Your product is one of a kind, and your Global Trade Item Number® (GTIN) from GS1 US® is, too. It’s a unique number that identifies your product and powers the authentic UPC barcode you need to be accepted by retailers and marketplaces around the world.
When you get your GTIN from GS1 US you can be sure your product will appear in online searches, your barcode will scan at checkout, and both will help you look legitimate to retailers and buyers.
Plus, GS1-sourced GTINs can help enhance ad performance and increase product visibility on search engines like Google and major ecommerce marketplaces. For example, Google Merchant Center Help specifies: “A GTIN helps us make your ad or unpaid listing easier for your customers to find. Products submitted without any unique product identifiers are difficult to classify and may not be eligible for all Shopping programs or features.” The guidance goes on to also instruct: “Only provide a GTIN if you are sure it is correct…Products with missing or incorrect GTIN attributes may have limited visibility.”
When you’re ready to sell your products, GS1 US has got your number.
For more than 50 years, GS1 US has been a trusted source of GTINs and company prefixes, with millions of businesses relying on these product identifiers to help them get retail-ready, whether it’s launching first sales or expanding on a large scale, and all the milestones in between.
A GS1 US-issued GTIN is unique to your product and your company. GTINs that you license from GS1 can be verified in the GS1 database so retailers can be sure you are the brand owner and no one else can claim your product.
Here are some simple steps to help you get GTINs for your products and start creating UPC barcodes.
