Woo Newsroom

What is Woo?

Woo is the company behind the leading open-source ecommerce platform, WooCommerce, powering 4M+ stores.† Built on WordPress, WooCommerce empowers anyone, anywhere, to sell anything with truly unlimited extensibility, flexibility, and control over how they build and evolve their business.

Launched in 2011 and acquired by Automattic in 2015, Woo is a fully distributed company with employees worldwide.

† StoreLeads, September 2025

WooCommerce in numbers

4M+

live installations.†
 

StoreLeads (using WooCommerce Cart/Checkout),
State of Ecommerce

33%

of all ecommerce is powered by WooCommerce.

StoreLeads, Growth of WooCommerce

1,300+

official WooCommerce Marketplace products, and growing daily.
 

Woo Marketplace

90k+

developers, creatives, and builders
supporting WooCommerce merchants worldwide.

350+

core code contributors from
around the world.

43.4%

of the web is built on WordPress.

W3Techs, Usage statistics and market share of WordPress

†

Regarding third-party measurement: WordPress plugin rules don’t permit the automatic collection of stats and performance data (although some merchants do opt-in to share data). We use third-party measurement tools, including StoreLeads.app and W3Techs, to build an accurate estimate of WooCommerce installations, growth, and geographic distribution.

Latest Woo news

  • Case Study: Utique

    By Hilton Moore – Kri8it Senior Developer I’m a senior developer at kri8it. We’re a digital agency that has long standing relationships with our clients based on great work and we are big admirers of building child themes off of Canvas. We have used Canvas for a number of high profile clients and the way…

  • Seven more smashing WooCommerce extensions

    After the awesome Black Friday promotions and the release of our brand new theme Function I bet you thought the week couldn’t get any better. Well, think again! Today we’re excited to add 7 more WooCommerce extensions to our arsenal. Including: 2 payment gateways, a couple of nifty marketing tools, Linnworks & Litmos integration and…

  • Case Study: Customer Thermometer

    Mark Copeman shares his experiences of project managing a site rebuild using PixelPress for Customer Thermometer’s 2nd birthday. Hi,  I’m Mark Copeman. I’ve been working online for the last 4 years and I’m the founder of two businesses.  8:45TV video production and online training business and Customer Thermometer, a customer satisfaction survey tool. I’d class myself…

  • Presenting the Function theme: A theme that does what it says on the tin

    When it comes to designing and building themes, there are many varying avenues and approaches one can take. A theme can be really detailed and almost over-designed, or it can be clean and minimalist. At WooThemes, we like to craft a fine balance between the two, creating themes that are cleanly and professionally designed, and…

View more Woo news

Why people love WooCommerce

Unlimited capability

WooCommerce developers can build 100% custom products as needed. In the WooCommerce Marketplace, you’ll find hundreds of extensions and themes that personalize and extend the capabilities of WooCommerce stores.

A global, creative community

WooCommerce has a worldwide community of developers, builders, and creatives ready to help anyone build an online business that scales.

Open source roots

As a freely downloadable plugin for WordPress, WooCommerce has always been a part of the open-source community. Democratizing commerce is at our core.

Ownership over leasing

Woo users build and own their shop, end to end, with a 100% open-source platform, unlimited hosting options, and total control over their shopping experience.

Brand and logo guidelines

For logos, typography, and guidance on tone — visit our brand and logo guidelines.

Brand guidelines

Contact the Woo Press Team

Press contact

Please direct all press inquiries to:
press@woocommerce.com

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