Connect your store with Google to reach millions of engaged shoppers across the Google Network — on any budget. Google Listings & Ads makes it simple to showcase your products to shoppers across Google. Whether you’re brand new to digital advertising or a marketing expert, you can expand your reach and grow your business, for free and with ads.
Get up to $150* in ad credit to help you get started on Smart Shopping campaigns. The promotional code will be applied when you start spending and serve your first ad impression, and whatever you spend over the next 30 days, up to $150, will be added back to your account.
*Ad credit amounts vary by country and region. Eligibility criteria: The account has no other promotions applied. The account is billed to a country where Google Partners promotions are offered. The account served its first ad impression within the last 14 days. Review the static terms here.
Signup below and we’ll let you know when Google Listings & Ads launches.
The Google Merchant Center helps you sync your store and product data with Google and makes the information available for both free listings on the Shopping tab and Google Shopping Ads. That means everything about your stores and products is available to shoppers when they search on a Google property.
If you’re selling in the US, then eligible free listings can appear in search results across Google Search, Google Images, and the Google Shopping tab. If you’re selling outside the US, free listings will appear on the Shopping tab.
If you’re running a Smart Shopping campaign, your approved products can appear on Google Search, the Shopping tab, Gmail, Youtube and the Google Display Network.
Smart Shopping campaigns are Google Ads that combine Google’s machine learning with automated bidding and ad placements to maximize conversion value and strategically display your ads to people searching for products like yours, at your given budget. The best part? You only pay when people click on your ad.
Smart Shopping campaigns are pay-per-click, meaning you only pay when someone clicks on your ads. You can customize your daily budget in Google Listings & Ads but we recommend starting off with the suggested minimum budget, and you can change this budget at any time.
Yes, you can run both at the same time, and we recommend it! In the US, advertisers running free listings and ads together have seen an average of over 50% increase in clicks and over 100% increase in impressions on both free listings and ads on the Shopping tab. Your store is automatically opted into free listings automatically and can choose to run a paid Smart Shopping campaign.