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F-Factor is more than just a diet to help you lose weight and become healthier. It allows you to have a joyful, sustainable and healthy lifestyle, rather than a lifestyle based on deprivation and hunger.

Diet fads often come and go, but the approach that F-Factor takes is based on a scientific understanding of anatomy and physiology. The result? Four disruptive principles that don’t change with the tides of dieting.

The diet evolved from founder Tanya Zuckerbrot, MS, RD’s early work with patients, where she helped to lower their cholesterol or control their diabetes. By following a lifestyle diet rich in dietary fiber, Tanya’s patients improved their clinical conditions whilst losing weight – without feeling hungry.

Zuckerbrot, a nationally-recognised dietitian, is also the author of two best-selling weight loss books: The F-Factor Diet: Discover the Secret to Permanent Weight Loss, and The Miracle Carb Diet: Make Calories and Fat Disappear the F-Factor Way – with Fiber! Both books are available on the site, with shipping available to customers in the United States.

Developers Inverse Paradox were called upon to create a new, custom-designed website to promote the F-Factor brand as well as sell their collection of products. The site additionally offers a collection of recipes, as well as promoting Zuckerbrot’s private practice in New York.

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