Woo Newsroom

Are you a journalist, writer, or reporter looking to publish information about Woo? You’re in the right place! Welcome to the Woo Newsroom, or for you insiders, the WoosRoom.

What is Woo?

Woo is the leading open-source ecommerce platform, powering 24% of the top million online stores.* Built on WordPress, Woo empowers anyone, anywhere, to sell anything with truly unlimited extensibility, flexibility, and control over how they build and evolve their business.

Launched in 2011 and acquired by Automattic in 2015, Woo is a fully distributed company with employees based around the world.

* BuiltWith, eCommerce Usage Distribution in the Top 1 Million Sites

Woo in numbers


live installations

StoreLeads, State of Ecommerce


official Woo extensions
and growing

Woo Marketplace


year-over-year growth

StoreLeads, Growth of WooCommerce


developers, agencies, and creative experts ready to help you build and launch your online business


core code contributors from
around the world


Woo employees around
the world

Latest Woo news

What’s New With WooCommerce: The First Edition
What's new on WooCommerce? A lot! Discover new products, updates, featured WooExperts, and more in the first edition of What's New With Woo.
Sezzle and WooCommerce Expand Partnership to Provide Flexible Payment Options
Sezzle, a Buy Now, Pay Later leader, is pleased to announce an expanded partnership with WooCommerce, the leading open-source eCommerce platform.
The WooExpert Awards: Americas, 2023
Five agencies were noted for exceptional work in ecommerce. See what made them stand out + find your own agency or register to become a go-to WooCommerce pro.
How to Determine the Best Online Business to Start
How to launch quickly and turn a profit fast. The proven tools you’ll need, tips to make passive revenue, & the 8 best business ideas you can start today.

Why people love Woo

Unlimited capability

In the Woo Marketplace you’ll find hundreds of extensions and themes that personalize and extend the capabilities of Woo stores.

Open source roots

As a freely downloadable plugin for WordPress, Woo has always been a part of the open-source community. Democratizing commerce is at our core.

A global, creative community

Woo has a worldwide community of developers, builders, and creatives ready to help anyone build an online business that scales.

Ownership over leasing

Woo users build and own their shop, end to end, with a 100% open-source platform, unlimited hosting options, and total control over their shopping experience.

Brand and logo guidelines

For logos, typography, and guidance on tone — visit our brand and logo guidelines.

Contact the Woo Press Team

Press contact

Please direct all press enquiries to:

Connect with Woo


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