Its currently possible to receive unlimited free trials by simply cancelling the sub and then creating a new one. The only way to prevent his it to set the Subscription product to “Limit to one of any status”. However, this setting is not available for product vendors, prevents having multiple subscriptions to the same product and blocks the user from upgrading/downgrading the subscription at a later time. To upgrade/downgrade the user has to first resubscribe. Also, reusbscribing is blocked if the customer cancelled during the free trial as per https://woocommerce.com/document/subscriptions/customers-view/#section-18.
To fix all of this, please block customers from receiving a second free trial or atleast have a setting for this.
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Last updated: September 5, 2023
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I cannot believe this is still not a standard setting. Memberpress has an option “Allow Only One Free Trial” that is automatically set. It seems like this would be paramount to a free trial. I am seeing a lot of abuse of my free trial and now my only option is to remove it or to ask for billing details, but this last option has been shown to have a much lower retention rate. Please can you fix this?