Woo news

Woo is the company behind WooCommerce, the ecommerce platform that powers 4M+ stores.^* Built on WordPress, WooCommerce empowers anyone to sell anything, with unlimited control over how they build and evolve their business.

Launched in 2011 and acquired by Automattic in 2015, Woo is a fully distributed company with employees worldwide.

^*StoreLeads, January 2026

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WooCommerce in numbers

4M+

live installations*

StoreLeads, State of Ecommerce

34%

of all ecommerce is powered by WooCommerce

StoreLeads, WooCommerce Growth

1336+

official WooCommerce Marketplace products, and growing daily

Woo Marketplace

90k+

developers, creatives, and builders
supporting WooCommerce merchants worldwide

350+

core code contributors from
around the world

43%

of the web is built on WordPress

W3Techs, Usage statistics and market share of WordPress

*Regarding third-party measurement: WordPress plugin rules don’t permit the automatic collection of stats and performance data (although some merchants do opt in to share data). We use third-party measurement tools, including StoreLeads.app and W3Techs, to build an accurate estimate of WooCommerce installations, growth, and geographic distribution.

Latest Woo news

Platform Upgrade: High-Performance Order Storage for WooCommerce

October 11, 2023

Scale better, faster. An upgrade to WooCommerce order storage. What does this mean? Will you be affected? What are the next steps? Get the full rundown!
What’s New With WooCommerce: The First Edition

September 14, 2023

What’s new on WooCommerce? A lot! Discover new products, updates, featured WooExperts, and more in the first edition of What’s New With Woo.
Sezzle and WooCommerce Expand Partnership to Provide Flexible Payment Options

September 12, 2023

Sezzle, a Buy Now, Pay Later leader, is pleased to announce an expanded partnership with WooCommerce, the leading open-source eCommerce platform.
The WooExpert Awards: Americas, 2023

September 12, 2023

Five agencies were noted for exceptional work in ecommerce. See what made them stand out + find your own agency or register to become a go-to WooCommerce pro.

View more Woo news

Why people love WooCommerce

Unlimited capability

WooCommerce developers can build 100% custom products as needed. The WooCommerce Marketplace also offers hundreds of extensions and themes that personalize and extend the capabilities of WooCommerce stores.

Woo customer support

WooCommerce has a worldwide community of developers, builders, and creatives ready to help anyone build an online business that scales.

Open source roots

As a freely downloadable plugin for WordPress, WooCommerce has always been a part of the open-source community. Democratizing commerce is at our core.

Ownership over leasing

Woo customers own their site end to end, with a 100% open-source platform, unlimited hosting options, and total control over their shopping experience.