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Google Product Feed for WooCommerce

Feed rich product data to Google Merchant Center for setting up free product listings, product ads, and local inventory campaigns. Full control over your field mappings, and feed content so you can maximize campaign performance and ad spend.

The Google Product Feed extension allows you to create a real-time feed to supply product information to Google Merchant Center, a prerequisite for setting up Product Ads.

Why use this?

  • Imports product data to Google Merchant Centre, but gives you full control over your ad setup & spend
  • Maximize your campaign performance, and minimize your costs by improving product data quality with our extensive list of supported fields allowing you to provide the richest possible data to Google
  • Improve your product quality scores by mapping existing product data onto Google’s required fields from your site’s taxonomies, attributes or product fields
  • Capture additional data recommended by Google not normally held in WooCommerce using the plugin’s additional data entry fields
  • Lower your data entry burden with store-wide defaults, category-level data entry, or product-specific information against products or even individual variations if required
  • Add rich data more easily with full support for WooCommerce’s importer and REST API for bulk importing data
  • On-demand feed shows the latest information for your products, maximising product approvals
  • Integrates with a wide range of common WooCommerce extensions
  • Extensive documentation covering setup and customisation and
  • Rich set of WordPress filters and actions allowing flexible customisation if necessary
  • Get your products found more easily with support for Google’s local product feeds, and review feeds
  • Keep control over your product listings with category-specific feeds and individual product submission opt-out

Once your products have imported into Google Merchant Centre they’ll be available to your linked Google Adwords account, giving you the flexibility to set up product ads as you want. Using the full power of Google Adwords – you’re in full control of your ad setup and budgets.

Product data fields

The extension supports 50+ feed attributes including all mandatory fields. Simple fields such as link, title, image_link etc are all populated automatically for you. Other fields provide a simple one-click mapping to allow you to map across your product fields onto the feed. You can provide store-level, or category level defaults and the feed will automatically pick the right values to include.

Where you don’t have data, the plugin provides custom fields on your products to allow you to enter richer product data. These fields are all available to the standard WooCommerce CSV import tool, and exposed via the WooCommerce REST API.

Fields currently supported include:

  • Core fields: availability, brand, color, condition, description (main product short/long, variant description or both), google product category, GTIN, ID, image links (including featured images, product gallery images, embedded content images, and support for custom images), link, MPN, price, product type, sale price (including effective date), shipping label, size, size system, size type, title (including ability to provide custom titles), short title
  • Rich data fields: adult content flag, age group, consumer datasheet, consumer notice, energy efficiency class (including min/max), energy label, gender, lifestyle image, material, pattern, product detail, product highlights, tax category, transit time label
  • Advanced fields: adwords grouping filter, adwords label, availability date, bundle flag, cost of goods sold, custom labels, disclosure date, expiration date, identifier exists flag, included/excluded destination, instalments, minimum/maximum handling time, multipack, pause flag, promotion ID, ships from country, unit pricing measure & base measure
  • Shopping actions-specific fields: google funded promotion eligibility, product fee, purchase quantity limit, return address label, return policy label, sell on google quantity, shopping ads excluded country,
  • Local-inventory-specific fields: pickup method, pickup SLA

Product review feeds

In addition to the standard product feed, the extension provides a Google Product Review feed which integrates with WooCommerce’s built-in review system to provide a feed of product reviews that Google can cross-link to your products to display more compelling product ads including product ratings.

These ratings can show star ratings on Shopping ads and, in some instances, on product listings on Google. These ratings can help shoppers with their purchase decisions, driving more qualified shoppers to your product pages.

The extension provides full feeds, and incremental weekly, and daily feeds. Review data is automatically linked with your product feed data to allow Google to match reviews to products, and you have the ability to exclude reviews from the feed if required to meet Google’s policies.

Integrated with other WooCommerce extensions

The extension includes automatic integration with a wide range of WooCommerce extensions, including:

  • Product Bundles
  • Composite Products
  • Brands
  • Product Brands for WooCommerce
  • Cost of Goods
  • Multi-Currency
  • Min/Max Quantities
  • Product CSV Import Suite
  • and more….

Feeds

The extension provides a number of feeds to help you integrate, including:

  • Google Product feed – integrate your products to Google Merchant Centre so you can use them in surfaces across Google, and product ad campaigns
  • Google Local inventory feed – set up local surfaces, and local inventory ads
  • Google Product Reviews feed – send product review / ratings data to Google to enhance your product ad campaigns
  • Google Promotions feed – automatically send supported promotion data & pricing to Google
  • Bing product feed – integrate your products to Bing’s Merchant Centre so you can use them in product ad campaigns

Avaliações de clientes

Classificação média 4.4
70 avaliações
5 estrelas, 75% de avaliações
4 estrelas, 6% de avaliações
3 estrelas, 7% de avaliações
2 estrelas, 6% de avaliações
1 estrela, 6% de avaliações
70 avaliações
  • jrewing0000
    Classificado com 5 de 5
    Funcionalidade
    Feb 17, 2025
    Funcionalidade
    Works well, have all the features you really need, fast support.
  • scalemodelshop
    Classificado com 5 de 5
    Suporte
    Jan 10, 2025
    Suporte
    Fantastic support, helped with all the settings I needed changing
  • michael.demi
    Classificado com 5 de 5
    Suporte
    Oct 1, 2024
    Suporte
    Ademti's support is top notch, that goes above and beyond to help their customers launch their stores. Thank you!
  • ztijl
    Classificado com 5 de 5
    Suporte
    Sep 10, 2024
    Suporte
    Support is great; swift reply and very helpful in setting up google shopping.
  • ravikantc407945c79
    Classificado com 5 de 5
    Suporte
    Sep 3, 2024
    Suporte
    I like the support, they offered to resolve syncing product issue with the google merchant center.
  • tim.burne
    Classificado com 5 de 5
    Facilidade de uso
    Aug 6, 2024
    Facilidade de uso
    really easy to set up and super fast customer support
  • allmyhoney
    Classificado com 5 de 5
    May 10, 2024
    Responsive support, I would recommend this plugin
    I had a small issue with the xml update to the Merchant Store itself and the support was super fast and responsive and most importantly actually helpful. Appreciate this plugin.
  • paul.nonnis
    Classificado com 3 de 5
    Apr 25, 2024
    Satified Google Merchant Feed User
    This is a brilliant script. It saves a Google Merchant user like myself so much time and hassles. It took me months to identify all the required attributes, to manually map all the fields and to finally submit a correct feed that would get my 300+ products approved and which I had to do on a monthly basis. It took me a while to get used to the plug-in but once I configured correctly it automatically uploads a correct and Google-approved feed each and every day. Well done!
  • newacunitcom397fdf07f8
    Classificado com 5 de 5
    Apr 12, 2024
    Outstanding Support
    Noticed a trending issue on Merchant Center due to our feed. Reached out to support and got it resolved shockingly fast. Typically email support is "why bother" and these folks demonstrate how it can work effectively. Opened the ticket, received "please send us more...", sent those back and literally had a work around in a few hours. Stunning, simply stunning in the best way possible!
  • mmayleben
    Classificado com 5 de 5
    Apr 12, 2024
    Great Product & Support
    We've relied on this plugin for quite some time. We've only had 1 issue and it was resolved immediately! Very happy customer.

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