Conditional Content for WooCommerce

Display dynamic content across your store based on flexible rules and conditions.

Conditional Content gives you a simple way to show targeted messages, promotions, reminders, notices, and other content throughout your WooCommerce store based on what is happening with a product, the cart, or the current customer.

Use it to create a more dynamic shopping experience by displaying the right content at the right time. You can show messages when a product belongs to a certain category, falls within a specific price range, is low in stock, is currently on sale, has related items in the cart, or when a customer matches a specific user role or account.

Key Features

• Display content on products based on categories, attributes, type, or price range.
• Show notices when products are on sale, about to go on sale, low in stock, or out of stock.
• Display messages to specific users or user roles.
• Show cart messages when certain products or product categories are in the cart.
• Promote related products or upsells based on what the customer has already added to the cart.
• Display content throughout your store using WooCommerce hook locations or custom placements.
• Create content that complements your Dynamic Pricing setup.

At the heart of the extension is a flexible rule builder that allows you to define exactly where and when your content should appear. You can create simple content rules in just a few clicks, or combine multiple conditions together for more advanced scenarios.

Conditional Content also includes a wide range of output locations. Common WooCommerce display hooks are available directly in the interface so you can place content without needing to look up hook names manually. For more advanced use cases, you can also enter your own hook or output the content directly in your theme with a template tag.

Common Examples

Promote category-specific offers
Display a message on all products in a specific category, such as highlighting a seasonal promotion, shipping notice, or buying guide.

Create urgency for low stock items
Show a message when inventory reaches a certain threshold to encourage customers to act before the item sells out.

Support sale campaigns
Display sale notices on products that are on sale now, about to go on sale, or only on sale during a defined date range.

Show messages based on cart contents
Display reminders, promotions, or cross-sell messaging when specific products or categories have been added to the cart.

Target specific customers
Show special content only to logged-in users, specific users, or selected user roles such as wholesale customers, members, or VIP accounts.

Explain pricing incentives
Use Conditional Content alongside Dynamic Pricing to display pricing tables, discount explanations, or quantity break messaging exactly where customers need to see it.

The Rule Builder

Conditional Content includes a broad selection of rules that can be combined to create powerful, targeted displays throughout your store.

Single Product Output Rules are used to control content shown on individual product pages and product-based locations.

A great companion to Dynamic Pricing

Conditional Content works especially well with Dynamic Pricing.

You can create content that mirrors your pricing rules and place it directly on the product page, in the cart, or elsewhere in the customer journey. This makes it easier to explain quantity discounts, special offers, or purchase incentives before the customer checks out.

For stores using advanced pricing strategies, Conditional Content helps make those offers easier to understand and more visible to shoppers.