Accessibility at Woo

Welcome to your central resource for accessibility information regarding WooCommerce.com, our official Marketplace, and the core WooCommerce plugin.

Below, you’ll find accessibility statements, conformance reports, best practices, and resources to help you build and maintain accessible online stores.

Reporting accessibility issues

We’re committed to making WooCommerce more accessible for everyone. If you encounter an accessibility issue, please contact support or email us at accessibility@woocommerce.com.

Our ongoing commitment to accessibility

We’re committed to building modern software in line with WordPress’s accessibility standards, making it simpler for anyone to use WooCommerce.

Accessibility standards and compliance

WooCommerce has adopted Web Content Accessibility Guidelines (WCAG) — an internationally recognized standard — as our benchmark for measuring the accessibility of our website and plugins/extensions.

WooCommerce.com accessibility

WooCommerce.com aims to fully conform with level AA of the latest version of WCAG. Currently, our website is partially conformant with level AA of WCAG 2.1, meaning some content does not yet fully conform to these accessibility standards.

Our website includes the following accessibility features:

  • Proper heading structure for easy navigation.
  • Keyboard accessibility throughout the site.
  • Alternative (alt) text for images.
  • Sufficient color contrast.
  • Readable font sizes and styles.

Our accessibility approach

Automattic ensures that WooCommerce.com is accessible to all users by:

  • Including accessibility throughout our internal policies.
  • Providing continual accessibility training for our staff.
  • Employing formal accessibility quality assurance methods.
  • Conducting external evaluations of our accessibility compliance.

Technical implementation

WooCommerce.com’s accessibility relies on the following technologies:

  • Hypertext Markup Language (HTML)
  • Accessible Rich Internet Applications Suite (WAI-ARIA)
  • Cascading Style Sheets (CSS)
  • JavaScript (JS)

Known limitations

The following areas of WooCommerce.com may include missing image alt text, incorrect link text, or non-conformant headings:

  • User comments.
  • Content hosted using third-party software.
  • Content in blog posts, pages, and products created before January 2023.

Core WooCommerce plugin accessibility

Currently, the core WooCommerce plugin partially meets WCAG 2.2 level AA standards; we’re aiming for full conformance.

In 2024, WooCommerce enlisted Equalize Digital, an expert in website accessibility, to audit all front-end components — including blocks, shortcodes, and templates. Identified issues are currently being addressed to ensure full WCAG 2.2 AA conformance. Once complete, a front-end Accessibility Conformance Report (ACR) will be available here.

While WooCommerce’s back-end admin has been developed with accessibility in mind, some issues may still exist. If you experience difficulty editing your store with assistive technology, please contact us via the methods listed above.

WooCommerce extensions accessibility

We’re continually working on extension accessibility, and acknowledge that certain areas may still require improvement. Please report any accessibility issues related to official WooCommerce extensions via the methods listed above.

While we encourage developers to follow best practices, unofficial plugins/extensions created by third parties may not meet our accessibility standards. Store owners are advised to always test third-party plugins/extensions before using them in their stores.

Creating an accessible WooCommerce store

Ensuring your WooCommerce store is accessible benefits everyone, and helps you meet legal requirements such as the European Accessibility Act (with compliance required by June 2025). We suggest consulting a lawyer to ensure your store is set up in compliance with this act.

Here are some tips to improve your store’s accessibility:

WooCommerce-specific considerations

  • Use clear product titles and descriptions.
  • Add form labels to all checkout fields.
  • Ensure error messages are clear and include suggested solutions.
  • Test your cart and checkout process using screen readers.
  • Consider keyboard-only navigation through the entire purchase flow.

Store design

  • Use a responsive, accessibility-ready WordPress theme.
  • Maintain sufficient color contrast (at least 4.5:1).
  • Ensure keyboard navigation works throughout your store.
  • Add descriptive alt text to all product images.
  • Structure content with proper heading hierarchy (H1, H2, etc.).

Accessibility testing

  • Use an automated tool (such as WAVE) for initial scans.
  • Test with keyboard-only navigation.
  • Test with screen readers such as NVDA or VoiceOver.
  • Consider an accessibility audit from a qualified professional.

The lists above are not comprehensive and do not constitute legal advice. For more detailed guidance, review accessibility best practices and our guide to web accessibility in ecommerce.

Additional resources

Need help making your WooCommerce store accessible? Find accessibility-focused developers in our Woo Agency Partners directory.

We are committed to ongoing improvements and appreciate your feedback as we work toward a more inclusive ecommerce experience. The statements and reports on this page were last updated on April 1, 2025.