People are shopping online more than ever, and shipping providers around the world are still operating. If you can safely package and ship products — or deliver services virtually — your business can survive, and even thrive!
To help businesses during the COVID-19 pandemic, Google is giving away $340 million in free Google Ads credits to small businesses that have used their platform since the beginning of 2019. You can redeem the credits any time through the end of 2020 and use them for all types of ads — search, display, YouTube, and Google Shopping.
Find answers to frequently asked questions here and check your Google Ads account for details specific to you.
As a WooCommerce store owner, you not only need to find new customers, but you need to make the most of the ones you have. You know you’ve got great products, but it often takes more than just great products to keep customers coming back to buy more.
The world’s going through significant changes and your customers have a lot of distractions and concerns. This doesn’t mean that you should go quiet; instead, it’s more important than ever to follow up with customers. They’ll appreciate the reminder or hearing a brief message from you.
Fortunately, with AutomateWoo, you can create automated email workflows that will lead people back to your WooCommerce site again and again.
It’s always important to truly understand your customers. What do their day-to-day lives look like? What problems does your product or service solve for them? Why did they choose you over a competitor?
This is especially true during periods of rapid change or uncertainty in the market and around the world. Your customers’ lives may look very different than they did even a few months ago. Knowing this about your customers will allow your store to adapt to changing needs and enjoy continued success.
Food isn’t just sustenance, it’s an experience. The word “foodie” started trending on Google in 2004 and, less than two decades later, food is everywhere. People love talking about food, watching videos of food, taking pictures of food, and learning about food. It’s no wonder that the US online grocery market is the fastest-growing eCommerce product category.
It’s also crowded. How do you compete in that market and share the food you’re passionate about with the people who want to eat it?
How to Break Through the Clutter, Competition, and Customer Resistance
The holiday season offers many businesses their best chance of the year to surpass annual revenue goals. But to do so, they must first be noticed by potential customers, who are likely overwhelmed by ads, emails, and discounts.
Some like to call the holiday marketing season the time of least resistance for consumers. They are willing to buy things they wouldn’t normally buy during this time of year, in part because they’re shopping for gifts.
But they also increase their resistance to buying anything that doesn’t appear to be steeply discounted – hence the craziness of Black Friday. While you should try to capitalize on Black Friday and Cyber Monday, there is much more to a successful holiday season.
If everyone is offering the same kind of sales – 10% off everything, 20% off select items, up to 30% off, 25% off in-store purchases – do you think you’ll get attention with another discount by itself? You’ll probably just blend in with the noise.
What follows are nine ways to get your business noticed and increase your holiday revenue, without having to discount all your products. You’ll learn how to draw people in without sacrificing your bottom line.
Nonprofit marketing is, in many ways, no different than any other kind of marketing.
You must become known, continue to make yourself known, and give people something to care about that inspires them to take action. Whether that action is donating, volunteering, signing up for your email list, attending an event – those are just the details of your individual campaigns.
But at its core, nonprofit marketing requires you to stay on top of people’s minds who care about your mission. They must see your organization as part of their lives. In today’s super-fast media and online climate, this requires continuous effort and smart strategic planning.
The good news is nonprofits of any size can effectively market and promote their organization online. What follows are nine nonprofit marketing and promotion strategies you can use to grow your organization and make the world a better place.
If Pinterest isn’t already part of your marketing playbook, you’re missing out on an opportunity to tap into a highly-engaged community. Over 250 million users log in each month, actively looking for inspiration and new ideas.
Pinterest for WooCommerce is a new extension that creates a seamless, secure connection between your store and Pinterest. Get set up in minutes, and start driving sales from Pinterest users as they discover your products.
What is Pinterest, and why does it matter for eCommerce?
Pinterest is a social network that enables you to share and discover visual content, such as images and videos. It’s a bit like sharable bulletin boards: You can pin interesting or relevant content to thematically-organized boards.
Many people use Pinterest as a visual mood board to plan an event (such as weddings or parties), a space, or a creative project. It’s also a great place to explore your own interests – from recipes to tattoo ideas, you’ll find boards full of inspiration.
Branded content with visual appeal finds a comfortable home on Pinterest. Users are open to exploring what brands have to share, and product photography features prominently.
How do you find a specific product you’re looking to purchase? Where do you start? If your answer to either of these questions is Google, continue reading below.
What is Google Shopping?
Google Shopping is a platform that allows merchants the opportunity to get their store’s products found when shoppers are searching for them on Google. Unlike traditional Google Search text ads, Shopping ads show an eye catching ad that includes a product image and other valuable info. This gives shoppers a powerful preview to help them make purchase decisions directly as they search.
Do your customers tell you that your eCommerce site is a joy to shop? Probably not! While some people really do love online shopping, few rave about the actual buying experience.
We shop for goods and services we need or want. Whether or not we enjoy the shopping experience is partly a personal preference, partly the ability of the merchant to read customers. Unlike brick and mortar store owners, eCommerce businesses don’t have the opportunity to judge body language and see if customers appear satisfied. At best, they can offer real-time or automated chat assistance.
When it comes to the ultimate shopping commitment, brick and mortar stores have it pretty easy. They take the payment, swipe (usually), and bag items small enough to be carried. Customers rarely change their minds and literally abandon a shopping cart once they get in line to buy.
If only eCommerce business owners had it this easy! Instead, they are presented with depressing website statistics that point out cart abandonment and site bounce rates. They don’t have a chance to turn the charm on customers who are about to make a quick exit.
While a creative, thoughtful designer can make an eCommerce site a straightforward and satisfying shopping experience, parting with your money is never fun. But there are ways to make the actual checkout process less of a hassle for customers, and maybe even lower the cart abandonment rate in the process.
When it comes to online shopping, the holiday season reigns supreme. Between Black Friday, Cyber Monday, and general Christmas shopping, more people are going online to buy gifts for their friends and family. In fact, last holiday season, online shopping generated a record-setting $108.2 billion in revenue—almost a 15% increase from the 2016 holiday season.
Due to the overwhelming popularity of online shopping, you’d think running an eCommerce site was pretty easy, right? After all, nobody wants to deal with crowded malls and holiday traffic when they can order from the comfort of their own home.
But as the store owner, your job extends beyond helping the customer during their shopping journey. A large portion of your work should be spent not just attracting new customers, but also creating marketing and engagement campaigns that strengthen relationships with existing ones. And one of the best ways to boost retention rates is through post-purchase email marketing.
The holiday shopping season is a busy time for consumers, with a lot of eyeballs staring at computers and phones, researching gifts, and looking for the best deals online.
Even with increased competition and decreased organic reach, social media is still key for getting the attention of your potential customers. But, without a solid plan, success may pass your company by.
Here are eight steps for planning a holiday campaign across your social media channels, so that by the time the holidays arrive you can kick your feet back and enjoy a little more time with family.
Another holiday season is right around the corner, and we know that it can be easy to start feeling a bit overwhelmed with all of the things you’ll need to do in the coming months. (Plan festive meals! Wrap gifts! Make a resolution! Keep your resolution!)
Creating coupons with WooCommerce is straightforward, and coupons are effective tools to market your store and products, convert visitors into customers, and retain loyal shoppers.
But how exactly do you use them to drive revenue and customer loyalty? Here are some tried and tested customer retention tactics with coupons.
Start by collecting email addresses
Do you have email addresses for your store visitors? Collecting them is the first step to a good email marketing strategy: One of the most effective ways to market coupons and stay in touch with your customers is through email.
MailChimp for WooCommerce is your ally here. MailChimp is loved by marketers because it makes life easier. It also offers more than just email marketing tools — for free! Let’s learn how to use MailChimp to display a popup window offering your customers a coupon in exchange for their email.
Wondering if your business should be on Instagram? The short answer is that whatever you’re selling, you should consider it. Instagram now has over one billion monthly users — as of January, 2018, 7 percent of internet users in the United States accessed Instagram once every few days.