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Yoast WooCommerce SEO

by  Yoast
Increase the visibility of your online store and drive more sales from search by making your products stand out. Automatically get best-practice technical SEO for e-commerce!

  • Make your products stand out in search results by adding structured data
  • Help visitors and Google find products on your site with improved breadcrumb navigation
  • Show variations of your products with global identifiers
  • Get the attention from Google for your product and category pages by automatically optimizing your sitemap

About the Yoast WooCommerce SEO extension

Visual representation of the product specific SEO analysis Yoast WooCommerce SEO performs on a website
Product specific SEO analysis Yoast WooCommerce SEO

Start outranking your competitors! Yoast helps Google understand your site by automatically applying technical SEO for e-commerce. You’ll get SEO recommendations for your product content and category pages for the best online results. Includes access to the Ecommerce SEO course in Yoast SEO academy to learn all about ranking your products on Google.

Top 3 features to help you boost your SEO

  1. Rich results showing multiple variations of the same product in the search results

    Attention-grabbing social media cards & rich results
    Attention-grabbing formats are exactly what you need to stand out from your competition! Yoast makes sure that price and stock are shown when shoppers share your product on social media.

  2. Create SEO-friendly product content
    To help you write unique product content and optimize the SEO of your product pages, Yoast WooCommerce SEO offers a customized SEO analysis specifically designed for products. Using it will give you everything you need to build better product pages.
  3. Global identifiers for variable products
    If you offer products with multiple variations, search engines need to understand what variations of products you offer. Combined with properly structured data, the global identifiers will increase the chance Google will show the shopper the right variation of your product.

What else is included?

Visual of how a fitness product would show on Pinterest when optimized with Yoast WooCommerce SEO
Visualization of a rich result on Pinterest

This extension will help you to compete online. It contains everything you need to start outranking your competitors in the search results:

  • Improve your breadcrumb navigation
  • Get attention from Google for your product and category pages by automatically optimizing your sitemap
  • Access to 6 courses* on the Yoast SEO academy like Ecommerce SEO 
  • 24/7 access to the Yoast support team
  • Use generative AI to write product meta titles and descriptions if you combine this extension with Yoast SEO Premium (see the bundle)

*Includes access to the following Yoast SEO academy courses that will help you learn about the SEO basics: Ecommerce SEO, SEO for beginners, WordPress for beginners, Yoast SEO plugin training, WordPress block editor training, Structured data for beginners and all the replays of the monthly Yoast SEO Update webinars in which we discuss the latest SEO updates


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