I think that, a part from order attribution, there are other useful metrics that every merchant should be able to see.
I think they’re quite easy to implement as the Jetpack backend is already there.
Here are what I are the most useful for my use case:
– store sessions (inside the analytics and not as a link to jetpack which has a different interface).
– ATCs
– ATC rate (ATC/sessions*100)
– reached checkout
– Conversion rate (orders/sessions*100)
– returning customer rate
nice to have
– real time sessions
– orders by country
Surprisingly, conversion rate is implemented in the Woo mobile app but not on the site
Open
Last updated: June 26, 2025
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Totaly agree :
-Comparative data for new vs. returning customers.
-Demographic data (country, language, age, gender, etc.)
-Visitors / sessions / page views
(y) Orders by country and dates/month
My vote especially for order by country