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Affiliate for WooCommerce

Run your own successful affiliate program. Track referrals, sales and commissions; make payouts, create commission plans and marketing campaigns…all from one place. Includes self-care dashboard for affiliates. The easiest way to increase your brand value, get customers and grow revenue.

Why use complex third-party affiliate platforms or plugins when you can run your own affiliate marketing program from WooCommerce itself? Especially when it’s super easy, jargon-free and comes with all the powerful features…


Powerful affiliate program with full control and accuracy

  • Allow people to join your affiliate program via registration forms. Approve their request manually or automatically, and configure their commission settings. They can promote your products or services using the referral links (customizable) or coupons.
  • Track visitors, conversions, commissions and payouts. It’s all there!
  • Turn customers and subscribers into affiliate partners and brand ambassadors.
  • Track affiliate progress and adjustments: commissions are calculated when an order is placed. This is also true for recurring subscription payments (the plugin is compatible with WooCommerce Subscriptions).
  • The most powerful commission plan system – set commissions based on a number of conditions. Commission only on the first product in the cart, commission based on products and product categories, commission to specific affiliates, commission based on affiliate tags…
  • Set up a multi-tier affiliate program with an ‘n’ number of tiers (unlimited tiers). Affiliates earn commissions on the sales they make and also on the sales generated by people they refer to your program.
  • Provide lifetime commissions – affiliates will keep earning a commission on subsequent purchases made by customers on your store.
  • Marketing campaigns – Create personalized campaigns – combine images, videos, product manuals, other media assets, swipes and other resources and share them with desired affiliates to boost your affiliate marketing. Track the performance of each campaign separately.
  • Make automatic payouts via PayPal, Stripe or manually.
  • Integrate with your own site — Affiliate for WooCommerce works as a WooCommerce extension, so your costs and setup time are reduced.

You know that word-of-mouth/reviews and recommendations are powerful. With an affiliate program, you can make them work for you.

Unlock high conversions, sales and credibility

You have awesome products but are struggling to meet your sales goals… You’re not alone. Most makers face this challenge.

One sure way to breakthrough results is a successful affiliate partner program. Why?

  • 81% of brands leverage the power of affiliate marketing, and affiliate marketing spending is increasing every year.
  • 38% of marketers confirm affiliate programs as one of their top customer acquisition channels.
  • Customers trust people they know and like. They don’t know you yet — but when an influencer recommends your products, customers will be a lot more receptive to what you have to offer, upping your conversions.
  • Distribution is key to success. You can spend a ton to get traffic, but affiliates can send you high-quality, qualified leads. You get access to their audiences, who are already primed to be drawn to your products.
  • You only pay for paying customers, not for ads or leads! When you run an affiliate program, you pay commissions only when affiliates bring you a paying customer.

Don't work until you die.. Use affiliate marketing and make others work for you!


Pro tip 1: Set up a lead capture system for affiliate traffic. That way you can get a lead even if it doesn’t convert into a sale immediately.

Pro tip 2: Invite your customers to become affiliates. Not everyone will go out and promote you, but those that do will be worth it. (And yes, the plugin can automatically turn all your customers — or any other WordPress users — into affiliates!)


All the essential tools to leverage your WooCommerce affiliate program

Whether you run a fashion store specializing in clothing, footwear, eyewear, jewelry, or beauty and cosmetics, or if your business is in pet supplies, travel, fitness, FMCG, or digital goods, our affiliate program tools are designed to work seamlessly for businesses of all sizes.

One place affiliate tracking and management

Unlike other WooCommerce and WordPress affiliate plugins, you don’t have to juggle multiple screens. From creating different commission rates to making payouts, manage everything from a single place.

  • View the affiliate leaderboard, conversion rate and revenue earned.
  • Get complete details for each affiliate – order and commission statuses, payouts done, products sold and profile and multi-tier details. You can also edit/manage affiliate profiles.
  • Create commission plans based on rules
  • Set up marketing campaigns
  • Make payouts
  • Search affiliates using predefined filters
  • Export all data or based on filters to CSV
Affiliate For WooCommerce - main dashboard
Track and manage your affiliate program from a jargon-free, single-screen interface

Commission plans and rules

Reward your affiliates based on their performance. Create a commission plan to set up different affiliate commission rates (percentage, flat) based on product, product category, specific affiliate, affiliate groups (tags), referral medium (link and coupon), subscription parent order and renewals, user role and user’s first order.

Hundreds of commission plans possible with Affiliate for WooCommerce plugin:

  1. Set up a storewide commission rate
  2. Set up a tiered commission having three tiers
  3. Assign higher commissions to specific affiliates
  4. Assign commissions based on product categories
  5. Assign commissions only on the main product but not on upsells
  6. Assign different commission for one product and storewide commission on another product in the same purchase order.
  7. Assign commission only on the subscription parent order but not on renewals.
  8. Exclude affiliates having ‘Editor’ user role from earning a commission.

and more…

Affiliate For WooCommerce - Commission Plans
Commission plan based on specific affiliate and product category
Affiliate For WooCommerce - Commission Plans
Multi-tier commission plan based on affiliate tag

Commission plans use cases:

  • 20% storewide or default commission without any tiers
  • 30% commission only to John and Maria on the best-sellers
  • $10 flat commission on the sale of laptops
  • 25% commission only on the ‘Sports’ category and 15% commission on all other categories
  • 45% commission only to affiliates having the ‘Influencer’ tag on the sale of high-end jewelry items.
  • $5 flat commission on the sale of cellphones but no commission on accessories sold in the same order.
  • 25% commission on the sale of the first product and storewide commission on other products sold in the same order.
  • 20%, 15%, and 10% in a three-tier program. Mona refers to Shanky and Shanky refers to Lisa for your affiliate program. Lisa, Shanky and Mona will earn 20%, 15% and 10% commissions respectively on a successful referral by Lisa.
  • 10% commission to all affiliates if the order is placed via the referral coupon.
  • 15% commission on subscription parent order but 10% commission on up to 11 renewals.
  • $5 commission for affiliates having the ‘Subscriber’ user role only for products sold from the ‘Marketing’ category.
  • $10 commission to ‘Silver’ tag affiliates on users’ first order.

Lifetime commissions

Encourage your affiliates to promote your brand more by providing them with lifetime commissions.

Once a customer makes a purchase via the affiliate URL or coupon, they get linked to the affiliate immediately.

The best part is, lifetime commission works independently of the browser cookies.

This means, the affiliate can keep earning commissions on every future purchase of their linked customers, irrespective of the customer deleting the cookies or making a purchase without the referral ID/coupon or from a different device.

link customers to affiliates for lifetime commissions
View, link and unlink lifetime customers from the affiliate
  • Allow all affiliates on your website to receive lifetime commissions.
  • Exclude some affiliates or a group of affiliates (tags) from earning lifetime commissions.
  • Manually link / unlink any customer to an affiliate for a lifetime commission from their Profile section.
  • A single affiliate can have multiple customers linked to them. But the same customer cannot be linked to multiple affiliates.
  • Tracks lifetime commission for guest users based on their billing email addresses.

Affiliate marketing campaigns

Organize your marketing assets and promotional materials (brand creatives, logos, banners, swipes, videos, guidelines, giveaways, social media assets and what all you have) in different campaigns.

Create unlimited campaigns and allow your affiliates to simply use the campaign materials or resources for learning and to promote your brand better.

The plugin provides the flexibility to add anything to the campaigns and share with the affiliates.

You can also restrict the campaigns to specific affiliates or affiliate groups (affiliate tags), making them more personalized.

Affiliate for WooCommerce - Campaigns and tracking
Campaigns help you organize your marketing and promotional materials (all the logos, banners, swipes, videos, guidelines, giveaways, social media assets and what have you…) in different “buckets”.
Affiliate promotion campaign
Track campaigns via UTM tracking and easily add all assets using the WP editor.

Automatic and manual commission payouts

Automatically pay affiliate commissions via PayPal and Stripe. Set a payout day, select the affiliates and the payments will be processed on the chosen day of each month, eliminating manual work.

Set a refund period to exclude orders from automatic payouts within that period, ensuring accurate and fair payments.

Admins can set a maximum payout amount to manage account balances and prevent overspending.

Apart from automatic payments, you can payout commissions via PayPal (using Payouts API), Stripe (using Stripe Connect) or mark commissions as paid manually from within the plugin.

Apart from automatic payments, you can payout commissions via PayPal (using Payouts API) or mark commissions as paid manually from within the plugin.

Moreover, there’s a provision to assign store credit or reward points to affiliates instead of a payout. Requires Smart Coupons and Points and Rewards plugins respectively.

Affiliate for WooCommerce - Payouts dashboard
Payouts dashboard for the commission paid
Affiliate for WooCommerce - Send Payout
PayPal and other payment methods for commission payout

Commission payout invoices

Both store owners and affiliates can generate and print commission payout invoices. This helps to keep a record of all the payments and improves transparency.

Search & filters

Find specific affiliates easily and quickly. Search affiliates by their name or email, predefined filters – affiliate status, commission status and tags for a specific date range.

There is also an option to filter affiliates based on different range ranges.

Affiliate for WooCommerce - Flexible search and filters
Easy search and filtering for affiliates, orders, tags, commission

Affiliate tags/groups

Create and assign tags to affiliates based on their performance.

Assign the ‘Influencer’ tag to your top-performing affiliates, the ‘Dormant’ tag to those who don’t bring sales, and so on.

Tags along with the plugin’s predefined labels (filters) also make it easy to filter affiliates as and when required.

Affiliate landing pages

Create custom landing pages for your affiliates, using which they can then promote your brand without the need of their referral link or coupon. They will earn a commission on every purchase made through this page.

Customizable affiliate referral links

Convert default affiliate referral links to pretty referral links. This allows affiliates to use links having better names for promotion that suits them.
For example – https://demo.storeapps.org/ref/54, https://demo.storeapps.org/aff/5, https://demo.storeapps.org/ref/john, etc.

Affiliate referral links for products

Getting the affiliate referral link for a product is time-consuming for affiliates. For hundreds and thousands of products, it’s more frustrating.

The plugin provides a ‘Click to copy affiliate link’ button on the product page that allows active affiliates to copy their affiliate referral link for that specific product and promote it. Quick and easy!

Summary emails

Allow affiliates to track their progress by sending them monthly sales reports via emails. The email shows a quick summary of their affiliate sales, conversion rate and other important metrics.

Export to CSV

Export affiliate data over selected date ranges, with or without filters. You can export data as a standard CSV file or as mass payouts CSV to make affiliate payouts via PayPal.

One place tracking for your affiliates

A self-care dashboard for affiliates. They can track and manage everything from under their ‘My Account’. Your affiliates can:

  • Generate referral URL, customize it and also request store admin for coupons.
  • View commissions earned, refunds products sold and other metrics.
  • Pick up marketing assets provided by you to promote your brand and products.
Affiliates own dashboard
Affiliates can track everything from under My Account
Change referral, coupons, payout information etc
Affiliate members can find their coupon code, change their own referral parameter and also update payout details
Affiliate marketing assets/campaigns
Affiliates can find promotional materials under Campaigns
Campaign view
Campaign details

Words from Affiliate for WooCommerce users…

When you read the reviews on this page, here are sentiments that show up consistently…

  • Great plugin to quickly and simply set up a well-rounded affiliate program at a reasonable cost with great support.
  • I suggest this extension over other affiliate programs since it is super easy to configure.
  • Super helpful plugin, support solved the issue in a day or so. Well worth the costs!
  • An awesome system and really helps our marketing significantly.
  • Makes tracking affiliate referrals and payouts a breeze.

How is Affiliate for WooCommerce different from other WordPress affiliate plugins?

There are a handful of other affiliate plugins for WordPress. Most support WooCommerce and have been around for a while. Why choose Affiliate for WooCommerce?

  • A super easy-to-understand, single-page UI. No more confusing terminology, clunky interfaces, or multi-screen processes for basic tasks.
  • Made only for WooCommerce, so very less bloatware and works at a blazing speed.
  • Rock-solid WooCommerce and Subscriptions support. Your affiliates don’t have to worry if their referral will be credited to them or not. You don’t have to spend hours reconciling numbers.
  • We’re user-focused. Even your junior staff can take care of month-to-month operations. That means less frustration, cost, and headaches for you.

Features at a glance

  • Powerful affiliate system that runs everything automatically.
  • Unlimited affiliates, links, visits… You’re the boss!
  • Affiliates can register, generate links and track commissions themselves.
  • Compatibility with Elementor Form Builder and Contact Form 7 to create customized affiliate registration forms.
  • Automatically turn your customers (or any other WordPress users) into affiliates.
  • Customize affiliate referral links to make it pretty
  • Coupons for tracking referrals
  • Simple onboarding to get started with your affiliate program quickly
  • Set flexible commission plans.
  • Set up a multilevel referral/multi-tier affiliate program with unlimited tiers.
  • ‘Network Tab’ for multi-tier – allows both affiliates and admins to view and manage the child chain for affiliates.
  • Percentage and flat commissions, payout logs, gross/net commissions…
  • Lifetime commissions
  • Create marketing campaigns for all affiliates, specific affiliates or based on affiliate tags.
  • Payout partners easily using PayPal Payout API or Stripe (with Stripe Connect).
  • Track product and customer-level performance. Know who’s promoting what and how well!
  • Real-time, accurate and advanced reports. Order sync, conversion rate and other useful metrics.
  • Affiliate leaderboard shows you, top-performing partners, at a glance.
  • Visitors dashboard – You can monitor important metrics like referring URL, conversion medium, user agent i.e. browser, device, etc. per affiliate.
  • Dedicated dashboard to view pending payouts for all affiliates.
  • Filter the affiliate dashboard based on dates via URL.
  • Filter any affiliate’s reports via URL.
  • Export all affiliates’ data or based on filters to CSV.
  • Export orders to CSV with affiliate referral details.
  • Assign a ‘parent’ to an affiliate in a tiered affiliate program.
  • Create and assign affiliate landing pages and personalize them using merge tags.
  • Custom page for affiliate dashboard – show the affiliate’s dashboard on any custom page using a shortcode.
  • Dashboard widget – store admin can view the current month’s sales report that includes total contributions from all affiliates.
  • Emails for affiliates – emails sent to affiliates on form submission, affiliate approval, order placed, commission paid.
  • Affiliate referral details in WooCommerce new order, WooCommerce subscriptions, new renewal order and subscription switched emails.
  • Emails for affiliate manager –  emails sent to the affiliate manager on new registration requests or when an affiliate joins automatically. Store admins can enable/disable the emails sent to affiliates or the affiliate manager.
  • Allow affiliates to view the product specific referral link on product pages
  • Easy to set up and manage. Single screen interface, no jargon.
  • No site slowdowns, works on shared hosting – efficient code quality.
  • Regular improvements and updates.
  • Developed by a top WooCommerce plugin partner.

Upcoming features

  • Set different commission rates based on taxonomy – product tags, product attributes, product types, brand (custom taxonomy)
  • Multi-currency support (upvote or comment here)
  • Export (comment here your requirements)

Buying this plugin is an investment!

Affiliate marketing will give you higher visibility, qualified traffic, higher SEO rankings, and higher revenue, and Affiliate for WooCommerce gives you full control over your own affiliate program. Pick your subscription today!

Get started today

Go for it.

Affiliate for WooCommerce makes it effortless to set up and run your own affiliate partner program. It’s tightly integrated with WooCommerce and regularly updated with new features and compatibility. If you want a solid affiliate solution within WooCommerce, this is it.

Go ahead, buy it with confidence. 👍👍👍


Need any more reasons to buy? Affiliate for WooCommerce is built by StoreApps, a leading WooCommerce.com Extension developer. You can trust you’re getting high-quality code backed with first-class support.

Check out our other best-selling and popular plugins on WooCommerce.



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