Spring Collection 2017

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How Cured creates personal connections between customers and food

March 22, 2017 - 1 Comment

Venture to either end of Pearl Street in downtown Boulder, Colorado and you’ll find one half of the same treat: Cured, a shop that has set its focus on “preserving a personal connection to food” through the sale of fine meats, cheeses, wine, and other unique grocery items.

Opened in 2011 by Will and Coral Frischkorn, a former competitive cyclist and graphic designer respectively, Cured has grown from a single store to a multi-channel business. Their team of 24 now operates two physical locations, an online store, and even offers catering plus courier delivery to hungry locals looking for same-day snacks or party supplies.

Meet Will and Coral, the proud owners of Cured, who were kind enough to share their story with us.

We sat down for a chat with Will and Coral about how they’ve grown from a single store to a veritable meet-and-cheese empire, and their story is truly inspiring. Have a read to learn about how Cured began, how they successfully began selling online with WooCommerce and Square, and what it’s like to run a business as busy as theirs.

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How a subscription-based snack business became an overnight success

February 21, 2017 - 10 Comments

Quitting our day jobs to start our own business is something many people dream of doing. But few of us have the courage, much less the tenacity and staying power to pull it off.

Then there are the ones who refuse to let their dream die. Meet Monique Bernstein and Eli Zauner, the co-owners of Universal Yums. Launched in October 2014, this subscription snack company has gone through a few ups and downs, but has ultimately endured to become a smash hit with foodies — and, surprisingly, redditors!

Meet Monique and Eli, the brains behind the tastiest subscription box on the Internet.

Have a read to learn how one couple turned a small investment into a unique subscription, why they think the little details set them apart from other monthly food boxes, and their advice for starting your own dream business.

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How a Berlin startup is bringing artisan food back to everyday life

November 29, 2016 - 3 Comments

We all have to eat. But that’s not a very inspiring starting point for breakfast, lunch or dinner.

One passionate team of foodies in Berlin have made it their mission to address the food ambivalence that our crazy, busy lives push us towards — and instead gently shift the German-grocery status quo of over-reliance on supermarkets and processed food back to having artisan food in everyday lives.

Gegessen Wird Immer
Gegessen Wird Immer is bringing artisan food back to everyday lives for German eaters.

Read on the for the story of how Gegessen Wird Immer grew to be a thriving, wholehearted online business that’s blazing a farm fresh trail across Germany to deliver fresh quality produce to homes and offices with WooCommerce.

GWI team
The Gegessen Wird Immer team, happy folks.

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How Ubuntu Baba sells baby carriers with love and WooCommerce

October 6, 2016 - Leave a comment

There’s a saying that a worried mother does better research than the FBI. When it comes to caring for, feeding and clothing tiny humans, the maternal force is strong.

Shannon of Ubuntu Baba recognised an opportunity from her frictional experience trying to find a suitable baby carrier online, and built a beautiful business to serve new mums with a happy solution.

Ubuntu Baba
Ubuntu Baba makes parents happy.

Read on for the story of another entrepreneurial mum who built a successful business — including prototyping, manufacturing, distribution, and setting up and customizing her own online store. Plus learn why she swears by love as a marketing tactic:

If you genuinely care about what you’re doing and how your product can change a life, sales will organically happen. The best marketing tactic is to have an awesome product and to really love what you’re doing.

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How eCommerce was a game changer for an entrepreneurial Lithuanian mum

July 25, 2016 - 2 Comments

They say you can’t have it all. Between building a career, staying fit, nurturing your family, advancing in knowledge, exploring the world and all of the things the world has to offer, one couldn’t be blamed for waving the white flag of surrender.

Mini Learners is a refreshing exception to the adage.

Read on to learn how Egle, an entrepreneurial mother of two, transitioned from a 9-5pm office job and long commute to working from home, and how eCommerce was the game changer in her pursuit of happiness and starting her own business.

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The entrepreneurial Egle at work on MiniLearners.com.

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From lemonade and river rocks to energy bars: the Ally’s Bar story

July 12, 2016 - Leave a comment

Many of us have fond memories of our earliest entrepreneurial efforts. Toffee apples sold to stoic neighbours, lemonade stands, school bake sales, or 1c per hungry snail from the rose garden.

Whether to keep us out of mischief or earn precious savings towards a life changing item (for me it was a Barbie microwave and rollerskating troll), learning to earn at a young age lights a certain type of spark.

For some, it lights a fire. An energy bar fire.

In Ally Stacher’s case, the same entrepreneurial spirit that inspired pop-up lemonade stands, gathering buckets of garden apples, and the gathering and selling of truckloads of river rocks to pay for weekly school snacks led to Allysbar.com.

Ally's Bar

Read on for the story of what might well be the world’s first sweet potato energy bar (gluten and GMO free, naturally), and how Gabe and Kacey of LongTailCreative built the colorful, customer-friendly store that Ally uses to run her online business.

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Making magic in Napa with small batch wine and WooCommerce

June 16, 2016 - 7 Comments

Michael Terrien has two private vineyards in Napa Valley and produces a limited quantity of boutique wine each year — chardonnay in the spring, pinot noir in the fall.

His growing customer base meant he needed a more efficient way to manage allocation sales but the existing proprietary platforms were prohibitively expensive. What was a small batch wine maker to do?

Through a Google search, fortuitous friendship, and thinking outside of the box, Michael discovered that using WordPress with WooCommerce for allocated wine sales would save him $4,000 a year. Ka-ching!

With the revenues I get from my little wine businesses […] it’s a bit of a burden to go through these proprietary platforms that are tuned to the wine industry. They do a good job but often have more bells and whistles than are needed for allocating a limited amount of wine.

Read on for the story of how Michael built the Terrien Wines storefront from the ground up using WooCommerce and all that came with using a fully open source platform.

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A glance at the Terrien Wines homepage, built with WooCommerce by Michael Terrien himself.

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What we learned from WooConf about selling tickets online

April 21, 2016 - 11 Comments

Our second WooConf took place earlier this April, and what an event it was. We had an incredible lineup of speakers, fantastic lunches and happy hours, and all the networking we could handle.

We’ve already shared some of our learnings from WooConf itself, but we wanted to dive a bit deeper and tell about part of the journey we took to get from “we should do that again” to “oh heck, we’re actually doing it!” And that part of the journey is the ticketing experience.

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When we announced the availability of WooConf tickets, a new extension was already in action behind the scenes — one that we’ve released for you to use, too!

When we sold tickets for WooConf 2016, it was with a solution we’d developed ourselves: the new Box Office extension for WooCommerce. With Box Office, attendees don’t have to go offsite to sign up for your event. You can sell tickets, customize email communications, and check in attendees on-site, all from the familiar WooCommerce interface.

Using Box Office and running our own major event gave us an incredible learning opportunity. It allowed us to understand the extension inside and out, find out what triggered attendees to buy tickets, and glean knowledge that we could use for future WooConfs.

Read on to find out what we learned — and what knowledge we can share with you — about running a successful event website.

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How ELEVEN vélo became world leaders in cycling wear

April 13, 2016 - 4 Comments

Road cycling is not a sport for the faint-hearted – or the casually dressed. Enter Gerard Thomas of ELEVEN vélo, who we met via his insightful comments right here on our blog. Gerard runs a WooCommerce store specializing in bespoke merino cycling wear for the discerning and experienced cyclist.

In chatting further with Gerard, we discovered him to be a rather brilliant Australian entrepreneur with over fifteen years experience in eCommerce. That’s about as long as an eCommerce CV gets.

Read on for the story of how ELEVEN vélo became a leading online destination. You’ll also get Gerard’s tips for selling online, including less-is-more SEO tweaks to double organic traffic, product page advice and an innovative approach to content involving Instagram mash-ups.

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Superb cycling jerseys are just the start of what this brand has to offer.

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Take a photo tour of Tokyo with this Bookings-powered site

December 10, 2015 - 14 Comments

Visiting Japan anytime soon? Have an interest in photography? Let EYExplore Tokyo be your guide to the wonders of Japan as seen from behind a camera lens. This provider of photo tours and workshops has been delighting tourists since 2014, and they’re doing it all with WooCommerce.

Explore Tokyo and take amazing photos with the help of this creative company.
Explore Tokyo and take amazing photos with the help of this creative company.

With the help of the WooCommerce Bookings extension, EYExplore Tokyo is able to book tours online from visitors who have an interest in photographing Japan’s unique and sometimes unusual scenery. These bookings are quick and easy for customers, not to mention the photographers who guide the tours.

We caught up with EYExplore Tokyo’s founder, Axel, to chat a bit about what has brought them success since they started last year. We also took a look at how they’re using WooCommerce Bookings, plus some other extensions, to offer a seamless experience for visitors booking a tour online.

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How JOCO Cups made coffee conscientious with WooCommerce

October 13, 2015 - 1 Comment

Over 500 billion paper, styrofoam, and other single-use cups are used globally each year. As the popularity of on-the-go coffee continues to rise, so does this number. Shockingly, this equates to about 50 million trees chopped down just for the sake of coffee convenience.

A group of friends in Torquay, Australia were baffled by this wasteful behavior. And so, after two years of careful research and planning, in 2012, JOCO Cups was born.

JOCO Cups urge you to ditch paper and styrofoam coffee cups in favor of reusable, sustainable glass.
JOCO Cups urge you to ditch paper and styrofoam coffee cups in favor of reusable, sustainable glass.

We chatted with the JOCO Cups team about what inspired them, their gorgeous site design and photography, and how they’re using WooCommerce to promote conscientious on-the-go coffee. Read on for more.

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How The THX.co is using WooCommerce to encourage giving to non-profits

August 12, 2015 - 2 Comments

People use WooCommerce for all sorts of things. Here’s the story of The THX Co., an innovative eCommerce store that, by design, encourages customers to donate to non-profits in need as they shop. Hello, THX (“Thanks”).

We chatted with Brett Malden, director of the social enterprise’s brand experience, about how it all came together and the process of building their store with WooCommerce.

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How Nick and Erick are helping people sleep better with WooCommerce

August 7, 2015 - 3 Comments

Did you know we spend a third of our lives sleeping? For the average person that means about 25 years of your head resting on a pillow that probably looks like a pancake. Meet Nick and Erick, who are changing the world one good night’s sleep at a time. Noble much.

https://www.youtube.com/watch?v=1PR34H3M3z0

Our new WooCommerce Showcase is full to the brim of beautiful online stores and we’re looking forward to sharing stories of the amazing storeowners behind them. Today the spotlight is on HIBR – pronounced like hibernate, without the ‘nate’ – which was dreamt up, designed and built by Nick Ondrako and Erick Arbe:

Getting a great night’s sleep allows you to wake up feeling refreshed and energized to create those special moments in life. This is not your parent’s memory foam – we are using the most cutting edge formulas, designs, and combination of materials to build the ultimate pillow.

 

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How Jill used WooCommerce to create the “Netflix you have to wear pants for”

August 5, 2015 - 5 Comments

Jill Bourque’s many years as a performer in the independent theater scene allowed her to identify  a need she knew had to be filled: empty seats were costing theaters and live performers.

To solve this problem, Jill created RushTix, a curated membership site for live performances and events. Through the site, Jill creates a connection between live event organisers (who need to fill seats) and curious event-goers (who are looking for an affordable way to regularly see live performances and events).

Using WooCommerce, she built a simple solution and has been growing her business ever since. Here’s how she created and grew “the Netflix you have to wear pants for.” 

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Customer Story: PagePink

April 30, 2015 - 5 Comments

PagePink is a beauty and wellness portal for women in Singapore. It offers local shoppers access to the top salons, spas, and wellness studios, and allows vouchers and appointments to be purchased online for future redemption.

The website lists beauty and wellness service providers in Singapore, and allows users to write reviews and provide useful information for others. Consumers can purchase beauty and wellness services online through a gift voucher, as well as book appointments. The website also provides editorial content related to beauty and wellness trends and tips.

pagepink

PagePink was created when its two founders realized that there was a need for better information related to beauty and wellness service providers in Singapore. After all, no one wants a bad haircut or a massage that causes an allergic reaction! This is what led to the original website, which provided reviews and information on local salons and beauty services.

However, PagePink wanted to make it easier for consumers to discover, buy, and gift these pampering services. They wanted to do this through the use of convenient virtual vouchers or online bookings. This led to the discovery and implementation of WooCommerce on their site.

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Customer Story: Pro4mance

April 24, 2015 - 2 Comments

Pro4mance is an Australian sports nutrition company that specializes in manufacturing products specifically for athletic endurance. The company was founded to bring athletes research-backed, Australian-made products at the highest quality, and at competitive prices that could not be found in retail outlets.

The Pro4mance range of sports nutrition products includes several flavors and styles of powdered drinks and gels. The products are simple to use, and complement each other before, during, and after endurance sports.

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According to CEO Andrew Jacobs, Pro4mance is about more than the products:

We aimed to change the endurance sports nutrition industry. We didn’t just want to make products and sell them — we wanted to build a community for athletes, who could interact and benefit from using a product range that was specifically developed for endurance sports.

The website was designed and built by the Australian agency Online Store Guys, who have become local experts in the utilization of WooCommerce. The site uses a highly customized design with our Storefront theme as its framework.

Read on to learn more about how Online Store Guys helped Pro4mance create a store suited to their specific needs.

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