Woo Newsroom

What is Woo?

Woo is the company behind the leading open-source ecommerce platform, WooCommerce, powering 4M+ stores.† Built on WordPress, WooCommerce empowers anyone, anywhere, to sell anything with truly unlimited extensibility, flexibility, and control over how they build and evolve their business.

Launched in 2011 and acquired by Automattic in 2015, Woo is a fully distributed company with employees worldwide.

† StoreLeads, September 2025

WooCommerce in numbers

4M+

live installations.†
 

StoreLeads (using WooCommerce Cart/Checkout),
State of Ecommerce

33%

of all ecommerce is powered by WooCommerce.

StoreLeads, Growth of WooCommerce

1,300+

official WooCommerce Marketplace products, and growing daily.
 

Woo Marketplace

90k+

developers, creatives, and builders
supporting WooCommerce merchants worldwide.

350+

core code contributors from
around the world.

43.4%

of the web is built on WordPress.

W3Techs, Usage statistics and market share of WordPress

†

Regarding third-party measurement: WordPress plugin rules don’t permit the automatic collection of stats and performance data (although some merchants do opt-in to share data). We use third-party measurement tools, including StoreLeads.app and W3Techs, to build an accurate estimate of WooCommerce installations, growth, and geographic distribution.

Latest Woo news

  • Estate: Your WordPress Real Estate Solution

    Estate (formerly known as Realtor; R.I.P.) – the WordPress real estate theme solution is finally here! The WooTeam (especially Jeff & Cobus) have spent months in perfecting Version 1 of Estate and we’re so excited to now hand this over to all the awesome WooFans to try it, experiment with it and obviously: build your…

  • A different type of Magazine

    Coda is our latest magazine theme, designed and coded by our own Forum Ninja, Kirstin Pauk. What sets Coda apart from the rest of our magazine themes is it’s unique single post layout, which makes use of a jQuery tab to split the article from the comments.

  • Feeling Inspired?

    We know you love business themes here at Woo, as you can see from our theme leaderboard. So closely following Apz is another business theme designed in-house by myself. Inspire continues where Optimize left off, adding a dynamic custom homepage that uses custom built jQuery in the featured area.

  • Launch your app in style

    Apz is a niche business theme for developers/designers wanting to showcase their application/product on a unique home page that highlights all of it’s features/benefits, social media surrounding it, and multimedia created to advertise it.

View more Woo news

Why people love WooCommerce

Unlimited capability

WooCommerce developers can build 100% custom products as needed. In the WooCommerce Marketplace, you’ll find hundreds of extensions and themes that personalize and extend the capabilities of WooCommerce stores.

A global, creative community

WooCommerce has a worldwide community of developers, builders, and creatives ready to help anyone build an online business that scales.

Open source roots

As a freely downloadable plugin for WordPress, WooCommerce has always been a part of the open-source community. Democratizing commerce is at our core.

Ownership over leasing

Woo users build and own their shop, end to end, with a 100% open-source platform, unlimited hosting options, and total control over their shopping experience.

Brand and logo guidelines

For logos, typography, and guidance on tone — visit our brand and logo guidelines.

Brand guidelines

Contact the Woo Press Team

Press contact

Please direct all press inquiries to:
press@woocommerce.com

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