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Roles & Rules B2B for WooCommerce helps you create professional B2B pricing without complex wholesale setups. Use your existing WooCommerce prices as the foundation and apply flexible role-based rules on top. Perfect for wholesale stores, distributors, VIP pricing, and B2B + B2C shops.
No pricing duplication.
No stacking conflicts.
Just clean, predictable role-based pricing.
Why Choose Roles & Rules B2B?
Unlike large wholesale suites, Roles & Rules B2B focuses on accurate pricing, flexibility, and performance.
Update your WooCommerce price once — role pricing follows automatically.
Key Features
Built for B2B + B2C Stores
Roles & Rules B2B is designed for stores serving both business and retail customers.
Use cases include:
Start by defining roles like VIP, Wholesale, or Distributor.
Customize pricing at the category level.
Fine-tune pricing for individual products.
With the Roles tab, you can quickly create and manage roles for both B2B and B2C customers. Set VAT exemptions, bulk-assign roles, and customize permissions to align with your business needs. Easily edit, delete, or expand role capabilities as needed.
Add a dedicated Benefits page in My Account.
Customers can view:
This reduces confusion and improves the B2B experience.
Create orders directly in WooCommerce admin with role-based pricing. When placing orders by phone or email, the customer’s role is automatically applied, ensuring accurate pricing. Use the “Recalculate Prices” button to update prices according to the customer’s role.
Create a customized registration form on the “My Account” page with configurable fields. Control access by preventing auto-login for security, and easily customize or translate field labels. Display essential customer information on profiles for streamlined management.
Show prices exactly how each role expects to see them. In this example, the role sees net prices (ex. VAT), a percent savings badge, and a dynamic quantity deal (“Buy 3+, get 25%”). The yellow highlight and label style are fully configurable in Roles & Rules settings.
Here is an example on how a variable product can look with dynamic pricing.
Display prices excluding VAT for selected roles.
Perfect for:
Create a members-only catalog.
Seamless WooCommerce Integration
Works with:
Why Store Owners Choose Roles & Rules B2B
Roles & Rules B2B gives you powerful B2B pricing without complexity.
No. Roles & Rules B2B uses your regular prices as the source of truth, then applies role, product, and category rules on top. Change a regular price once—every role price stays in sync.
They’re cart-aware and replace—never stack. When a shopper hits the threshold (e.g., “Buy 3+, get 20%”), the qty rule automatically swaps in for that role/category/product, preventing double-discounting.
Yes. Parent rules automatically apply to child categories unless you override them. That makes broad policies easy (e.g., Clothing −10%) while still letting you set a different rule for T-Shirts (e.g., −15% or 25% at 3+).
Yes. It works with variations and WooCommerce Subscriptions, and is designed to be lightweight and compatible with common extensions (e.g., currency switchers, bundles). You get focused pricing logic without the bloat.
Thank you so much for your feedback, always happy to assist.
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