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Google for WooCommerce

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Add a setting to customize product id “gla_” prefix

Google Listings & Ads adds by default “gla_” prefix to products being added to Google Merchant Center (as stated in plugin faqs https://woocommerce.com/document/google-listings-and-ads-faqs/#section-24).

This default behaviour should be customizable by the user with a new feature in plugin settings that allows to change or even totally disable the prefix.

The current default behaviour breaks the correspondence between the product ids being sent to Google Merchant Center by Google Listings & Ads plugin and the conversion tracking events sent by other plugins like “Woocommerce Google Analytics Integration” that sends plain product ids.

The issue is described in details here:

https://wordpress.org/support/topic/100-of-id-values-received-dont-match-your-feed-2/

And has already an opened Git Hub issue here

https://github.com/woocommerce/google-listings-and-ads/issues/1770

All this issues could be solved by adding a prefix customize feature in plugin settings.

Author

scalax

Current Status

Open

Last updated: January 31, 2023

3 comments

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  1. Jason Kytros says:
    Product developer May 12, 2026 3:47 pm

    Hi there,

    We recently consolidated a related request into this one. In doing so, we noted an additional suggestion worth capturing here:

    – **SKU as the ID format**: one user specifically requested using the product SKU as the Item ID sent to Google, rather than just removing or customizing the `gla_` prefix. This would align the Google feed ID with existing SEO and conversion tracking setups that reference the SKU.

    We’ve noted this for the team when reviewing this request.

  2. sukafia says:

    If you come across this issue, we have a code snippet for removing the gla_ prefix here.

  3. edwinoonk says:

    very much needed

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