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Frequently Bought Together is a WooCommerce plugin that lets stores easily add cross-sells, upsells, and custom product bundles to their product page.

You’ll see the “frequently bought together” boxes on the vast majority of eCommerce sites. Stores like Amazon use “frequently bought together” to increase customer average order value through cross-sells and upsells.

Frequently Bought Together lets you easily add and customize this for your WooCommerce product pages.

Bought Together Plugin for Woocommerce

How Is Frequently Bought Together Special?

Bundles Variety

That’s the whole point of the plugin, so let’s see what we can offer. First and foremost, you can assign multiple special offers to one product. It means that there are no recommendation limitations and you can experiment with different selections, adjust them for different target audiences. This also enables both cross- and up-selling approaches. Try out each tactic and see what brings more profits.

On top of that, you can create special offers with two, three, or more products, no restrictions on that. Go both vertically and horizontally, literally and figuratively speaking.

Another cool upgrade is bulk suggestions for every product in a category. This is a great solution to pair with the previous one. Use this as a universal fit to start off and add more as you go and gain some knowledge about your customers’ needs.


Our plugin allows for significant customization which is important to target the site visitors right.

First, you’re free to play with the position on the page, UI styles, and titles of the widget. There’s every tool to help you with a creative and appealing presentation of the add-ons on the product page. The plugin also offers two shortcodes for displaying bundles, which can be used on any page or post – including custom post types – on your store.

Second, the feature applies to both Simple and Variable product types. In the case of the former, you have power over whether the variation available for the bundle is fixed or not. Sometimes you need to define it yourself and other times it will be reasonable to grant the client a choice.

Finally, the discount is also flexible meaning you’re able to assign a percentage discount for every product in the bundle or a flat-rate discount for the whole bundle. Again, depending on the needs of your campaign and knowing what will work for the particular customers, this option may come in handy.

Effortless Management

There are two ways to edit the bundle offers: from the separate plugin page where you can create, edit, or delete upsell and bundles. Here you can also find info about existing bundles and see how they display on the product page.

edit the bundle offers for woocommerce

or from the product page where you can add, manage, or remove special offers for that particular product.

edit the bundle offers for woocommerce

If you’re managing complex WooCommerce frequently bought together setups, you’ll appreciate that you can disable and enable bundles without completely removing them from a store. This gives additional space for trial and error. It can be useful for seasonal or otherwise repeated campaigns as well. The great news is that you don’t risk anything and don’t have to do it in an “all or nothing” fashion.

How are the product bundles displayed?

After you set up the plugin and create some special offers, the “upsell product bundles” section will display automatically on product pages and your customers will be able to buy discounted bundles right away. If a product is available as part of several bundles, you can display the options as a list or in a carousel.

Bought Together Plugin for WooCommerce

You can also customize the section’s appearance. Change titles, buttons, background color, style, and labels, and adjust the upsell section’s position on the page.

Bought Together Plugin for WooCommerce

When a customer chooses a bundle, all products are added to the cart with a single click. Try out  Frequently Bought Together to boost your sales and your customer satisfaction!

Benefits of using a WooCommerce Frequently Bought Together plugin

Consultants McKinsey estimated in 2013 that 35% of Amazon’s purchases come from its recommendation engine, which includes the frequently bought together boxes. This figure is impossible to verify, but extremely plausible. It has almost certainly increased in the decade since the report was published as Amazon better understands its customers.

Other eCommerces stores have reported similar results to Amazon. Fashion retailer ASOS increased sales 21% for womenswear, and 34% for menswear, by implementing frequently bought together boxes that suggested complementary items to make an outfit. Note that ASOS use custom permalinks to add the product SKU to the end of their URLs.

Amazon’s recommendation engine has many complex parts, and fashion is an industry especially suited to complementary purchases. Research by McKinsey shows the average WooCommerce store can always increase annual revenue by adding a frequently bought together box.

This is an obvious plugin to increase revenue and optimize your store.

Frequently Bought Together is made by Premmerce. Our products power over 100,000 stores, and we’ve sold Frequently Bought Together on since 2020. You’re in safe, reliable hands with us.

Get Frequently Bought Together today, and increase your conversions!

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