Report

2026 commerce insights

Our latest report, created in partnership with Klaviyo, dives into the 5 key shifts shaping ecommerce in 2026, from trust-first journeys to loyalty that’s earned with every touchpoint.

A book cover with the title of Commerce Insights Report

See what today’s consumers really want

Shoppers today expect more than convenience: they want connection, control, and credibility. This report unpacks how brands can meet those expectations with actionable insights backed by data from over 6,000 consumers across the US, UK, Canada, and Australia.

Whether you’re a growing brand or an established retailer, this report will help you:

Understand what drives consumers’ purchase decisions.
Build trust across fragmented shopping journeys.
Personalize without overstepping.
Turn post-purchase moments into long-term loyalty.

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Here’s a sneak peek

33%

of consumers rank free shipping as their #1 purchase driver

55%

of Gen Z use TikTok for product discovery

60%

unsubscribe due to too many messages

Why download the report?

Discover the top 5 consumer shifts shaping ecommerce in 2026, from free shipping as the number-one purchase driver to loyalty that’s earned through relevance and trust.
Learn how intentional shoppers are navigating fragmented journeys and what brands must do to meet rising expectations.
Whether you’re a DTC brand or a retail powerhouse, this report helps you build value-first, trust-rich experiences that convert.

Download now

“With discovery often happening on TikTok or Instagram and purchases on Amazon or brand sites, brands must invest in both ends of the funnel: platform-specific storytelling for discovery, and trust-rich ecommerce experiences for conversion.”

— Woo + Klaviyo Commerce Insights Report