WooCommerce pricing puts you in control

WooCommerce is the free, open-source ecommerce platform for WordPress. Build a custom online store and only pay for the added features you use — no platform fees, no revenue share.

Estimate your costs

How WooCommerce pricing works

WooCommerce is free to download and use, and you choose where to invest your budget from there. Get everything you need and nothing you don’t, with total transparency and no tiers or surprise fees.

revenue share

Core platform: WooCommerce

Free, with no monthly subscription.

Payments: Pick your processor

No extra costs, just your solution’s processing fees.

Hosting: Choose your provider

$25 – $350/month for most stores, but scales with traffic and performance needs.

Extensions: Add à la carte

$29 – $299/year per extension to enhance your store.

Compare the costs

WooCommerce’s flexible and transparent model translates into long-term savings for your business. Scroll right to compare pricing across platforms.


		Shopify Plus	Shopify Advanced	Adobe Commerce (Magento)	Salesforce Commerce Cloud	Wix Enterprise	BigCommerce Enterprise
Monthly platform and hosting fees	$0 platform fee Choose the host that makes sense for your business	$2,300+/month	$399/month	$22k–$125k+/year	1-3% of GMV	~$500–2,000+/month	~$1,000–5,000+/month
Card payment processing	~2.50-2.90% + 30¢ per transaction with WooPayments	2.4% + $0.30 per transaction	2.5% + $0.30 per transaction	~2.9% + $0.30 per transaction	~2.9% + $0.30 per transaction	~2.9% + $0.30 per transaction	~2.35% + $0.49 per transaction
Additional fee for using third-party payment solution	None	0.2% per transaction	0.6% per transaction	None	None	None	None
Revenue share	None	0.25% on monthly sales over $800k	None	None	1-3% of GMV	None	None
Subscription processing fees	None with WooCommerce Subscriptions	~1–3% depending on app	~1–3% depending on app	Varies based on app; annual fees can exceed $1,000	Varies based on app; annual fees can reach $2,000-10,000	None	0–2% plus up to $500/month, depending on app
Fee for localized selling in global markets	$0, can sell in unlimited markets	$59/month per market after first 50 markets	$59/month per market after first 3 markets	$0	$59/month per market after first 50 markets	$0, but requires development	$0
Product variant limits	Unlimited	Max 100 variants and 3 options per product	Max 100 variants and 3 options per product	Unlimited	Unlimited	Max 1,000 variants per product	Maximum 600 SKUs per product

Maksimer

“WooCommerce offers unmatched control over both costs and capabilities. Unlike rigid SaaS platforms, we can tailor every part of the stack — only paying for the features the business truly needs.”

Nils-Fredrik Winther-Kaland, CEO

Grow your business, not your costs

WooCommerce doesn’t believe in taxing your growth. There’s no revenue share, and we don’t lock features away behind higher-priced plan tiers. The free core platform includes:

Unlimited products, orders, and APIs.

Costs tied to infrastructure, not sales volume.

Customizations that stay yours.

A product photo of a t-shirt with a UI menu that has menu items with icons for Products, Analytics, Marketing, and Plugins

Offer any payments without penalties

WooCommerce lets you choose and change your payments solutions without fees, restrictions, or forced bundles.

Use any gateway or BNPL provider without penalty.

Run multiple gateways to maximize conversion.

Negotiate processor rates directly as volume grows.

Customize your checkout without forced upgrades.

Get started

See real WooCommerce pricing breakdowns

Ecommerce costs aren’t one-size-fits-all. Check out these sample merchant total cost of ownership (TCO) summaries from our agency partner StuntCoders. Read more about WooCommerce TCO from StuntCoders.

Boutique luxury goods brand, Europe, $2M annual revenue

A luxury regional ecommerce store with a highly customized front end, configurable product logic (e.g., engraving), and premium UX focused on detail and mobile experience.

Cost category	First year cost	Ongoing annual cost
Initial development	$70,000	$0
Yearly functional additions/maintenance	$15,000	$35,000
Third-party services (Algolia, Mailchimp, GDPR, Tripletex)	$3,000	$3,000
Server hosting	$300	$300
Premium plugins	$300	$300
Payment fees (~2.5% average, Klarna and Nexi)	~$50,000	~$50,000
Total	~$139,000	~$89,500
Total cost as a percentage of revenue	6.95%	4.48%

Regulated medical retailer, Europe, $10M annual revenue

A medical and pharmacy business with complex user flows for prescription validation, identity verification, and multi-platform communication with data protection.

Cost category	First year cost	Ongoing annual cost
Initial development	$60,000	$0
Yearly functional additions/maintenance	$0	$20,000
Third-party services (Algolia, Mailchimp, GDPR, Tripletex)	~$5,000	$15,000
Server hosting	$1,500	$1,500
Premium plugins	$300	$500
Payment fees (~2.5% average, Klarna and Nexi)	~$200,000	~$200,000
Total	~$267,000	~$237,000
Total cost as a percentage of revenue	2.67%	2.37%

Subscription coffee brand, United States, $300M annual revenue

A globally recognized subscription-based coffee and café chain with extensive user base, subscription flows, custom perks (loyalty program), and complex payment logic.

Cost category	First year cost	Ongoing annual cost
Initial development	$200,000	$0
Yearly functional additions/maintenance	$20,000	$100,000
Third-party services (Algolia, Mailchimp, GDPR, Tripletex)	$4,000	$4,000
Server hosting	$10,000	$10,000
Premium plugins	$300	$300
Payment fees (~2.5% average, Klarna and Nexi)	$5,100,000	$5,100,000
Total	$5,334,000	$5,214,000
Total cost as a percentage of revenue	1.78%	1.74%