The buying experience doesn’t end once your customer clicks the order button. To grow your business through repeat customers and their referrals, you should extend the process through the entire product experience, starting at the moment they open your package.
At a minimum, shoppers expect to receive the right order, on time, in good condition. But meeting the minimum expectations won’t help you be remembered.
If you want to connect with your buyers and turn them into loyal followers, you need to wow them with an exceptional and unique unboxing experience. This can make the difference between customers who leave five-star reviews and refer you to their friends, and those that silently disappear.