To transform lives and economies by empowering everyone to build and control their own business without compromise.
We believe everyone should be free to chart their own path and that everyone has a right to the tools required to do so.
Who is WooCommerce?
WooCommerce is a free, open-source commerce platform built on WordPress. We empower anyone, anywhere, to sell anything with truly unlimited extensibility, flexibility, and control over how they build and evolve their business.
Download all WooCommerce brand assets
Voice and tone
The way we speak to our audience is as much a part of our brand as our product and design. The way we write tells people what to expect from us. Being intentional about our voice and tone helps us put our best, most authentic foot forward at all times and creates a consistent brand experience everywhere we show up.
Our voice is inspiring, relatable, confident, and supportive.
We empower people to transform their businesses and lives. They are taking charge of their destiny, and our platform represents endless possibilities. We want them to feel ready to take on the world and supported in their adventure.
• Active voice — “Jay coded our latest release” vs “The latest release was coded by Jay.”
• Plain English — No slang, jargon, or chat-speak (LOL, IDK, AFAIK).
• Positive phrasing — “Remember your notes.” vs “Don’t forget your notes.”
Our tone is:
Woo’s tone is conversational – we’re not cold and corporate. We consider who we’re writing for, where content is posted, and what the ultimate goal or message is. We speak in terms that our audiences understand and can scale up or down in technical jargon as appropriate.
We’re proud of our product without being arrogant. While Woo has personality and a sense of humor, we never get too casual, and we’re not jokey.
Logo best practices
WooCommerce Purple 50
RGB: 127, 84, 179
WooCommerce Purple 80
RGB: 60, 40, 97
Black and White
RGB: 255, 255, 255
WooCommerce is an Automattic company
Are you are looking for another Automattic product logo or images? See all of the Automattic brand materials.
The most customizable ecommerce platform for building your online business.