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The WooCommerce Blog

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Getting Game-Ready: Building The Official All Blacks Shop on WooCommerce

July 12, 2018 - 2 Comments

What does it feel like to build and launch the official All Blacks Shop for the New Zealand Rugby Union in just four weeks? Blake Skjellerup and Meta Digital could tell you: they built allblackshop.com on WooCommerce with impressive turnaround time.

What did it take to get the iconic sports apparel store game-ready on WooCommerce? Determination, research, and the right partner and platform.

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How a Jewelry Shop Owner Found a Niche to Grow Her Brand

July 10, 2018 - 11 Comments

For Melissa, Founder and CEO of Tiny Tags, motherhood and entrepreneurship go hand in hand. That’s because giving birth to her son inspired her business of made-to-order keepsake jewelry for mothers.

Ten years later, her online shop is thriving, thanks to a keen understanding of her niche, a commitment to authenticity, and an insatiable curiosity. Here’s a window into Tiny Tags.

Tiny Tags

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Winning WooCommerce Enterprise Clients from Zagreb to New York City: Meet Neuralab

June 25, 2018 - 10 Comments

WooCommerce is one of a number of eCommerce platforms you could choose to build a store. Why WooCommerce? Our verified WooExperts will tell you it’s for the customizability, flexibility, and love of open source.

Neuralab are one of our WooExperts. I chatted with Neuralab CEO Krešimir Končić about building WooCommerce enterprise sites from Zagreb to New York City, tips for winning enterprise clients, tool recommendations for remote collaboration, and some of their recent inspiring projects.

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How Two Insect-loving Entrepreneurs Built a Business on Bugs

June 12, 2018 - 6 Comments

Neil Whippey and Shami Radia, the founders of Eat Grub, are on a mission to “change the way the West eats”. With their successful eCommerce business, this London-based duo is promoting insects as a sustainable and nutritious source of food – one delicious snack at a time.

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Fresh Bytes: Healthy Foods and Craft Drinks from Seven Online Stores

April 5, 2018 - 9 Comments

The search for healthy food is no piece of cake.

It’s easy to get trapped, bouncing between grocery stores with tiny “Health Food” sections (what exactly is the rest of the store offering?) and stopping at multiple, specialized shops along the way, possibly never really finding what you want.

Around the world, healthy food store owners strike out with a vision of helping their clientele eat better. But it can be hard to make an impact — and a profit — selling specialized products in a small location.

That’s where WooCommerce swoops in to make a connection. You might think that it would be tough for stores with perishable goods to tap into eCommerce, but here are seven fresh and engaging retailers that have found success in this growing segment of the market.

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How We Transformed PEI Media’s Website – and Business – with Agile, WordPress, and WooCommerce

March 22, 2018 - 19 Comments

Last year Pragmatic worked with PEI Media to deliver a digital transformation of their website portfolio — and, along the way, of their business.

My colleagues at Pragmatic and I are extremely proud of the results — including organic traffic increases of up to 40 percent — so we wanted to share some of the key things we learned from our work, from high-level observations to hands-on insights.

How We Transformed PEI Media’s Website — and Business — with Agile, WordPress, and WooCommerce

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Can Glossy Art Books Survive in the Digital Age? The Team behind Crowdsourcing Platform Vol.co Thinks So.

March 6, 2018 - 5 Comments

A true maverick’s tale of the rise of superbuildings. A finely printed monograph on three-dimensional typography works. A monument of Italian cookbooks, graphically re-imagined for 21st-century kitchens. These kinds of book projects might each inspire a cult following among art lovers and bibliophiles, but financing and publishing them has become challenging, if not downright impossible, in an increasingly paperless world.

What’s an independent book creator (or collector) to do?

Ship it with Volume, an innovative publishing platform founded last year by Lucas Dietrich and Darren Wall.

Lucas and Darren worked with Norwegian design agency Heydays to build a crowdfunding platform with WooCommerce—and they shared with me the story behind their project.

Vol.co

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Migrating Yoast.com’s webshop from EDD to WooCommerce

February 27, 2018 - 13 Comments

At Yoast, we optimize every aspect of websites’ performance. Our goal is to make the web a better place by making websites more usable, easier to navigate, faster, and more reliable.

In September 2017 we migrated our webshop from Easy Digital Downloads (EDD) to WooCommerce — it’s where we sell all the tools, products, and content available on yoast.com. In this post I’ll explain why we did it, what we built, and what the benefits will be for us and for our users in the future. WooCommerce has provided us the technical foundation to build on for years to come.

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How Passion and Innovation Became a Profitable Business and Online Store

January 11, 2018 - 6 Comments

It’s a one-of-a-kind tool that Drake producer, Noah “40” Shebib, raves about and Diplo can’t live without.

Fans of Game of Thrones, Stranger Things, Kanye West, Coldplay, and Justin Bieber have already heard Output’s work, whether they know it or not.

So what is Output? Think innovative software and tools created for musicians, composers, producers, and sound designers across all genres. The user base is large, and their products are so pervasive that it’s hard to believe the company is only four years old.

It all started because composer and music producer Gregg Lehrman wanted a reverse-sound engine he could use in his own musical compositions.

We sat down with Gregg, founder and CEO of Output, to discover how he turned his passion project into a thriving company that is simultaneously punching well above its weight and revolutionizing the recording industry.

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From Day 1 to Successful Homeschool Bookstore on WooCommerce

October 26, 2017 - 7 Comments

Charlotte Mason revolutionized education 100 years ago and is still having an impact today, especially in homeschooling. A British educator from the late 1800s, she left an impressive legacy in the form of extensively documented materials for home education.

I think Charlotte Mason would have loved simplycharlottemason.com, the passion project of two homeschooling families and an online hub for homeschooling books, lesson plans, discussion forums, and more.

In a nutshell, the openness and flexibility of WooCommerce enabled two homeschooling families to build a thriving online bookstore and subscription business that impacts both their local community and thousands of families worldwide. Their vision is far greater than selling books and the bottom line.

I spoke with Doug, one of the site’s founders and the person who built and maintains the site. Read on for the full story, including the list of extensions and plugins that power their store.

Simplycharlottemason.com hompage

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WooCommerce in Botswana: An interview with Ziigie.com

July 7, 2017 - 4 Comments

WooCommerce is used by store owners from all over the world – store owners such as Tshegofatso Tlhong. Tshego is a young woman from Botswana with a strong entrepreneurial spirit, and is also the managing director and founder of Ziigie.com.

We sat down with Tshego to find out more about how WooCommerce is helping her to ship ideas, along with the unique challenges she faces as an eCommerce entrepreneur in southern Africa.

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Revolution and evolution: The power of WordPress and WooCommerce

July 5, 2017 - 7 Comments

Imagine you live in a major city but WordPress is virtually unknown. Websites with presence are run by the government, there’s no WordCamp or meetup or startup culture, and people think you make keyboards when you say you’re a computer engineer.

Now imagine that same city five years later. A multitude of diversified voices can be heard via blogs and websites, the most recent WordCamp attracts 300+ attendees, its online WordPress community has 5000+ registered members, at least 10 new WordPress business are born each year, and WooCommerce helps dozens of businesses start in living rooms and garages. And the shift began when everyone said a task was impossible.

This is the story of Kathmandu and Sakin Shrestha.

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Q&A with Thrive, a digital agency from the Gold Coast of Australia

June 9, 2017 - 2 Comments

The Gold Coast of Australia is a highly sought-after tourist destination with its sunny sub-tropical climate, perfect beaches, surf culture, and buzzing nightlife.

Tourism aside, it’s a major film production hub and – the home of Thrive, a digital agency integrating WooCommerce beautifully into their clients’ stores.

Read on for our Q&A interview with Thrive’s founder, including why they chose WordPress, some projects they’ve taken on and their advice for people new to WooCommerce.

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How Cured creates personal connections between customers and food

March 22, 2017 - 1 Comment

Venture to either end of Pearl Street in downtown Boulder, Colorado and you’ll find one half of the same treat: Cured, a shop that has set its focus on “preserving a personal connection to food” through the sale of fine meats, cheeses, wine, and other unique grocery items.

Opened in 2011 by Will and Coral Frischkorn, a former competitive cyclist and graphic designer respectively, Cured has grown from a single store to a multi-channel business. Their team of 24 now operates two physical locations, an online store, and even offers catering plus courier delivery to hungry locals looking for same-day snacks or party supplies.

Meet Will and Coral, the proud owners of Cured, who were kind enough to share their story with us.

We sat down for a chat with Will and Coral about how they’ve grown from a single store to a veritable meet-and-cheese empire, and their story is truly inspiring. Have a read to learn about how Cured began, how they successfully began selling online with WooCommerce and Square, and what it’s like to run a business as busy as theirs.

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How a subscription-based snack business became an overnight success

February 21, 2017 - 10 Comments

Quitting our day jobs to start our own business is something many people dream of doing. But few of us have the courage, much less the tenacity and staying power to pull it off.

Then there are the ones who refuse to let their dream die. Meet Monique Bernstein and Eli Zauner, the co-owners of Universal Yums. Launched in October 2014, this subscription snack company has gone through a few ups and downs, but has ultimately endured to become a smash hit with foodies — and, surprisingly, redditors!

Meet Monique and Eli, the brains behind the tastiest subscription box on the Internet.

Have a read to learn how one couple turned a small investment into a unique subscription, why they think the little details set them apart from other monthly food boxes, and their advice for starting your own dream business.

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How a Berlin Startup is Bringing Artisan Food Back to Everyday Life

November 29, 2016 - 3 Comments

We all have to eat. But that’s not a very inspiring starting point for breakfast, lunch or dinner.

One passionate team of foodies in Berlin have made it their mission to address the food ambivalence that our crazy, busy lives push us towards — and instead gently shift the German-grocery status quo of over-reliance on supermarkets and processed food back to having artisan food in everyday lives.

Gegessen Wird Immer
Gegessen Wird Immer is bringing artisan food back to everyday lives for German eaters.

Read on the for the story of how Gegessen Wird Immer grew to be a thriving, wholehearted online business that’s blazing a farm fresh trail across Germany to deliver fresh quality produce to homes and offices with WooCommerce.

GWI team
The Gegessen Wird Immer team, happy folks.

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