Woo Newsroom

What is Woo?

Woo is the company behind the leading open-source ecommerce platform, WooCommerce, powering 4M+ stores.† Built on WordPress, WooCommerce empowers anyone, anywhere, to sell anything with truly unlimited extensibility, flexibility, and control over how they build and evolve their business.

Launched in 2011 and acquired by Automattic in 2015, Woo is a fully distributed company with employees worldwide.

† StoreLeads, August 2025

WooCommerce in numbers

4M+

live installations.†
 

StoreLeads (using WooCommerce Cart/Checkout),
State of Ecommerce

33.5%

of all ecommerce is powered by WooCommerce.

StoreLeads, Growth of WooCommerce

1,253+

official WooCommerce Marketplace products, and growing daily.
 

Woo Marketplace

90k+

developers, creatives, and builders
supporting WooCommerce merchants worldwide.

350+

core code contributors from
around the world.

43.4%

of the web is built on WordPress.

W3Techs, Usage statistics and market share of WordPress

†

Regarding third-party measurement: WordPress plugin rules don’t permit the automatic collection of stats and performance data (although some merchants do opt-in to share data). We use third-party measurement tools, including StoreLeads.app and W3Techs, to build an accurate estimate of WooCommerce installations, growth, and geographic distribution.

Latest Woo news

  • What’s new with Woo: December 2023

    Learn about all the new things on WooCommerce over the past three months, and submit a store for the 2024 Woo gift guide!

  • Say hello to Woo.com

    Today, officially known as Domainween (but literally only by me), WooCommerce.com became Woo.com. If you’re reading this (which I can only assume you are), you’re already living in this brave new world. Woo.com is now the home for all things Woo: our platform, marketplace, agency program, partnerships, and more. Why Woo? Why now? “Woo” is…

  • Woo and Canal Help Merchants Access Unlimited Third-Party Product Sales

    Sell products from well-known DTC brands on your site or expand your own market potential with key partnerships. Modern dropshipping for WooCommerce merchants.

  • Platform Upgrade: High-Performance Order Storage for WooCommerce

    Scale better, faster. An upgrade to WooCommerce order storage. What does this mean? Will you be affected? What are the next steps? Get the full rundown!

View more Woo news

Why people love WooCommerce

Unlimited capability

WooCommerce developers can build 100% custom products as needed. In the WooCommerce Marketplace, you’ll find hundreds of extensions and themes that personalize and extend the capabilities of WooCommerce stores.

A global, creative community

WooCommerce has a worldwide community of developers, builders, and creatives ready to help anyone build an online business that scales.

Open source roots

As a freely downloadable plugin for WordPress, WooCommerce has always been a part of the open-source community. Democratizing commerce is at our core.

Ownership over leasing

Woo users build and own their shop, end to end, with a 100% open-source platform, unlimited hosting options, and total control over their shopping experience.

Brand and logo guidelines

For logos, typography, and guidance on tone — visit our brand and logo guidelines.

Brand guidelines

Contact the Woo Press Team

Press contact

Please direct all press inquiries to:
press@woocommerce.com

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