Cancellation Survey and Offers for WooCommerce Subscriptions

• Customizable Feedback Forms ― Create surveys to find out reasons why your customers want to stop their subscriptions.
• Automated Discount Offers ― Display discount offers if certain survey answers are chosen.
• Apply Coupon Code ― Link a specific coupon code that will automatically apply to the user’s subscription when they accept the offer.
• Skip Next Renewal Offer― Allow users to postpone their next renewal by one subscription period instead of canceling.
• Segmented Surveys and Offers ― Different surveys and offers are available for various types of products and categories as well as user roles or accounts.
• Subscription Duration Limits ― Limit on whom discounts are offered based on how long the subscription has been active.
• Retention offers limits ― Control how many times a discount can be used by a customer to prevent overuse.
• Trial Period Limitations ― Restrict retention offers for users still on their free trial, ensuring that only paying subscribers receive discount or renewal skip options.
• Detailed Analytics ― Track each cancellation attempt, cancellation reasons, and discount offer performance in the survey dashboard to continually improve your approach.

Subscriptions can be canceled for many reasons. By learning these reasons through surveys and responding with appropriate offers, you can turn a potential cancellation into a continued subscription.

Cancellation Survey and Offers for WooCommerce Subscriptions helps you keep more subscribers by addressing their concerns when they decide to cancel. With this plugin, you can gather insights on why users consider canceling and respond with options to stay, like discounts or the choice to skip their next renewal period.

The plugin works with WooCommerce’s recurring coupon codes to offer discounts when someone tries to cancel their subscription. It includes all the features of recurring coupon codes, such as fixed amount off, percentage off, or discounts for a set number of renewals. Now, beyond discount offers, it also allows subscribers the option to skip their next renewal, providing an alternative retention strategy.

Additionally, since the discount system is based on regular WooCommerce coupons, you can enhance your discount strategies by integrating with other plugins that enhance coupon codes. This combination gives you greater control over your discount offers, making it easier to tailor them to specific subscription scenarios.

How to Use:

1. Create cancellation surveys ― Design and deploy surveys to understand why customers might cancel their subscriptions. These surveys can be tailored to specific subscriber segments and product types, allowing you to gather precise feedback.

2. Add retention offers to cancellation surveys ― Attach discount offers or the option to skip the next renewal, triggered based on survey responses. This flexibility helps address customer concerns and encourages retention.This allows you to immediately address customer concerns with enticing offers, aiming to convert potential cancellations into retained subscriptions.

3. Set limits to users, subscriptions, and products ― Set restrictions to control who can receive retention offers and under what conditions. Set parameters based on user roles, subscription duration, and products or categories.
4. Track retention success in the dashboard ― Go to Survey Answers, where you can view all cancellation attempts along with the selected reasons, the coupon codes offered, and their success status. On the Survey&Offer page you can find Retention Rate and Top Survey Answers.

By offering skipping next renewal or discounts, and collecting feedback during the cancellation process, the Cancellation Survey and Offers for WooCommerce Subscriptions plugin helps you address subscriber concerns effectively, encouraging them to reconsider their decision to cancel.

Why Use the Plugin:

Boost Retention Rates
The primary goal of this plugin is to reduce churn by addressing subscriber concerns in real time. For instance, if a significant number of subscribers are canceling because they find your product too expensive, offering them a targeted discount can encourage them to stay. This not only retains the customer but also increases their lifetime value.

Gain Valuable Insights
By understanding the reasons behind cancellations, you can make informed decisions to improve your products and services. For example, if many subscribers indicate that they found a better alternative, it might be time to innovate or enhance your product features.

Retention Offers for Different Segments
Use the plugin’s ability to create segmented surveys and offers to cater to different subscriber types. For instance, you can create a survey for premium subscribers with high-value products and offer substantial discounts to retain these valuable customers. Alternatively, for regular subscribers, a smaller discount might suffice to keep them engaged.

Use Cases:

Offer Discount When a Specific Reason Is Selected

When customers try to cancel, the plugin shows a survey to gather their reasons. If the reason is cost-related, you can automatically offer a discount tailored to address their concern, such as a percentage off future renewals, increasing retention chances.

Embed Video Content in Cancellation Surveys

Add videos (or other type of media) to your survey popups to engage subscribers during the cancellation process. These videos can highlight product updates, tutorials, or new features, encouraging customers to reconsider canceling.

Leverage Detailed Surveys for Customer Insights

Gain deeper insights into why customers are canceling by creating a comprehensive list of cancellation reasons. The plugin enables you to add multiple, detailed reasons and even request additional comments from the subscriber. This data can reveal patterns and guide product improvements.

Use Survey Analytics for Data-Driven Improvements

Analyze survey data to track retention rates, identify top cancellation reasons, and assess the effectiveness of retention offers. These insights help refine your product and make decisions on your discount offers.

In summary, the Cancellation Survey and Offers for WooCommerce Subscriptions plugin is a powerful tool to help you understand why subscribers are leaving and provide targeted incentives to retain them. By leveraging this plugin, you can reduce churn, increase customer satisfaction, and ultimately grow your subscription business.