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Maximize your store’s potential with Roles & Rules B2B for WooCommerce. Built for stores that serve both B2B and B2C, it uses your regular prices as the source of truth, then applies precise role-based rules—so you tailor the experience without complex setups.
Key Benefits:
What You Get: A focused, user-friendly pricing engine that keeps discounts accurate (no double-counting) and plays nicely with your existing WooCommerce extensions—update a regular price once, and role prices follow.
Why choose this over a wholesale suite?
You already use Woo + your favorite extensions. You don’t need a 100-feature add-on—just accurate role pricing that starts from your regular prices, applies category/product rules with inheritance, and switches in cart-aware quantity breaks without stacking. That’s what Roles & Rules B2B does—fast, compatible, no bloat.
Start here to activate buyer roles (e.g., VIP, Wholesale, Distributor). The plugin uses your regular prices as the baseline, then applies role-level rules across the catalog.
Set storewide adjustments per role (percent, fixed, or markup).
Schedule start/end dates for timed promotions.
(Optional) Add auto-applied coupons for a smoother checkout.
Use product/category tabs later for exceptions and fine-tuning.
Customize pricing at the category level—parent rules automatically apply to sub-categories unless overridden. Create role-scoped discounts and cart-aware quantity deals (e.g., “Buy 3+, get 40%”) that replace—never stack. Use bulk actions to edit multiple categories/roles at once, schedule start/end dates, and hide or restrict categories for specific roles or guests.
Fine-tune pricing where it matters. From the regular price baseline, apply per-role adjustments to a product or any variant—percent, fixed, or set price—and add qty thresholds (“Buy 3+, get 20%”) that swap in automatically. Use search to build rule lists fast, and hide specific products or variations for certain roles. Works with variable products and WooCommerce Subscriptions.
With the Roles tab, you can quickly create and manage roles for both B2B and B2C customers. Set VAT exemptions, bulk-assign roles, and customize permissions to align with your business needs. Easily edit, delete, or expand role capabilities as needed.
Attach standard WooCommerce coupons to specific roles for custom discounts, free shipping, or special offers. Set storewide sales by role, with options for start and end dates, and display sale badges for an engaging customer experience. Offer different sales for different roles as needed.
Create orders directly in WooCommerce admin with role-based pricing. When placing orders by phone or email, the customer’s role is automatically applied, ensuring accurate pricing. Use the “Recalculate Prices” button to update prices according to the customer’s role.
Create a customized registration form on the “My Account” page with configurable fields. Control access by preventing auto-login for security, and easily customize or translate field labels. Display essential customer information on profiles for streamlined management.
Show prices exactly how each role expects to see them. In this example, the role sees net prices (ex. VAT), a percent savings badge, and a dynamic quantity deal (“Buy 3+, get 25%”). The yellow highlight and label style are fully configurable in Roles & Rules settings.
Here is an example on how a variable product can look with dynamic pricing.
Display prices in net (ex. VAT) format based on role and apply tax exemptions if needed. Cart and checkout can execute orders tax-free, ideal for international B2B customers.
Easily hide prices and « Add to Cart » functionality for non-logged-in users, creating a product catalog experience. Activate Private Store mode in the settings for a secure, members-only browsing experience.
Roles & Rules B2B integrates seamlessly with core WooCommerce products, including:
Ensure consistent pricing and seamless compatibility with popular WooCommerce plugins to optimize your store’s B2B and B2C capabilities.
Enhance your WooCommerce store with Roles & Rules B2B, and create dynamic, role-based pricing strategies that put customers first while simplifying store management.
No. Roles & Rules B2B uses your regular prices as the source of truth, then applies role, product, and category rules on top. Change a regular price once—every role price stays in sync.
They’re cart-aware and replace—never stack. When a shopper hits the threshold (e.g., “Buy 3+, get 20%”), the qty rule automatically swaps in for that role/category/product, preventing double-discounting.
Yes. Parent rules automatically apply to child categories unless you override them. That makes broad policies easy (e.g., Clothing −10%) while still letting you set a different rule for T-Shirts (e.g., −15% or 25% at 3+).
Yes. It works with variations and WooCommerce Subscriptions, and is designed to be lightweight and compatible with common extensions (e.g., currency switchers, bundles). You get focused pricing logic without the bloat.
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