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Affiliate and Referral Program for WooCommerce lets you run a full-featured affiliate marketing and customer referral program directly from your WooCommerce store.
Create your own network of affiliates, reward existing customers for referrals, configure MLM structures, and automate commissions – all from a single, flexible WooCommerce affiliate plugin.

Turn your existing customers into promoters with the integrated Customer Referral Program. Run customer referrals alongside your affiliate program to maximize reach and repeat sales.
This feature transforms happy customers into an always-on marketing channel, powered by word-of-mouth and rewards.
| Feature / Capability | Affiliate and Referral Program for WooCommerce | Typical WooCommerce affiliate plugins |
|---|---|---|
| Affiliate + customer referral in one plugin | ✅ Yes – run affiliate campaigns and customer referral (“Refer & Earn”) together. | ❌ Often affiliate-only or basic referral support. |
| Built-in MLM (multi-level marketing) | ✅ Yes – supports multiple MLM plan types and level-based commissions. | ❌ Rarely included or requires separate add-ons. |
| Level-wise commissions, ranks & bonuses | ✅ Yes – create levels, ranks, signup and performance bonuses. | ⚠️ Usually limited to simple percentage commissions. |
| Wallet, coupons and multiple payout methods | ✅ Yes – affiliate wallet, coupon conversion, PayPal, Stripe, Paystack & bank transfer. | ⚠️ Often PayPal-only, no wallet or coupon conversion. |
| Advanced tools & reporting | ✅ Yes – dashboards, HTML banners, QR codes, social sharing, CSV export. | ⚠️ Basic reporting and simple link sharing only. |
Affiliates are automatically upgraded when they complete the criteria.
If your business model relies on hierarchies, the built-in MLM module lets you reward entire chains when a purchase happens.
Whenever a purchase happens in the downline, each eligible level receives a commission according to your configuration.
Commission settings are fully configurable so you can fit your margins and campaign strategies.

From the dashboard, store owners can quickly see:

Affiliates get their own clean dashboard where they can view:



Whether you sell physical products, digital downloads, memberships, or services,
Affiliate and Referral Program for WooCommerce adapts to your business model.
Use it for:
If you want to bring predictable traffic and sales without scaling ad spend, a well-run affiliate and referral program is one of the most effective ways to do it.
The plugin is fully translated and ready to use in:
Additionally, a POT language file is included, allowing you to translate the plugin into any language using tools like Loco Translate or PoEdit.
Install the extension, configure a few basic rules, invite your first affiliates and customers to refer, and start tracking results.
From MLM and rank-based rewards to customer referrals and wallet-based payouts, you get everything you need to build a long-term, performance-driven marketing channel –
all powered by your WooCommerce store.
Yes. Affiliate and Referral Program for WooCommerce lets you run a traditional affiliate program and a customer referral program in parallel. You can reward formal affiliates with commissions and regular customers with referral discounts or store credits.
Yes. You can enable MLM and choose from multiple MLM plan types (such as binary, forced matrix, unlimited, or unilevel). The plugin lets you define how many levels deep to pay commissions and what percentage or amount each level should earn.
Absolutely. You can configure global, affiliate wise, category-level, and product-level commission rules. You can also mix fixed and percentage-based commissions and prioritize rules so that the most specific rule wins.
Once a customer is referred by an affiliate, you can choose to treat them as “linked” to that affiliate. Any future eligible orders from that customer will generate a commission for the affiliate, even if cookies expire or the customer uses a different device.
You can record and manage payouts via PayPal, Stripe, Paystack, or direct bank transfers. In addition, you can allow affiliates to convert their earnings into store coupons and spend them directly in your WooCommerce store.
Yes. Affiliates have their own dashboard where they can see referrals, commissions, pending and approved payouts, coupon-based earnings, and any performance or rank bonuses you’ve enabled.
Yes. The interface is designed to be WooCommerce-native and easy to understand. Most configuration is handled via settings screens, dropdowns, and toggles, without advanced coding.
Yes. The referrals management screen lets you review each referral, approve or reject it, provide a rejection reason, and even add manual referrals for offline or missed conversions.
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