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Absolute Antibody Case Study: Syncing Products via the WooCommerce API

September 13, 2018 - 9 Comments

Founded in 2012 in Oxford, UK, Absolute Antibody Ltd are experts in antibody sequencing, engineering and recombinant manufacture. Their mission is to bring therapeutic grade antibodies to the research and diagnostics market. This quest has lead to an extremely complex product catalog.

Over the last year, we at Electric Studio have partnered with Absolute Antibody to rework their website. The primary aims were to improve the customer experience and reduce the amount of repeated information on the site. This meant that we had to understand their product catalog, which without a related degree was no walk in the park! Each antibody product is based on a specific clone, and each is sold in a variety of sizes and conjugations with different price points.

The Absolute Antibody site features an extensive catalog of reagents for research and diagnostic use, including antibodies against viral antigens

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How a Former Olympic Athlete Made His Fitness App Dream a Reality

August 29, 2018 - 8 Comments

It’s no secret that the fitness industry is a competitive one. However, there are gaps in every market if you know how to find and fill them: Former Team GB Olympic athlete, Glen Smith did just that, leveraging his 25 years of fitness expertise to launch Your Fitness App.

Powered by WooCommerce, Your Fitness App (YFA) makes Olympian-endorsed health and fitness simple to get stuck into – wherever you happen to be. Here’s the origin story, which starts when Glen’s teacher handed him a discus to throw as a teenager.

Discovering the discus

Glen has always been determined when it comes to health and fitness. Discovering a talent for discus at 14 when a teacher introduced him to the sport, he was a full-time athlete in less than five years.

By 1996, he qualified for his first Olympics as a discus thrower, competing in Atlanta and going on to Sydney four years later.

As British champion for 11 years, he was once ranked 9th in the world and has competed in two Olympics, four World Championships, four Commonwealth Games and three European championships – a record of which any athlete would be proud!

He retired in 2003, a decision not taken lightly given that sport had been his entire life up until that point. What next?

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Building the Longreads Merchandise Store with Printful and WooCommerce

August 28, 2018 - 8 Comments

Longreads is an online publication dedicated to the best storytelling in the world.

Now, in addition to purchasing memberships, Longreads supporters can wear their loyalty on their sleeves (literally) by shopping for totes, caps, shirts, and more — Longreads recently launched a merchandise store powered by WooCommerce and Printful.

Building the Longreads Store with Printful and WooCommerce

How are they able to run an eCommerce shop with limited time? Was it easy to set up? What did they learn about sales tax and anti-fraud? Read on for these answers and more.

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Keep Your Eye on The Prize: The Story of Mariener Eyewear

August 23, 2018 - 4 Comments

They say necessity is the mother of invention. For Dutch entrepreneur Marien Klootwijk, this rings true: In 2012 he needed to replace an expensive pair of sunglasses, was disappointed with the selection within his price range available in The Netherlands, and was inspired to launch Mariener Eyewear.

From clear vision to competitive company

Even in the beginning, Marien had a clear idea of what his company was about. “Mariener offers no-nonsense eyewear with a clean, high-performance design at entry-level prices,” he says.

Representing The Netherlands in his branding was also important, demonstrated by generous splashes of orange, the national color of the country, throughout his website.

A page on the Mariener Eyewear website

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GenSol Case Study: Providing Affordable Genetic Testing for Man’s Best Friend

August 2, 2018 - 6 Comments

From military-grade shelters to DNA testing for dogs: we use WooCommerce to help all kinds of clients grow their businesses. Here’s the story of how we worked with Micah and Adriana to turn their own passion for dogs into an online canine genetic testing service, so all dog lovers can learn more about their canine companions.

GenSol homepage

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Using Brand Archetypes to Craft Unique Digital Experiences: Meet Herdl

July 24, 2018 - 4 Comments

When you begin to suspect “the way things are” in your industry no longer serves you or your customers, do you keep your head down — or buck the trend?

Earlier this month we chatted with WooExpert Neuralab and today we hear from Herdl: a U.K. agency born from of a desire to shake up the status quo.

Having co-founded Herdl just over five years ago, here’s what co-founder Gareth Morgans had to say about productivity, brand archetypes, WordPress, and WooCommerce.

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Getting Game-Ready: Building The Official All Blacks Shop on WooCommerce

July 12, 2018 - 4 Comments

What does it feel like to build and launch the official All Blacks Shop for the New Zealand Rugby Union in just four weeks? Blake Skjellerup and Meta Digital could tell you: they built allblackshop.com on WooCommerce with impressive turnaround time.

What did it take to get the iconic sports apparel store game-ready on WooCommerce? Determination, research, and the right partner and platform.

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How a Jewelry Shop Owner Found a Niche to Grow Her Brand

July 10, 2018 - 11 Comments

For Melissa, Founder and CEO of Tiny Tags, motherhood and entrepreneurship go hand in hand. That’s because giving birth to her son inspired her business of made-to-order keepsake jewelry for mothers.

Ten years later, her online shop is thriving, thanks to a keen understanding of her niche, a commitment to authenticity, and an insatiable curiosity. Here’s a window into Tiny Tags.

Tiny Tags

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CAMMS Case Study: Simplifying Complex Purchases with WooCommerce Product Types

July 6, 2018 - 9 Comments

CAMSS sells durable, military-grade shelters made for quick set-up and easy transport. The shelters withstand extraordinary conditions like heavy winds, extreme temperatures, and snow loads. Their product is highly customizable, with multiple shelter size options and add-on accessories like lights, partitions, flooring, generators, and more. Their clients can choose from endless combinations of shelters and accessories.

The variety and flexibility is great for business, but a challenge for store setup. Here’s how our team at coolblueweb worked with CAMMS to solve product type complexity problems they were facing and deliver a better experience for their customers, with WooCommerce.

The CAMSS homepage

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Winning WooCommerce Enterprise Clients from Zagreb to New York City: Meet Neuralab

June 25, 2018 - 7 Comments

WooCommerce is one of a number of eCommerce platforms you could choose to build a store. Why WooCommerce? Our verified WooExperts will tell you it’s for the customizability, flexibility, and love of open source.

Neuralab are one of our WooExperts. I chatted with Neuralab CEO Krešimir Končić about building WooCommerce enterprise sites from Zagreb to New York City, tips for winning enterprise clients, tool recommendations for remote collaboration, and some of their recent inspiring projects.

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How Two Insect-loving Entrepreneurs Built a Business on Bugs

June 12, 2018 - 6 Comments

Neil Whippey and Shami Radia, the founders of Eat Grub, are on a mission to “change the way the West eats”. With their successful eCommerce business, this London-based duo is promoting insects as a sustainable and nutritious source of food – one delicious snack at a time.

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Fresh Bytes: Healthy Foods and Craft Drinks from Seven Online Stores

April 5, 2018 - 9 Comments

The search for healthy food is no piece of cake.

It’s easy to get trapped, bouncing between grocery stores with tiny “Health Food” sections (what exactly is the rest of the store offering?) and stopping at multiple, specialized shops along the way, possibly never really finding what you want.

Around the world, healthy food store owners strike out with a vision of helping their clientele eat better. But it can be hard to make an impact — and a profit — selling specialized products in a small location.

That’s where WooCommerce swoops in to make a connection. You might think that it would be tough for stores with perishable goods to tap into eCommerce, but here are seven fresh and engaging retailers that have found success in this growing segment of the market.

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How We Transformed PEI Media’s Website – and Business – with Agile, WordPress, and WooCommerce

March 22, 2018 - 19 Comments

Last year Pragmatic worked with PEI Media to deliver a digital transformation of their website portfolio — and, along the way, of their business.

My colleagues at Pragmatic and I are extremely proud of the results — including organic traffic increases of up to 40 percent — so we wanted to share some of the key things we learned from our work, from high-level observations to hands-on insights.

How We Transformed PEI Media’s Website — and Business — with Agile, WordPress, and WooCommerce

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Can Glossy Art Books Survive in the Digital Age? The Team behind Crowdsourcing Platform Vol.co Thinks So.

March 6, 2018 - 5 Comments

A true maverick’s tale of the rise of superbuildings. A finely printed monograph on three-dimensional typography works. A monument of Italian cookbooks, graphically re-imagined for 21st-century kitchens. These kinds of book projects might each inspire a cult following among art lovers and bibliophiles, but financing and publishing them has become challenging, if not downright impossible, in an increasingly paperless world.

What’s an independent book creator (or collector) to do?

Ship it with Volume, an innovative publishing platform founded last year by Lucas Dietrich and Darren Wall.

Lucas and Darren worked with Norwegian design agency Heydays to build a crowdfunding platform with WooCommerce—and they shared with me the story behind their project.

Vol.co

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Migrating Yoast.com’s webshop from EDD to WooCommerce

February 27, 2018 - 12 Comments

At Yoast, we optimize every aspect of websites’ performance. Our goal is to make the web a better place by making websites more usable, easier to navigate, faster, and more reliable.

In September 2017 we migrated our webshop from Easy Digital Downloads (EDD) to WooCommerce — it’s where we sell all the tools, products, and content available on yoast.com. In this post I’ll explain why we did it, what we built, and what the benefits will be for us and for our users in the future. WooCommerce has provided us the technical foundation to build on for years to come.

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How Passion and Innovation Became a Profitable Business and Online Store

January 11, 2018 - 6 Comments

It’s a one-of-a-kind tool that Drake producer, Noah “40” Shebib, raves about and Diplo can’t live without.

Fans of Game of Thrones, Stranger Things, Kanye West, Coldplay, and Justin Bieber have already heard Output’s work, whether they know it or not.

So what is Output? Think innovative software and tools created for musicians, composers, producers, and sound designers across all genres. The user base is large, and their products are so pervasive that it’s hard to believe the company is only four years old.

It all started because composer and music producer Gregg Lehrman wanted a reverse-sound engine he could use in his own musical compositions.

We sat down with Gregg, founder and CEO of Output, to discover how he turned his passion project into a thriving company that is simultaneously punching well above its weight and revolutionizing the recording industry.

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