Woo Newsroom

What is Woo?

Woo is the company behind the leading open-source ecommerce platform, WooCommerce, powering 4M+ stores.† Built on WordPress, WooCommerce empowers anyone, anywhere, to sell anything with truly unlimited extensibility, flexibility, and control over how they build and evolve their business.

Launched in 2011 and acquired by Automattic in 2015, Woo is a fully distributed company with employees worldwide.

† StoreLeads, September 2025

WooCommerce in numbers

4M+

live installations.†
 

StoreLeads (using WooCommerce Cart/Checkout),
State of Ecommerce

33%

of all ecommerce is powered by WooCommerce.

StoreLeads, Growth of WooCommerce

1,300+

official WooCommerce Marketplace products, and growing daily.
 

Woo Marketplace

90k+

developers, creatives, and builders
supporting WooCommerce merchants worldwide.

350+

core code contributors from
around the world.

43.4%

of the web is built on WordPress.

W3Techs, Usage statistics and market share of WordPress

†

Regarding third-party measurement: WordPress plugin rules don’t permit the automatic collection of stats and performance data (although some merchants do opt-in to share data). We use third-party measurement tools, including StoreLeads.app and W3Techs, to build an accurate estimate of WooCommerce installations, growth, and geographic distribution.

Latest Woo news

  • WooCommerce 2.5: Dashing Dolphin means speed

    It’s a new year and we have a new version of WooCommerce for you. The last version of WooCommerce focused on the onboarding experience to help store owners get up and running quickly. This latest version focuses on getting the store itself to run quickly, and is aptly named Dashing Dolphin. Let’s take a closer look at…

  • Announcing WooConf 2016 (and the Golden Ticket competition!)

    After much anticipation, we’re thrilled to announce our second conference dedicated to all things WooCommerce, WooConf. Our team is now running full steam ahead with planning for April 6-8 in Austin, Texas. It’s going to be a great one, and we hope we get to see many of you there. If you’re new to WooConf, we’re keen…

  • The future of Woo support: how we’re planning to grow and improve

    Woo support has struggled in recent months to keep up with demand. This has led to long ticket response times, and our customers have been expressing frustration about this. Because we believe in open and honest communication, we want to explain why this is the case, and show you in detail what we plan to…

  • Woo heads to Philly for the inaugural WordCamp US

    As you might have heard, the first ever WordCamp US was recently held in Philadelphia, Pennsylvania. Though there have been plenty of local WordCamps in the past, this was the very first one designated for all of the United States. True to its name, WCUS attracted attendees from all across the country, and even a…

View more Woo news

Why people love WooCommerce

Unlimited capability

WooCommerce developers can build 100% custom products as needed. In the WooCommerce Marketplace, you’ll find hundreds of extensions and themes that personalize and extend the capabilities of WooCommerce stores.

A global, creative community

WooCommerce has a worldwide community of developers, builders, and creatives ready to help anyone build an online business that scales.

Open source roots

As a freely downloadable plugin for WordPress, WooCommerce has always been a part of the open-source community. Democratizing commerce is at our core.

Ownership over leasing

Woo users build and own their shop, end to end, with a 100% open-source platform, unlimited hosting options, and total control over their shopping experience.

Brand and logo guidelines

For logos, typography, and guidance on tone — visit our brand and logo guidelines.

Brand guidelines

Contact the Woo Press Team

Press contact

Please direct all press inquiries to:
press@woocommerce.com

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