Google Ads ROI Optimizer for WooCommerce

Overview

You spend and waste a significant amount (40%+ in some cases) of your Digital Advertising budget on existing customers. We offer a solution to turn those costs into savings for you and your customers! Our tool enables eCommerce brands to build direct relationships with their repeat customers using machine-learning generated discounts. The system identifies eligible returning customers that inflate acquisition advertising costs and persuades them to shop directly with you in exchange for discounts.

By installing the Google Ads ROI Optimizer WooCommerce plugin, you are integrating with our REST API-based SAAS platform. You’ll take advantage of the latest machine-learning technology to detect and reward loyal customers when they navigate directly to your site to shop. Plugin messaging is customizable and can be white-labeled for a frictionless experience for your customers. We use a visitor (Cookie ID) and/or user login ID identification methodology, captured by dropping a JavaScript pixel on your landing pages and transaction confirmation page, to build the most accurate user profiles. Your customers don’t need to install a plugin to unlock the savings — it works seamlessly with your shopping cart and eligible visitors/customers.The Commerce Direct SAAS platform optimizes the cost savings for you and your customers using AI/machine-learning while also allowing configurable options for how you’d like to distribute the ad cost savings.

Our tool will train your customers to shop directly on your site rather than entering through expensive, paid search channels using messaging reminders which expose the standard and direct prices for eligible repeat/existing customers. These predicted ad cost savings on your existing customers (40%+ in some cases) can provide significant financial rewards for you and incentivize your customers to continue shopping on your site directly going forward.  Sign up for a demo with us at Commerce Direct and we’ll show you you the plugin working in action or email us at: info@commerce.direct.

Features

• Take advantage of the latest machine-learning technology to detect and reward loyal customers when they navigate directly to your site to shop.
• The Extension’s messaging and design is customizable and can be white labeled for a frictionless experience for your customers.
• The Extension uses visitor (Cookie ID) and/or user login ID identification methodology, captured by dropping a JavaScript pixel on your landing pages and transaction confirmation page, to build the most accurate user profiles.
• Your customers don’t need to install anything to unlock the savings — it works seamlessly with your shopping cart and existing traffic flow with eligible visitors/customers.
• The extension optimizes the cost savings for you and your customers using AI/machine-learning while also allowing configurable options for how you’d like to distribute the ad cost savings.

Minimum installation requirements

Note that the Google Search Ads spend requirement for effective use of this plugin is $2,000 per month in order to ensure the AI/machine-learning process works properly. This volume requirement enables us to generate a statistical significant model in our system for the most accurate prediction results. There should be at least 15% repeat customers to your eCommerce site coming from your Google Ads traffic/spend to make the tool worthwhile in reducing your ad spend and materially distributing it to those repeat customers to change their behavior. This tool is designed to maximize ad cost savings for you and your repeat/existing customers. Please read the documentation steps closely to ensure a successful installation.

Steps for Install: Please follow these documentation steps here to allow for a successful installation.

**PLEASE NOTE** If tool is unavailable for installation, please add your company information to our waiting list with us here at Commerce Direct so that we can let you know when our plugin is available for you.

Here’s how it works:

Live interactive demo available here: http://18.189.195.222/

Live Demo Here: woocommerce.commercedirect.io (Add an item to cart and on cart page you will see the extension UI). You can test the functionality of the extension UI when arriving through a Google Ad by using by appending this to the url: /kwd=797803756978&gclid=EAIaIQobChMI7YGexMHv6AIViICfCh3YBAalEAAYASAAEgLCLfD_BwE

In order to demo the functionality of this extension, the extension’s UI will show a fixed hardcoded discount at the cart page when an item is added for all visitors so long as they arrive directly on the demo site here: http://18.189.195.222/. Navigate to catalog link from home page, add item to cart, and you will be able to view the App’s UI. You may test the application of that discount through checkout by providing any shipping address/billing information. Once discount is used, if you try to add another item to cart, the discount will be of a lesser amount. There are 3 discounts that can be redeemed which total to $5.

To test the functionality of the extension’s UI for a user arriving through a Google Ad, you may use the following URL with the parameters as shown which will simulate an Ad visit: http://18.189.195.222/?targetid=kwd-797803756978&gclid=EAIaIQobChMI7YGexMHv6AIViICfCh3YBAalEAAYASAAEgLCLfD_BwE
Upon entering this URL and navigating to the cart page you will see that the Direct Discount is no longer available and the standard price is only available. In order to see the plugin discount available again you will need to open an incognito browser window and add an item to cart again.

Once the extension is installed and the tool has captured the necessary data, the extension will automatically identify, analyze, and generate a portion of the predicted ad spend as a discount for eligible customers using AI/machine-learning. (Those that frequently arrive via search ads to shop on the site.) Below we illustrate the sequence and UI of the plugin the visitor will see when eligible and qualified, and they subsequently land on the cart page to make a purchase. Once all discounts are exhausted, the visitor will be asked to continue shopping directly with you for future discounts that may be available.

If the visitor is qualified but ineligible, (in other words, our system identifies the visitor as a frequent shopper entering through search ads) the plugin will expose the standard price and direct price, which cannot be redeemed on that visit, so that visitor can remember for the next time.

If the visitor is not qualified and ineligible (in other words, our system cannot identify the visitor as eligible for a discount because they already shop direct or via other channels, or cannot be accurately predicted), then the visitor will not see the plugin at all and the standard cart/checkout pricing and process will present itself.

Requirements

Minimum PHP version: 5.2

Cut your ad spend while boosting customer loyalty with ML/AI-generated discounts.