Brand and logo guidelines
Please follow these guidelines to deliver on-brand designs and keep the integrity of our brand.
Download all Woo brand assets
When in doubt about your use of any WooCommerce brand elements, please contact us at trademarks@automattic.com for clarification.
Our brands
Woo
The standalone Woo logo is our official top-level brand. It should be used in all customer-facing marketing materials from Woo and its partners.
WooCommerce
The WooCommerce logo represents our core product: the powerful, open source ecommerce plugin for WordPress. It should be used when referring to the core plugin.
WooPayments
The WooPayments logo represents our integrated payment solution. It should be used when referring to this product.
Colors
Primary palette
Our primary palette is at the core of Woo’s brand identity and sets us apart in the ecommerce space. We use it for static or one-off brand-focused executions (such as business systems, app icons, and press materials).
Woo Purple 50
RGB: 127, 84, 179
HEX: #7F54B3
CMYK: 37, 57, 0, 22
PMS: 2665 C
Black
RGB: 0, 0, 0
HEX: #000000
CMYK: 0, 0, 0, 100
PMS: Black C
White
RGB: 255, 255, 255
HEX: #FFFFFF
CMYK: 0, 0, 0, 0
Typography
Proxima Nova
Our brand font is Proxima Nova. It combines legibility with modernity to help bring our message of open ecommerce to life.
Woo is an Automattic company
Are you looking for another Automattic product logo or images? See all of the Automattic brand materials.
Download all Woo brand assets
When in doubt about your use of any WooCommerce brand elements, please contact us at trademarks@automattic.com for clarification.