Mobile App Refresh Campaign [Banner] 2024 migrating back to

Written by Kevin Bates on April 5, 2024 News.

Next week, on the morning of April 9, 2024, Woo will revert our domain name back to

Moving to created challenges for our users to find WooCommerce in Google searches, which were made worse following Google’s March update. To address those challenges, we assembled a group of SEO experts and consultants to evaluate the best way to build on the strength of the WooCommerce brand. We collectively believe that reverting back to will deliver the best outcomes for WooCommerce and the wider Woo community.

The decision wasn’t taken lightly, but ultimately, we believe this change is in the best interest of building on WooCommerce’s recognition across the wider Woo ecosystem.

What do I need to do to prepare for the change?

As with our previous domain name change in October 2023, we’re asking you to update any URL references to back to in your marketing materials, documentation, or code following the migration on April 9, 2024.

What about branding or visual identity changes?

No updates to icons or branding identity are needed to support this change. The original domain change was just one part of our overall evolution to Woo as our core brand, and the updated brand remains the same.

We know this domain name change may require time and effort for some of our partners. We appreciate your cooperation as we focus on regaining our normal traffic levels and reaching an even wider merchant audience over the coming months.

13 Responses

  1. Hashim Warren
    April 8, 2024 at 12:17 am #

    Much respect to everyone who made the original decision and change, and to the team who has to reverse that decision

    • Kevin Bates
      April 8, 2024 at 4:36 pm #

      Thanks, Hashim!

  2. Quinton Hamp
    April 8, 2024 at 6:21 am #

    From an SEO perspective, this is very fascinating..

    One of the things that is intriguing is that the images were never redirected over to the new site. Right now is live.

    I hope that your team can close these gaps and get this traffic back!

    • Kevin Bates
      April 8, 2024 at 4:34 pm #

      Hey Quinton!

      Good eye! What you found is part of the migration back to 🙂

      You may briefly see some things in flux, but once we’ve completed the migration all roads will end with, as they should.

      I hope that your team can close these gaps and get this traffic back!

      Thank you!

  3. dividarshan
    April 8, 2024 at 12:31 pm #

    It’s funny how Today it self I find out that “WooCommerce” in now rebranded as a “WOO” and now I seeing tomorrow it is goes back to the 🙂

  4. Marius
    April 9, 2024 at 7:42 pm #

    Woo was such a cool name, much cooler than WooCommerce. I never liked WooCommerce. Hard to write, long, ugly. Bad move, either way you put it. After that many years in business and you make such noob mistakes 🤦‍♂️

    • Human Adjacent
      April 11, 2024 at 1:08 am #

      Yeah, what a bunch of noobs. We should switch to WooCommarius. Such a cool name, much cooler than WooCommerce.

  5. Sri Hidayat Sukanta
    April 9, 2024 at 8:02 pm #

    Good decision and glad to see that….WooCommerce will always sound great, it about the “commerce” name that fuel million of business out there…

    • Pat
      April 12, 2024 at 1:56 pm #

      Right ! WooCommerce is a great name, everyone can understand what it is all about.
      Woo is too short, it could be anything.
      Actually too short brand name could be a serious problem in the end.

  6. Giacomo Secchi
    April 9, 2024 at 8:15 pm #

    A simple redirect from to didn’t solved the problem? It’s something more complex?

  7. Do I
    April 9, 2024 at 8:53 pm #

    Some confusing possible search and replaces happening/happened: opening paragraph suggests you are changing to instead of to … “Next week, on the morning of April 9, 2024, Woo will revert our domain name back to “

  8. Nijel M.
    April 10, 2024 at 2:04 pm #

    I never understood why you had to change the name.

    Did your marketing team honestly believe that the average Joe will start searching Google for “woo checkout fields plugin” for example instead of “woocommerce checkout fields plugin”?

    By the way you still have a few mentions of “Woo” in the homepage. Such as “How can Woo help you?” and “Develop on Woo”, “Start growing your business with Woo” etc.

    I assume these will also be switched back to the name we all grew to love.

    Welcome back, WooCommerce!

  9. Tarhib
    April 24, 2024 at 10:34 am #

    “Back to” from WooCommerce offers a seamless return experience, ensuring users can navigate effortlessly. It’s a testament to WooCommerce’s commitment to user-centric design. Welcome back!