Brand and logo guidelines
Please follow these guidelines to maintain our brand integrity. If you have any questions about the WooCommerce brand elements, please contact us at trademarks@automattic.com.
Our brand
Logo
The Woo wordmark represents our brand or company as a whole. Three colorways of the Woo wordmark are available to support legibility and brand consistency on a variety of background colors.
Full color
Monochrome white
Monochrome black
Colors
Our signature color is purple, and various shades of purple serve as our core color palette. These colors are essential components of our brand identity.
Woo Purple 10
#D1C1FF
R185
G153 B255
Woo Purple 40
#873EFF
R135 G62 B255
Woo Purple 50
#720EEC
R114 G14 B236
Woo Purple 70
#5007AA
R80 G7 B170
Woo Purple 90
#2C045D
R44 G4 B93
Typography
Proxima
Our primary font is Proxima Nova, a vibrant bold grotesque typeface we use mainly for headers. We use the Geometric Sans Style Set.
How can Woo help you?
Inter
Our secondary font is Inter. We use Inter for body copy and small text.
Every business is unique, and every store should be too. WooCommerce empowers you to build, sell, and grow on your terms. Our WordPress-powered platform offers fully customizable ecommerce, for less.
Woo is an Automattic company
Are you looking for another Automattic product logo or images? Check out all of the Automattic brand materials.