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Google Product Feed

Developed by Ademti Software
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(15 customer reviews)
A subscription enables access to the product, updates and support for one year from the date of purchase. Every site installation requires a subscription key.

Google Product Feed

15 reviews  |   Developed by Ademti Software

Information & Requirements

  • Google Merchant Center account
View documentation for more info

The Google Product Feed extension allows you to create a real-time feed to supply product information to Google Merchant Center, a prerequisite for setting up Product Ads.

What’s in it for you?

  • Choose from an extensive list of supported fields to add to your feed providing the richest possible data to Google
  • Easily map existing product data onto Google’s required fields from WooCommerce taxonomies, attributes or product fields
  • Capture data required by Google not normally held in WooCommerce using the plugin’s additional data entry fields
  • Set up global store-wide defaults or per-category defaults for fields
  • Provide product-specific information against products or individual variations if required
  • Real-time feed shows the latest information for your products
  • Full support for WooCommerce’s importer and REST API for bulk importing data
  • Integrates with common WooCommerce extensions
  • Extensive documentation covering setup and customisation
  • Rich set of WordPress filters and actions allowing flexible customisation if necessary

Once your products have imported into Google Merchant Centre they’ll be available to your linked Google Adwords account, giving you the flexibility to set up product ads as you want. Using the full power of Google Adwords – you’re in full control of your ad setup and budgets.

Product data fields

The extension supports 50+ feed attributes including all mandatory fields. Simple fields such as link, title, image_link etc are all populated automatically for you. Other fields provide a simple one-click mapping to allow you to map across your product fields onto the feed. You can provide store-level, or category level defaults and the feed will automatically pick the right values to include.

Where you don’t have data, the plugin provides custom fields on your products to allow you to enter richer product data. These fields are all available to the standard WooCommerce CSV import tool, and exposed via the WooCommerce REST API.

Fields currently supported include:

  • Core fields: ID, link, title, description (short, long or both), image links (including featured images, product gallery images and embedded content images), price, sale price (including effective date), availability and condition
  • Rich data fields: product type, google product category, brand, MPN, GTIN, gender, age group, colour, size, size type, size system, material, pattern, adult content flag, shipping label and energy efficiency class (including min/max)
  • Advanced fields: is_bundle, unit pricing measure & base measure, multipack, instalments, identifier exists flag, adwords grouping filter, minimum/maximum handling time, cost of goods sold, included/excluded destination, availability date, promotion ID, and custom labels

Product review feeds

In addition to the standard product feed, the extension provides a Google Product Review feed which integrates with WooCommerce’s built-in review system to provide a feed of product reviews that Google can cross-link to your products to display more compelling product ads including product ratings.

These ratings can show star ratings on Shopping ads and, in some instances, on product listings on Google. These ratings can help shoppers with their purchase decisions, driving more qualified shoppers to your product pages.

The extension provides full feeds, and incremental weekly, and daily feeds. Review data is automatically linked with your product feed data to allow Google to match reviews to products, and you have the ability to exclude reviews from the feed if required to meet Google’s policies.

Integrated with other WooCommerce extensions

The extension includes automatic integration with a wide range of WooCommerce extensions, including:

  • Product Bundles
  • Composite Products
  • Brands
  • Cost of Goods
  • Multi-Currency
  • Min/Max Quantities
  • Product CSV Import Suite
  • Supported feed types

Feed list

The extension provides a number of feeds to help you integrate, including:

  • Google Product feed – integrate your products to Google Merchant Centre so you can use them in product ad campaigns
  • Bing product feed – integrate your products to Bing’s Merchant Centre so you can use them in product ad campaigns
  • Google Product Reviews feed – send product review / ratings data to Google to enhance your product ad campaigns

Customer reviews

4.00 out of 5 stars - 15 reviews
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  1. SBignell1

    SBignell1 rated

    What is great about this product?

    A fantastic easy to use plugin, with excellent support. Does exactly what it says.

    How could it be improved?

    Nothing for now it is just fine

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  2. Chuck Lohre

    Chuck Lohre rated

    What didn't you like about this product?

    Inventory Feed is not an inventory feed

    How could it be improved?

    “Google merchant centre product inventory feed” in the settings is not an inventory feed – it is an availability feed and it only tells whether a product is available or not available, not product count.
    If you plan to use this plugin make sure you have no interest whatsoever in participating in Google local merchants. There are others out there that have this capability and more flexibility.

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  3. customsportswreaths

    customsportswreaths rated

    What is great about this product?

    I just can't say enough great things about this plugin! In the 2 years I've used it, I've only had one minor problem (my feed was terminating early because it timed out). I opened a support ticket, received help within a day and Lee got me up and running promptly. I so appreciate Lee, because I have no technical experience and he was patient and brought it down to a level I could understand and implement. Thank you, Lee!!!!

    How could it be improved?

    In the documentation, examples are given on how to name multiple feeds based on items or categories, but it does not mention what to do with the file name, that must be unique for each feed. Novice users like me don’t know what to do. Lee helped me, but probably should add that to the documentation.

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  4. scolow

    scolow rated

    What didn't you like about this product?

    Not option to add google shipping labels to the products for the XML feed. Most people will use this to adjust shipping rates in the google shop by product.

    How could it be improved?

    Add the shipping label feed

    Was this review helpful?   (1) (0) Report review

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    • One person found this helpful
      leewillis77

      leewillis77 rated

      Hi;

      The plugin definitely supports the delivery label field. If you want to open up a support ticket then we’d be happy to walk through any issues you’re having.

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  5. Cameron Halmrast

    Cameron Halmrast rated

    What do you think about this product?

    This plugin works great if you only have the intentions and displaying your products on Google Shopping (AdWords), although if you plan on using Google Actions (Google Express Shopping), I would look into another option until the developer address the issue of passing on certain attributes of "sell_on_google_quantity" and "purchase_quantity_limit" to avoid over selling. An additional action would be to create feeds by tag, just not by category. This plugin is super easy though for adding values to your products via the WooCommerce CSV Importer tool as each identifier has its own column. I look for the developer to address these issues in an upcoming release.

    How could it be improved?

    Address the issue of sending quantity of in-stock products in the XML data feed to Google and also allow you to segment the products in the feed by the WooCommerce Product Tag, just not by category. Certain companies do not allow us list their products on third party market places and we cannot segment them out just by category.

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    • 2 out of 2 people found this helpful
      leewillis77

      leewillis77 rated

      > Address the issue of sending quantity of in-stock products in the XML data feed to Google

      If you want to open a support ticket we’d be happy to discuss this with you and see if it can be included in a future release.

      > also allow you to segment the products in the feed by the WooCommerce Product Tag

      I’m sure that this is achievable – again if you want to open a support ticket we’d be happy to look into it for you.

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  6. Chris

    Chris rated

    What didn't you like about this product?

    This is a premium plugin that provides the bare minimum. There is no customization, like static field values, category mapping, shipping fields, etc.

    How could it be improved?

    Do what the others do and better.
    A shame, that I’m now looking at other plugins that give this and that, but none give the full package unless you’re paying. Dang! I’m already paying for something that is, from what I now understand, the least capable.

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    • One person found this helpful
      leewillis77

      leewillis77 rated

      Hi;

      Sorry to hear your feedback. The plugin offers a number of different ways of setting / mapping data that seem to cover the features you think are missing. You can set static field values store-wide, at a category level, or on individual products. You can map data at category levels, and the plugin automatically sets shipping values like weight, dimension, and label.

      If you’re not clear on how to use these, feel free to open a support ticket and we’ll see what we can do.

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  7. gardenheaven2431

    gardenheaven2431 rated

    What is great about this product?

    Makes feeding Google merchant centre effortless, and excellent support which counts for loads as well, well done guys love your app !!

    How could it be improved?

    I dont have any improvements to mind at the min !

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  8. Frederik Joly

    Frederik Joly rated

    What didn't you like about this product?

    Problem ahead

    How could it be improved?

    this plugin will not strip html and short code from description, causing error that will prevent you from display your product on the google feed. Need fixes or more options !

    Was this review helpful?   (9) (2) Report review

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    • leewillis77

      leewillis77 rated

      Hi;

      The plugin strips any unsupported content from the description before submitting to Google. If you’re having problems with unsupported content going across, if you can raise a support ticket we’d be happy to investigate.

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  9. silentmediawoo

    silentmediawoo rated

    What is great about this product?

    An essential product for all WooCommerce e-commerce stores! Very fast support by Ademti Software.

    How could it be improved?

    Can’t think of anything right now.

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  10. Xavier Catchot

    Xavier Catchot rated

    What is great about this product?

    Everything works like a charm. Excellent support.

    How could it be improved?

    The only problem of this plugin is the URL of the feeds. All your competitors can seee your feeds. The plugin should be able to generate a custom and private URL.

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  11. generail

    generail rated

    What is great about this product?

    Will help you spread your product in Google

    How could it be improved?

    I would like you to add the benefits of improving product visibility in the Middle East

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  12. dluengo1

    dluengo1 rated

    What is great about this product?

    Feed product for Google AdWords

    How could it be improved?

    I will comment on it in Spanish. todo excelente y muy atentos me han solucionado el problema, muchas gracias!

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  13. mortentofte

    mortentofte rated

    What is great about this product?

    Works well. Easy to use. Good support.

    How could it be improved?

    Maybe an option to customize the titles of product variations on the settings screen.

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  14. Gary Stewart

    Gary Stewart rated

    What is great about this product?

    Great product with fantastic support! This plugin does everything I need it to and when it hasn't the developer has been more than willing to help quickly!

    How could it be improved?

    Works perfectly as it is!

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  15. Gary Coombes

    Gary Coombes rated

    What do you think about this product?

    its good and easy to use

    How could it be improved?

    bulk filters dont seem to be included as i have spent way to long trying to find ways to bulk hide products from feed and there is nothing that will do this in the plugin, you have to use a untick box on each product individually and when you have 100,000 that is not possible.

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    • leewillis77

      leewillis77 rated

      Hi;

      The extension supports bulk editing using WooCommerce’s built in CSV export/import tool so it’s possible to bulk change any of the extensions data fields using that.

      Hope that helps.

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