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More Than a Pet Project: The Story Of Dogs Meow Subscriptions

November 22, 2018 - 23 Comments

What happens when the brick and mortar shop you were banking on becomes obsolete? Reinvent yourself with a new eCommerce venture, of course!

For Chris Hugo, founder of Dogs Meow, launching a pet food subscription business was his way of adapting to a changing market. “I spent my life running the family business of DVD rentals,” he says. “As you might have guessed, it’s not the most sustainable business.”

To support his two young kids and three dogs, Chris needed to find a business idea that would keep them all happy. If it could involve animals, then even better.

The homepage of dogsmeow.co.za

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Scratch Case Study: Changing The Dry Pet Food Business For The Better

November 16, 2018 - 28 Comments

If you’ve spent precious minutes in a supermarket trying to decipher which variety of near-identical dry pet food is right for your dog – and even if you haven’t – you’ll appreciate the simplicity of Scratch.

Founded by Mike Halligan and Doug Spiegelhauer in early 2018, this thoughtful Australian startup has three audacious goals: eliminate the guesswork, bureaucracy, and secrecy that dogs the pet food industry, to make customers smile, and to save the planet while they’re at it. And they do it all with WooCommerce and WooCommerce Subscriptions.

Scratch Pet Food's home page

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Nuria Beauty Case Study: Supporting Girls’ Education and Brightening Skin Worldwide

October 30, 2018 - 23 Comments

Using the powerful WooCommerce platform, we’ve helped a host of businesses improve their existing stores and increase their online revenues.

We’ve also had a number of companies that have come to us for brand new sites in order to build their eCommerce presence from the ground up. Such was the case with Nuria Beauty, a worldly skincare brand dedicated to supporting girls’ education.

Homepage Above the Fold Nuria Beauty

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From Non-Profit to Retail Startup: How the World Wildlife Fund is using eCommerce for Good

September 27, 2018 - 5 Comments

As we learn more about the environmental impact of the clothing industry, many online retailers are cleaning up their manufacturing practices to be more ethical and sustainable. In the case of the World Wildlife Fund (WWF), being kind to the earth came first and has been driving their initiatives since. And it’s no different for their recent foray into eCommerce, which reflects their commitment to promoting eco-friendly choices thanks to a well-designed product and an equally slick online shop.

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Absolute Antibody Case Study: Syncing Products via the WooCommerce API

September 13, 2018 - 11 Comments

Founded in 2012 in Oxford, UK, Absolute Antibody Ltd are experts in antibody sequencing, engineering and recombinant manufacture. Their mission is to bring therapeutic grade antibodies to the research and diagnostics market. This quest has lead to an extremely complex product catalog.

Over the last year, we at Electric Studio have partnered with Absolute Antibody to rework their website. The primary aims were to improve the customer experience and reduce the amount of repeated information on the site. This meant that we had to understand their product catalog, which without a related degree was no walk in the park! Each antibody product is based on a specific clone, and each is sold in a variety of sizes and conjugations with different price points.

The Absolute Antibody site features an extensive catalog of reagents for research and diagnostic use, including antibodies against viral antigens

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How a Former Olympic Athlete Made His Fitness App Dream a Reality

August 29, 2018 - 7 Comments

It’s no secret that the fitness industry is a competitive one. However, there are gaps in every market if you know how to find and fill them: Former Team GB Olympic athlete, Glen Smith did just that, leveraging his 25 years of fitness expertise to launch Your Fitness App.

Powered by WooCommerce, Your Fitness App (YFA) makes Olympian-endorsed health and fitness simple to get stuck into – wherever you happen to be. Here’s the origin story, which starts when Glen’s teacher handed him a discus to throw as a teenager.

Discovering the discus

Glen has always been determined when it comes to health and fitness. Discovering a talent for discus at 14 when a teacher introduced him to the sport, he was a full-time athlete in less than five years.

By 1996, he qualified for his first Olympics as a discus thrower, competing in Atlanta and going on to Sydney four years later.

As British champion for 11 years, he was once ranked 9th in the world and has competed in two Olympics, four World Championships, four Commonwealth Games and three European championships – a record of which any athlete would be proud!

He retired in 2003, a decision not taken lightly given that sport had been his entire life up until that point. What next?

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Building the Longreads Merchandise Store with Printful and WooCommerce

August 28, 2018 - 4 Comments

Longreads is an online publication dedicated to the best storytelling in the world.

Now, in addition to purchasing memberships, Longreads supporters can wear their loyalty on their sleeves (literally) by shopping for totes, caps, shirts, and more — Longreads recently launched a merchandise store powered by WooCommerce and Printful.

Building the Longreads Store with Printful and WooCommerce

How are they able to run an eCommerce shop with limited time? Was it easy to set up? What did they learn about sales tax and anti-fraud? Read on for these answers and more.

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Keep Your Eye on The Prize: The Story of Mariener Eyewear

August 23, 2018 - 4 Comments

They say necessity is the mother of invention. For Dutch entrepreneur Marien Klootwijk, this rings true: In 2012 he needed to replace an expensive pair of sunglasses, was disappointed with the selection within his price range available in The Netherlands, and was inspired to launch Mariener Eyewear.

From clear vision to competitive company

Even in the beginning, Marien had a clear idea of what his company was about. “Mariener offers no-nonsense eyewear with a clean, high-performance design at entry-level prices,” he says.

Representing The Netherlands in his branding was also important, demonstrated by generous splashes of orange, the national color of the country, throughout his website.

A page on the Mariener Eyewear website

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GenSol Case Study: Providing Affordable Genetic Testing for Man’s Best Friend

August 2, 2018 - 6 Comments

From military-grade shelters to DNA testing for dogs: we use WooCommerce to help all kinds of clients grow their businesses. Here’s the story of how we worked with Micah and Adriana to turn their own passion for dogs into an online canine genetic testing service, so all dog lovers can learn more about their canine companions.

GenSol homepage

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Using Brand Archetypes to Craft Unique Digital Experiences: Meet Herdl

July 24, 2018 - 4 Comments

When you begin to suspect “the way things are” in your industry no longer serves you or your customers, do you keep your head down — or buck the trend?

Earlier this month we chatted with WooExpert Neuralab and today we hear from Herdl: a U.K. agency born from of a desire to shake up the status quo.

Having co-founded Herdl just over five years ago, here’s what co-founder Gareth Morgans had to say about productivity, brand archetypes, WordPress, and WooCommerce.

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Getting Game-Ready: Building The Official All Blacks Shop on WooCommerce

July 12, 2018 - 4 Comments

What does it feel like to build and launch the official All Blacks Shop for the New Zealand Rugby Union in just four weeks? Blake Skjellerup and Meta Digital could tell you: they built allblackshop.com on WooCommerce with impressive turnaround time.

What did it take to get the iconic sports apparel store game-ready on WooCommerce? Determination, research, and the right partner and platform.

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How a Jewelry Shop Owner Found a Niche to Grow Her Brand

July 10, 2018 - 11 Comments

For Melissa, Founder and CEO of Tiny Tags, motherhood and entrepreneurship go hand in hand. That’s because giving birth to her son inspired her business of made-to-order keepsake jewelry for mothers.

Ten years later, her online shop is thriving, thanks to a keen understanding of her niche, a commitment to authenticity, and an insatiable curiosity. Here’s a window into Tiny Tags.

Tiny Tags

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CAMSS Case Study: Simplifying Complex Purchases with WooCommerce Product Types

July 6, 2018 - 9 Comments

CAMSS sells durable, military-grade shelters made for quick set-up and easy transport. The shelters withstand extraordinary conditions like heavy winds, extreme temperatures, and snow loads. Their product is highly customizable, with multiple shelter size options and add-on accessories like lights, partitions, flooring, generators, and more. Their clients can choose from> endless combinations of shelters and accessories.

The variety and flexibility is great for business, but a challenge for store setup. Here’s how our team at coolblueweb worked with CAMSS to solve product type complexity problems they were facing and deliver a better experience for their customers, with WooCommerce.

The CAMSS homepage

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Winning WooCommerce Enterprise Clients from Zagreb to New York City: Meet Neuralab

June 25, 2018 - 7 Comments

WooCommerce is one of a number of eCommerce platforms you could choose to build a store. Why WooCommerce? Our verified WooExperts will tell you it’s for the customizability, flexibility, and love of open source.

Neuralab are one of our WooExperts. I chatted with Neuralab CEO Krešimir Končić about building WooCommerce enterprise sites from Zagreb to New York City, tips for winning enterprise clients, tool recommendations for remote collaboration, and some of their recent inspiring projects.

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How Two Insect-loving Entrepreneurs Built a Business on Bugs

June 12, 2018 - 6 Comments

Neil Whippey and Shami Radia, the founders of Eat Grub, are on a mission to “change the way the West eats”. With their successful eCommerce business, this London-based duo is promoting insects as a sustainable and nutritious source of food – one delicious snack at a time.

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Fresh Bytes: Healthy Foods and Craft Drinks from Seven Online Stores

April 5, 2018 - 9 Comments

The search for healthy food is no piece of cake.

It’s easy to get trapped, bouncing between grocery stores with tiny “Health Food” sections (what exactly is the rest of the store offering?) and stopping at multiple, specialized shops along the way, possibly never really finding what you want.

Around the world, healthy food store owners strike out with a vision of helping their clientele eat better. But it can be hard to make an impact — and a profit — selling specialized products in a small location.

That’s where WooCommerce swoops in to make a connection. You might think that it would be tough for stores with perishable goods to tap into eCommerce, but here are seven fresh and engaging retailers that have found success in this growing segment of the market.

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