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Creating personalized adventure books with your child as the star – the story of Bang On Books

May 17, 2019 - 8 Comments

Reading has the power to spark children’s imaginations, transporting them to magical places where anything is possible.

Taking this idea a step further, Bang On Books personalized adventure books fully immerse kids in stories where they become the main character – the hero.

“Bang on” is a colloquial British term describing an item as being perfect or “spot on.”

Founders Simon and Hannah are aware of the impact that hand-crafted artwork and magical storytelling can still have on young minds in this digital, screen-based world.

Coming together to pen original stories for kids aged 2-10, their beautifully illustrated publications are full of fun and good morals, helping little ones fall in love with story time and grow into well-rounded people.

Illustration of two children surrounded by colorful characters and creatures from a storybook.

The process is pretty straightforward: Customers choose from several different stories online before customizing them in a three-step process:

  • Upload a photo of their child to the “Magic Mirror”
  • Pick a lead character, and enter the child’s name
  • Write a special dedication, making the story a gift that each child can treasure forever
Children shown as characters in a Bang On Book.

Simon, Hannah, and the rest of the team don’t only write and illustrate each story, they print, bind, and ship each soft-touch laminated book from the United Kingdom themselves.

With such a unique, customizable, and hands-on product, it’s no surprise that the open-source freedom of WooCommerce was a natural fit for this band of creators.

Read on for our Q&A with Jonathan Young, in-house web developer at Bang On Books.



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How Wildlabs Customized WooCommerce for an Auckland-based Flower Studio Specializing in Bespoke Bouquets

May 16, 2019 - 1 Comment

It’s not easy to stand out on the internet these days. Wildlabs is a small web agency in New Zealand that’s passionate about helping businesses to be, in the truest sense of the word, outstanding.

Flwr is one such online store and business: Artem Verbo of Wildlabs customized WordPress and WooCommerce to create a platform for flwr founder and wife Elena Verbo to showcase her flower studio and sell bespoke bouquets with a special touch of digi-floral magic.

flwr homepage.


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Pre-Employment Testing: How VerifyWP are Making it Easier to Hire The Right WordPress Developer

May 9, 2019 - 6 Comments

Do you know how to hire the right developer? This is the question VerifyWP shines some light on, with regards to technical WordPress developers.

VerifyWP homepage
VerifyWP helps you hire the right WordPress developer.


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Time-Tracking Dice to Help You Prioritize the Important Things

April 17, 2019 - 1 Comment

From closed beta to successfully-funded Kickstarter to start-up with $1 million in funding, Timeular is on a mission to help people track their time and make it count with a multi-sided, customizable device.

Raise your hand if you could do with a little more data on how you spend your days! And read on for our Q&A with Manuel Bruschi, one of Timeular’s founders.



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A Heritage Brand With Big Impact: How Wine Group Brown Brothers Grew Their Online Presence With WooCommerce

April 4, 2019 - 1 Comment

Established in 1889, wine brand Brown Brothers have become renowned for not only their vintage wines, but their historic vineyard that hosts countless events for loyal customers. Naturally, the Brown family wanted their company’s online wine store to be just as striking. WooCommerce experts Emote Digital were happy to take on the task.



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what3words is Building a New Global Addressing Standard

March 12, 2019 - 9 Comments

When Chris Sheldrick started a business organizing live music events, he noticed that people got physically lost all the time. It was so common, frustrating, and bad for business – you can’t afford bands or instruments being late to gigs and festivals! – that he met up with a mathematician friend to come up with a solution.

From a daily frustration came a digital solution for organizing physical presence, now on its way to becoming a global addressing standard: here’s the what3words story.

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How Neuralab Crafted a Custom Automotive Experience on WooCommerce

February 19, 2019 - 23 Comments

Restoring old cars is big business. It’s also art! Created by people with the ability to preserve heritage.

Pagoda Classics is a Croatia based car restoration and renovation company. With more than 25 years of experience and over 150 renovated vehicles, they’ve become a synonym for passion, individualism and perfection. CEO Karlo Beštak and his skilled team are devoted to fulfil the highest expectations in restoring classic cars to a better-than-new condition.

As the agency tasked with building their website, our job was to convey that message to the world and create the best possible online experience for their customers. Solution? WooCommerce paired with custom-made photo and video content.



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Using Empathy, Woodwork, and eCommerce to Make Incredibly Hard Things A Little Easier

January 8, 2019 - 13 Comments

When Chris Harvan and his wife – both artists – went through a painful season, losing a number of people close to them in a short space of time, their response was to make art.

Woodwork, sculpture, and creative expression helped them navigate their grief, and they decided to find a way to share this discovery. Today, Memento’s striking cremation urns and commemorative products can be purchased in funeral homes and online.

There’s a rocket-shaped child urn that will stop you in your tracks. It is incomprehensible how someone in a position to need a child urn must feel – yet these are Chris’s customers.

Rocket-shaped urn made from wood for a child.

His mission is “to nourish human need and hopefully ease even the smallest bit of anguish in times of loss.”

Here’s the story of how this empathetic and inspiring deathcare industry business came to be – including learnings, challenges faced, and the power of shared experience.



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More Than a Pet Project: The Story Of Dogs Meow Subscriptions

November 22, 2018 - 12 Comments

What happens when the brick and mortar shop you were banking on becomes obsolete? Reinvent yourself with a new eCommerce venture, of course!

For Chris Hugo, founder of Dogs Meow, launching a pet food subscription business was his way of adapting to a changing market. “I spent my life running the family business of DVD rentals,” he says. “As you might have guessed, it’s not the most sustainable business.”

To support his two young kids and three dogs, Chris needed to find a business idea that would keep them all happy. If it could involve animals, then even better.

The homepage of dogsmeow.co.za

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Scratch Case Study: Changing The Dry Pet Food Business For The Better

November 16, 2018 - 6 Comments

If you’ve spent precious minutes in a supermarket trying to decipher which variety of near-identical dry pet food is right for your dog – and even if you haven’t – you’ll appreciate the simplicity of Scratch.

Founded by Mike Halligan and Doug Spiegelhauer in early 2018, this thoughtful Australian startup has three audacious goals: eliminate the guesswork, bureaucracy, and secrecy that dogs the pet food industry, to make customers smile, and to save the planet while they’re at it. And they do it all with WooCommerce and WooCommerce Subscriptions.

Scratch Pet Food's home page

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Nuria Beauty Case Study: Supporting Girls’ Education and Brightening Skin Worldwide

October 30, 2018 - 5 Comments

Using the powerful WooCommerce platform, we’ve helped a host of businesses improve their existing stores and increase their online revenues.

We’ve also had a number of companies that have come to us for brand new sites in order to build their eCommerce presence from the ground up. Such was the case with Nuria Beauty, a worldly skincare brand dedicated to supporting girls’ education.

Homepage Above the Fold Nuria Beauty

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From Non-Profit to Retail Startup: How the World Wildlife Fund is using eCommerce for Good

September 27, 2018 - 5 Comments

As we learn more about the environmental impact of the clothing industry, many online retailers are cleaning up their manufacturing practices to be more ethical and sustainable. In the case of the World Wildlife Fund (WWF), being kind to the earth came first and has been driving their initiatives since. And it’s no different for their recent foray into eCommerce, which reflects their commitment to promoting eco-friendly choices thanks to a well-designed product and an equally slick online shop.

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Absolute Antibody Case Study: Syncing Products via the WooCommerce API

September 13, 2018 - 11 Comments

Founded in 2012 in Oxford, UK, Absolute Antibody Ltd are experts in antibody sequencing, engineering and recombinant manufacture. Their mission is to bring therapeutic grade antibodies to the research and diagnostics market. This quest has lead to an extremely complex product catalog.

Over the last year, we at Electric Studio have partnered with Absolute Antibody to rework their website. The primary aims were to improve the customer experience and reduce the amount of repeated information on the site. This meant that we had to understand their product catalog, which without a related degree was no walk in the park! Each antibody product is based on a specific clone, and each is sold in a variety of sizes and conjugations with different price points.

The Absolute Antibody site features an extensive catalog of reagents for research and diagnostic use, including antibodies against viral antigens

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How a Former Olympic Athlete Made His Fitness App Dream a Reality

August 29, 2018 - 7 Comments

It’s no secret that the fitness industry is a competitive one. However, there are gaps in every market if you know how to find and fill them: Former Team GB Olympic athlete, Glen Smith did just that, leveraging his 25 years of fitness expertise to launch Your Fitness App.

Powered by WooCommerce, Your Fitness App (YFA) makes Olympian-endorsed health and fitness simple to get stuck into – wherever you happen to be. Here’s the origin story, which starts when Glen’s teacher handed him a discus to throw as a teenager.

Discovering the discus

Glen has always been determined when it comes to health and fitness. Discovering a talent for discus at 14 when a teacher introduced him to the sport, he was a full-time athlete in less than five years.

By 1996, he qualified for his first Olympics as a discus thrower, competing in Atlanta and going on to Sydney four years later.

As British champion for 11 years, he was once ranked 9th in the world and has competed in two Olympics, four World Championships, four Commonwealth Games and three European championships – a record of which any athlete would be proud!

He retired in 2003, a decision not taken lightly given that sport had been his entire life up until that point. What next?

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Building the Longreads Merchandise Store with Printful and WooCommerce

August 28, 2018 - 4 Comments

Longreads is an online publication dedicated to the best storytelling in the world.

Now, in addition to purchasing memberships, Longreads supporters can wear their loyalty on their sleeves (literally) by shopping for totes, caps, shirts, and more — Longreads recently launched a merchandise store powered by WooCommerce and Printful.

Building the Longreads Store with Printful and WooCommerce

How are they able to run an eCommerce shop with limited time? Was it easy to set up? What did they learn about sales tax and anti-fraud? Read on for these answers and more.

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Keep Your Eye on The Prize: The Story of Mariener Eyewear

August 23, 2018 - 4 Comments

They say necessity is the mother of invention. For Dutch entrepreneur Marien Klootwijk, this rings true: In 2012 he needed to replace an expensive pair of sunglasses, was disappointed with the selection within his price range available in The Netherlands, and was inspired to launch Mariener Eyewear.

From clear vision to competitive company

Even in the beginning, Marien had a clear idea of what his company was about. “Mariener offers no-nonsense eyewear with a clean, high-performance design at entry-level prices,” he says.

Representing The Netherlands in his branding was also important, demonstrated by generous splashes of orange, the national color of the country, throughout his website.

A page on the Mariener Eyewear website

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