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Roles & Rules B2B for WooCommerce helps you create flexible role-based pricing using your existing WooCommerce prices as the foundation. Perfect for wholesale stores, distributors, VIP pricing, and B2B + B2C shops.
No pricing duplication. No stacking conflicts. Just clean, predictable role-based pricing.
Unlike large wholesale suites, Roles & Rules B2B focuses on accurate pricing, flexibility, and performance.
Update your WooCommerce price once — role pricing follows automatically.
Roles & Rules B2B is designed for stores serving both business and retail customers.
Start by defining roles like VIP, Wholesale, or Distributor.
Customize pricing at the category level.
Fine-tune pricing for individual products.
With the Roles tab, you can quickly create and manage roles for both B2B and B2C customers. Set VAT exemptions, bulk-assign roles, and customize permissions to align with your business needs. Easily edit, delete, or expand role capabilities as needed.
Add a dedicated Benefits page in My Account so customers can understand their role-based pricing and available discounts.
Customers can view:
This reduces confusion and improves the B2B customer experience.
Create orders directly in WooCommerce admin with role-based pricing. When placing orders by phone or email, the customer’s role is automatically applied, ensuring accurate pricing. Use the “Recalculate Prices” button to update prices according to the customer’s role.
Create a customized registration form on the My Account page with configurable fields. Control access by preventing auto-login for security, and customize or translate field labels. Display essential customer information on profiles for streamlined management.
Screenshot: Net prices with percent savings and a “Buy 3+, get 25%” label.
Show prices exactly how each role expects to see them. In this example, the role sees net prices excluding VAT, a percent savings badge, and a dynamic quantity deal. The highlight and label style are fully configurable in Roles & Rules settings.
Here is an example of how a variable product can look with dynamic pricing.
Display prices excluding VAT for selected roles.
Perfect for:
Create a members-only catalog.
Works with:
Roles & Rules B2B gives you powerful B2B pricing without complexity.
No. Roles & Rules B2B uses your regular prices as the source of truth, then applies role, product, and category rules on top. Change a regular price once—every role price stays in sync.
They’re cart-aware and replace—never stack. When a shopper hits the threshold (e.g., “Buy 3+, get 20%”), the qty rule automatically swaps in for that role/category/product, preventing double-discounting.
Yes. Parent rules automatically apply to child categories unless you override them. That makes broad policies easy (e.g., Clothing −10%) while still letting you set a different rule for T-Shirts (e.g., −15% or 25% at 3+).
Yes. It works with variations and WooCommerce Subscriptions, and is designed to be lightweight and compatible with common extensions (e.g., currency switchers, bundles). You get focused pricing logic without the bloat.
Thank you so much for your feedback, always happy to assist.
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