Mobile App Refresh Campaign [Banner] 2024

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WooCommerce Subscriptions

by  Woo
Let customers subscribe to your products or services and pay on a weekly, monthly or annual basis.

Interrupt Subscription Cancellation to reduce churn (offer a down-sell)

I would like to interrupt the cancellation process so that we can offer a down-sell when customers click “Cancel” subscription in their “My Account” area.

At the moment, the default behaviour is simply to cancel the subscription and the button changed to “Resubscribe”.

What I would prefer, is to be able to interrupt this process, and either display a pop-up, or ideally to take the user to a different page, or series of pages, with forms where we can gather data on why they want to cancel, and either help them resolve an issue, or downsell them to cheaper membership, or basically make an offer to keep them subscribed.

If you have a look at the screenshots in this article (https://ebookfriendly.com/how-to-cancel-audible-plus-subscription/) about how to cancel an audible subscription, you will see the kind of functionality I’m describing.

Of course, WooCommerce Subscriptions would not need to build all of that functionality. In my mind, what it would require is a way for the store owner to place a “Cancel My Subscription” button on any page, which will then allow the store owner to build any kind of series of pages in between the point where the user clicks “Cancel” and the point where they have a final chance to click “Cancel”, by placing that cancel button at the last step. So we would need a way to make the “Cancel” button in the My Account area be customizable to that the store owner can choose what that button does, or where it takes the user.

I am confident that this feature would be highly appreciated by most, if not all, of your users, because of the impact it would have in terms of reducing churn.

Thank you for your time šŸ™‚

Author

MeganMarais

Current Status

Open

Last updated: July 29, 2022

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