively.  So, to help you get started, we’ve put together a guide of the key elements that can help improve your online store’s visibility. 

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Why eBay and Amazon Sellers Should Make WooCommerce Their New Home

August 13, 2019 - 4 Comments

If you have a successful storefront on eBay or Amazon, you might have thought about expanding to your own, standalone WooCommerce store. It may seem a bit overwhelming, especially after you’ve invested time and money into getting where you are right now.

But it’s worth it.

Yes, Amazon and eBay come with a host of benefits like a built-in audience and brand recognition. But a WooCommerce store will help you provide more product offerings, build your brand, and, ultimately, grow your business.

You can even integrate WooCommerce with your existing eBay or Amazon store seamlessly, so your business can benefit from both existing marketplaces and a standalone online store.

Here are just a few ways that a WooCommerce store will help you grow:

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Nonprofit Marketing Strategies to Increase Awareness and Raise Money for Your Cause

August 8, 2019 - Leave a comment

Nonprofit marketing is, in many ways, no different than any other kind of marketing. 

You must become known, continue to make yourself known, and give people something to care about that inspires them to take action. Whether that action is donating, volunteering, signing up for your email list, attending an event – those are just the details of your individual campaigns. 

But at its core, nonprofit marketing requires you to stay on top of people’s minds who care about your mission. They must see your organization as part of their lives. In today’s super-fast media and online climate, this requires continuous effort and smart strategic planning. 

The good news is nonprofits of any size can effectively market and promote their organization online. What follows are nine nonprofit marketing and promotion strategies you can use to grow your organization and make the world a better place. 

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How to Draw Attention to Your Online Store in a Crowded Marketplace

August 6, 2019 - 2 Comments

7 Ways to Rise Above the Ocean of Competing Products

Online sales in the age of Amazon can be tough for sellers of common products like candles, chocolates, and coffee.

By devoting some extensive and uninterrupted planning time to your marketing, audience, and product line, you can learn how to make your online store stand out and keep people coming back.

To get you started, here are seven ways to boost your sales and avoid getting drowned out by similar, mass-produced products competing for the same buyers. 

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Why WooCommerce Stores Should Also Sell on Amazon and eBay

August 1, 2019 - 6 Comments

It’s tempting to focus solely on your WooCommerce store rather than expand to other marketplaces.  You can retain control, connect with people who love your products, and not worry about additional fees and third parties.

But you’re missing out!  

Using marketplaces like eBay and Amazon in addition to your WooCommerce store allows you to reach audiences you may not otherwise access and build an additional revenue stream. Plus they offer tools that are particularly useful to new store owners.

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Drive more sales with Pinterest for WooCommerce

August 1, 2019 - Leave a comment

If Pinterest isn’t already part of your marketing playbook, you’re missing out on an opportunity to tap into a highly-engaged community. Over 250 million users log in each month, actively looking for inspiration and new ideas. 

Pinterest for WooCommerce is a new extension that creates a seamless, secure connection between your store and Pinterest. Get set up in minutes, and start driving sales from Pinterest users as they discover your products.

What is Pinterest, and why does it matter for eCommerce?

Pinterest is a social network that enables you to share and discover visual content, such as images and videos. It’s a bit like sharable bulletin boards: You can pin interesting or relevant content to thematically-organized boards.

Many people use Pinterest as a visual mood board to plan an event (such as weddings or parties), a space, or a creative project. It’s also a great place to explore your own interests – from recipes to tattoo ideas, you’ll find boards full of inspiration.

Branded content with visual appeal finds a comfortable home on Pinterest. Users are open to exploring what brands have to share, and product photography features prominently.

Around 70% of “pinners” say that they use Pinterest to discover new products. Pinterest also drives more referral traffic than other social platforms (33% more than Facebook, 71% more than Snapchat, and 200% more than Twitter).

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Why U.S. Merchants Should Automate Sales Tax

July 31, 2019 - 2 Comments

Want to spend more time managing your WooCommerce store, and overseeing day-to-day business, than handling taxes? The road to compliance need not be paved with bumps and setbacks. It can be as simple as syncing WooCommerce with a software solution and automating the sales tax collection process.

Before thinking about automation, you need to understand the basics. Thankfully, Internet sales tax is just a pass-through tax exchanged between seller and state. You’re not on the hook for paying anything out of your own pocket. You are, however, responsible for collecting the right amount, in the right state, and remitting in a timely manner.

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How to Upsell and Cross-Sell Your Way to Higher Revenue with WooCommerce

July 30, 2019 - 2 Comments

Your eCommerce store can gain revenue from two types of customers: New customers and existing customers. In both cases, you can dramatically increase sales by offering helpful and relevant product recommendations in the form of upsells or cross-sells. 

What’s the difference between an upsell and a cross-sell? 

In brief, an upsell means you offer the same type of product at an increased price. This could be a more robust, more feature-rich, bigger, or more customized version of the product. “Would you like to upgrade to a larger size?” is a simple example of an upsell from takeout restaurants. 

In contrast, when you offer additional product recommendations that complement the original purchase, you are offering a cross-sell. So upsells relate to different versions of the same product. Cross-sells relate to different products.

Consistently upselling and cross-selling to new and existing customers can increase revenue double digits, depending on your business. Not using this time-tested marketing strategy means you’re leaving money on the table. 

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