PEI Media needed an easy to manage, multisite network with premium, member-only content for their specialist networks and publications across the investor industry. It was essential to them that they could effortlessly add new sites to their network as they reach out to emerging markets. Using the flexible Canvas theme by WooThemes, we were able to build a powerful, bespoke child theme with custom WordPress plugins PEI Media could simply use across their main markets. This theme had a template that could be cloned at minimum time and cost within their network to reach new markets. A bespoke, tiered content access feature enabled PEI Media to sell membership to their users, and custom CMS stats enabled their sales team to upsell membership to users who frequently used their site. Integrating email content marketing allowed their subscribers to instantly get alerts about their investor news, helping them with their financial decisions.
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