- Workflows could be added to different opt-in groups
- These groups would be visible in the communication preferences view and customers could choose to opt-in/out on individual groups.
- Allows customers to have more control over what marketing they receive
- Means customers are less likely to opt-out of everything
- There would be an option to opt-out of all groups
UI concept: https://www.dropbox.com/s/bka0mdbcr4vvvjw/Screenshot%202019-01-16%2010.03.48.png?dl=0
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