Woo Newsroom

What is Woo?

Woo is the company behind the leading open-source ecommerce platform, WooCommerce, powering 4M+ stores.† Built on WordPress, WooCommerce empowers anyone, anywhere, to sell anything with truly unlimited extensibility, flexibility, and control over how they build and evolve their business.

Launched in 2011 and acquired by Automattic in 2015, Woo is a fully distributed company with employees worldwide.

† StoreLeads, September 2025

WooCommerce in numbers

4M+

live installations.†
 

StoreLeads (using WooCommerce Cart/Checkout),
State of Ecommerce

33%

of all ecommerce is powered by WooCommerce.

StoreLeads, Growth of WooCommerce

1,300+

official WooCommerce Marketplace products, and growing daily.
 

Woo Marketplace

90k+

developers, creatives, and builders
supporting WooCommerce merchants worldwide.

350+

core code contributors from
around the world.

43.4%

of the web is built on WordPress.

W3Techs, Usage statistics and market share of WordPress

†

Regarding third-party measurement: WordPress plugin rules don’t permit the automatic collection of stats and performance data (although some merchants do opt-in to share data). We use third-party measurement tools, including StoreLeads.app and W3Techs, to build an accurate estimate of WooCommerce installations, growth, and geographic distribution.

Latest Woo news

  • Case Study: African Cartel & WooCommerce

    This is a follow-up case study post to “African Cartel – a Listings implementation case study“. 8 months ago I wrote a post on the blog about the launch of an online project I was involved with called African Cartel – its mission to discover and showcase the art of African artists. At launch the…

  • You know what day it is?

    As has been the case the last few Thursdays, and most likely the next few to come, you have probably come to expect some WooCommerce goodness to drop. Today see’s the release of an incremental WooCommerce plugin update, that certainly packs a lot of punch for a version 1.2.1, as well as the release of…

  • Emporium theme, 2 extensions and WooCommerce v1.2

    Today sees the release of a new responsive WooCommerce theme called Emporium, equipped with all the homepage modules to showcase featured and recent shop products, recent blog posts, sticky notes, sales banners and a featured slider. Not to forget the widgetized footer region to add those personal touches. Emporium’s uniqueness lies in it’s fixed top…

  • Case Study: Copyhackers

    A case study by Lance Jones on building an e-commerce store selling digital downloads using Coquette and WooCommerce. Joanna, my amazing wife, is an equally amazing Web copywriter, who recently left her senior position at Intuit (makers of QuickBooks and TurboTax) to build her own online business. Over the past year and in her spare time…

View more Woo news

Why people love WooCommerce

Unlimited capability

WooCommerce developers can build 100% custom products as needed. In the WooCommerce Marketplace, you’ll find hundreds of extensions and themes that personalize and extend the capabilities of WooCommerce stores.

A global, creative community

WooCommerce has a worldwide community of developers, builders, and creatives ready to help anyone build an online business that scales.

Open source roots

As a freely downloadable plugin for WordPress, WooCommerce has always been a part of the open-source community. Democratizing commerce is at our core.

Ownership over leasing

Woo users build and own their shop, end to end, with a 100% open-source platform, unlimited hosting options, and total control over their shopping experience.

Brand and logo guidelines

For logos, typography, and guidance on tone — visit our brand and logo guidelines.

Brand guidelines

Contact the Woo Press Team

Press contact

Please direct all press inquiries to:
press@woocommerce.com

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