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Accounting Basics for Small Businesses

December 12, 2019 - Leave a comment

If you’re starting a business, you’ll need to understand accounting principles to judge your organization’s health and progress towards its goals.

Businesses are built on transactions. The basics of accounting begin with a system for recording and reporting your transactions. Even if you plan to outsource accounting and bookkeeping, you need to be able to read and understand your financial reports and that means understanding a few basic business setup and accounting principles.



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How to Scale Your Online Store with WooCommerce

November 27, 2019 - 4 Comments

A common myth we hear is that WooCommerce can’t scale. But the truth is that the flexibility of WooCommerce, along with its unrivaled community of developers, makes it a great solution for large stores.

Scaling is the ability to grow your online store without sacrificing performance or user experience. And if you want to continue to increase revenue, these are two critical areas that you shouldn’t overlook. 

Learn more about why WooCommerce is a good choice for your growing store and how to prepare for a large volume of products, orders, and site visitors.



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How to Migrate from Shopify to WooCommerce (and Why You Should)

November 22, 2019 - Leave a comment

Are you considering moving your store from Shopify to WooCommerce?

Changing eCommerce platforms might seem like a big hurdle to overcome, but it is easier than you might think to move your products, customers, and orders to WooCommerce. 

In fact, there is a solution that’s virtually hands-off and ensures a worry-free migration process. There’s no need for any technical knowledge; just connect the two platforms and you’re ready to go!

Below, you’ll learn why WooCommerce is a great choice for your online store and how to seamlessly move from Shopify to WooCommerce.



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How to Prepare Your Online Store for Black Friday and Cyber Monday

November 16, 2019 - Leave a comment

Black Friday and Cyber Monday mark the beginning of the holiday shopping season in America, but fewer people than ever are lining up in front of big-box retailers. Instead, they’re avoiding the crowds and shopping online.

In 2018, Cyber Monday was the biggest eCommerce sales day in U.S. history, with $7.9 billion in revenue. This is a huge opportunity for online stores!

But with this opportunity comes massive competition. To be successful this Black Friday, you need to consider more than the deals you offer and the products you stock. You need to make sure that your website is prepared to handle the increase in traffic, that users hear about deals and can easily find what they’re shopping for, and that there are tactics in place to follow up with them and create loyal fans of your brand for years to come. 



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Key Takeaways from WooSesh 2019

November 15, 2019 - 2 Comments

We just wrapped the second annual WooSesh, a virtual conference that included more than 1,500 WooCommerce store owners and developers. It was a lot of fun, and in this post, we’re going to share just a few of our top takeaways.

Let’s take a look at nine things we learned from WooSesh 2019!



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Add Powerful New Blocks with WooCommerce 3.8

November 13, 2019 - 6 Comments

WooCommerce 3.8 delivers new WooCommerce Product Blocks and a few enhancements for all store owners, plus new hooks and tweaks for developers. We’ll break it down for you below.  

What’s new in 3.8

WooCommerce 3.8 is likely our last minor release of 2019 and should be fully backward compatible with all WooCommerce releases since 3.0.

As always, we highly recommend following best practices and making a backup of your site before updating WooCommerce. More at: How to Update WooCommerce.



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How to Use Subscriptions to Create Recurring Revenue for Your Online Store

November 13, 2019 - Leave a comment

Recurring revenue. Monthly revenue. Passive income. Continuity. Subscriptions. All of these labels represent the same goal – to form a foundation of business income that arrives every month.

But no matter what you call it, it feels great to get paid each month without having to make a single new sale.

The merits of a recurring income approach to your business have inspired entire industries. 

Here are a few of the benefits:

  • A baseline of income that arrives in your bank account before you’ve won a single new customer.
  • Customers on subscription models stay loyal longer.
  • Recurring customers have higher lifetime values.
  • Recurring customers are more likely to make referrals.
  • Subscriptions serve customers better by saving them time and reducing the effort required to buy.

And make no mistake, nearly every business is capable of creating a line of products or services that can be purchased on a subscription basis. Monthly payment models can be used to sell everything from software to smoothies, coffee to clothes, healthcare services to car care. 



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Voice Search and eCommerce – How to Prepare Your Store

November 7, 2019 - 2 Comments

The future of search is more intuitive, more natural, and more vocal. Voice search has been on the horizon for years, and some claim that by 2020, 50% of searches will be conducted using voice

It’s likely that this is already part of your everyday life. You can find voice search functionality in common places like:

  • Windows 10 (Cortana)
  • iPhone (Siri)
  • MacOS (Siri)
  • Android (Google Assistant)
  • Google Home (Google Assistant)
  • Amazon Echo (Alexa)

Voice can be used to control smart home devices, answer common questions, add a meeting to your calendar, or even order your favorite food delivery. 

It’s also improving accessibility by making it easier for users with visual or motor skill impairments to search and perform tasks. Improving your site’s accessibility should already be a top priority, and giving users the ability to find your site through voice will only help. 



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How to Customize WooCommerce Emails

November 5, 2019 - 2 Comments

Transactional emails are a key piece of your order fulfillment process. They update your customers on their order status, provide valuable information about policies and returns, and are opportunities to encourage repeat sales.

In fact, transactional emails receive four to eight times more opens and clicks than other types of emails but only 70% of companies personalize them.

It’s clear that customers value transactional emails. But if they’re generic, it’s likely that your shoppers will simply glance at the information they need and move on. This is a big missed opportunity!

Customizing the content of your emails helps build customer trust by providing helpful information that will enable them to make the most of your products. Using your own colors, fonts, and language reinforces your brand, provides consistency, and helps you be remembered. And including related products and coupon codes can even lead to additional purchases.

WooCommerce provides built-in functionality that automatically sends customer emails based on their order status. How can you adapt these to best fit your business and brand? 



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Nine Secrets to Getting Noticed During the Holiday Season

October 30, 2019 - Leave a comment

How to Break Through the Clutter, Competition, and Customer Resistance 

The holiday season offers many businesses their best chance of the year to surpass annual revenue goals. But to do so, they must first be noticed by potential customers, who are likely overwhelmed by ads, emails, and discounts.

Some like to call the holiday marketing season the time of least resistance for consumers. They are willing to buy things they wouldn’t normally buy during this time of year, in part because they’re shopping for gifts. 

But they also increase their resistance to buying anything that doesn’t appear to be steeply discounted – hence the craziness of Black Friday. While you should try to capitalize on Black Friday and Cyber Monday, there is much more to a successful holiday season. 

If everyone is offering the same kind of sales – 10% off everything, 20% off select items, up to 30% off, 25% off in-store purchases – do you think you’ll get attention with another discount by itself? You’ll probably just blend in with the noise. 

What follows are nine ways to get your business noticed and increase your holiday revenue, without having to discount all your products. You’ll learn how to draw people in without sacrificing your bottom line. 



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How to Create Effective Navigation for Your Online Store

October 22, 2019 - Leave a comment

A good navigation system helps customers find what they’re looking for quickly and efficiently, and improves the overall success of your store. In fact, your website only has a few seconds to grab a site visitor’s attention, so you better guide them to the information they need right away!

Even small differences in your primary navigation can significantly impact your customers’ ability to find products that fit their needs. If they can’t figure out what to do or where to go when they get to your site, they’ll quickly leave and shop somewhere else.

But how can you create effective navigation for your online store that increases sales and decreases bounce rate?



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Designing Successful Holiday Ads

October 18, 2019 - 4 Comments

For many retailers, the holidays are responsible for a substantial portion of annual sales. And, this year, experts predict holiday spending will rise by about 3.7% to over $1 trillion. 

With the organic reach of social media on the decline and so many competitors trying to reach the same customers, be prepared to spend some money on advertising if you want to make the most of the season. 

But effective ads require a lot more than simply promoting a few of your normal posts on social media. You should have a firm grasp on the benefits of the products you offer and understand how they impact your target audience. Then, you can stand out from the competition by creating relevant, memorable ads that drive customer actions. 

Consider the following nine tips for designing great holiday ads and maximizing their impact.



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Shipping Successfully During the Holiday Season

October 15, 2019 - 2 Comments

While it’s always important to ship orders quickly and securely, it’s even more critical during the busy holiday season. After all, presents need to arrive early enough to be put under the tree, handed out at holiday parties, or shipped to loved ones.

Last holiday season, almost 16 billion pieces of mail and packages were delivered, which is more than a 4% increase over 2017. And, between UPS and Fedex alone, 8% of those were delayed

There are many factors that affect delivery time, some of which are outside of your control. Keep reading to learn how to prepare for holiday shipping, set up shipping rates with WooCommerce, and ensure that your packages arrive on time.



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How to Know Your eCommerce Business Is Ready for the Holiday Season

October 10, 2019 - 1 Comment

The year-end holiday season is no small event. We all know it’s one of the busiest seasons of the year for almost everyone: preparing for large meals, shopping for friends and family, decorating, and countless events. If you’re a business owner, getting ready for the holidays isn’t just about buying and wrapping presents. It’s about getting your business, online or brick and mortar, ready for holiday shopping. You might be wondering:

  • Is it worth the time and effort to prepare my eCommerce store for the holiday season?
  • What do I need to do to make sure my eCommerce business is ready for holiday shoppers?

Let’s take a look at each question and explore some ideas and resources for making sure you’re prepared.



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Why Service-Based Businesses Should Use WooCommerce

October 8, 2019 - 2 Comments

If you’re a service provider, selling online can save you a lot of time, money, and hassle. It can also be more convenient for your clients, who may prefer to book appointments, conduct business, and make payments at the time and location of their choosing. But it can be difficult to figure out the best ways to list your offerings, collect payments from your clients, market to the right audience, and integrate with your existing tools.

WooCommerce provides the solution for all of those concerns with one platform. Even though you may envision online stores selling physical or digital products, there are many companies using WooCommerce to sell services, rent accommodations, and book appointments.

WooCommerce is a great fit for service-based businesses. Continue reading to learn how to sell services with WooCommerce and how to expand the functionality of your store to best reach your clients.



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Why You Should Attend WooSesh 2019

October 3, 2019 - 1 Comment

Last year we welcomed the inaugural WooSesh to the world – an entirely virtual event for WooCommerce professionals. More than 1,400 people attended live with another 1,400 joining afterwards to watch the event recordings. It was a lot of fun!

WooSesh returns on October 9-10, 2019, and we have five great reasons for you to attend.



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