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WooCommerce Analytics

WooCommerce Analytics has advanced order attribution reporting that provides powerful insights into each order’s last-touch data, whether you’re just launching or have thousands of products in your catalog.

Additional metrics

I think that, a part from order attribution, there are other useful metrics that every merchant should be able to see.
I think they’re quite easy to implement as the Jetpack backend is already there.

Here are what I are the most useful for my use case:
– store sessions (inside the analytics and not as a link to jetpack which has a different interface).
– ATCs
– ATC rate (ATC/sessions*100)
– reached checkout
– Conversion rate (orders/sessions*100)
– returning customer rate

nice to have
– real time sessions
– orders by country

Surprisingly, conversion rate is implemented in the Woo mobile app but not on the site

Author

responsiveflow

Current Status

Open

Last updated: June 26, 2025

3 comments

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  1. benoitfouc says:

    Totaly agree :
    -Comparative data for new vs. returning customers.
    -Demographic data (country, language, age, gender, etc.)
    -Visitors / sessions / page views

  2. Ahmad Barakat says:

    (y) Orders by country and dates/month

  3. autorinkummerowinfo says:

    My vote especially for order by country