Problem:
As AI agents (like Google’s new shopping assistants) become common, they need a standardized way to browse products, read real-time inventory, and complete purchases without human intervention. Currently, WooCommerce lacks native support for the Universal Commerce Protocol (UCP), meaning these AI buying agents cannot easily purchase from our stores.
Solution:
I request that WooCommerce adds support for the Universal Commerce Protocol (UCP) specifications. This could be implemented either in the core software or as an official plugin.
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Why this is critical:
Competitive Parity: Competitors like Shopify are already adopting UCP. If WooCommerce does not support it, our stores will be invisible to the next generation of AI shoppers.
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Automation: This aligns with the future of automated commerce, allowing “agent-to-business” transactions.
Revenue: We risk losing sales from users who rely on AI assistants to find and buy products automatically.
Reference:
Google UCP Guide:
https://developers.google.com/merchant/ucp/guides
Open
Last updated: January 13, 2026
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Why can Shopify map standard meta so quickly, and WooCommerce is taking so long? Just trying to understand
I’ve implemented UCP support in WooCommerce within a conversion-focused extension and have been working through real-world edge cases. Happy to share implementation learnings or constraints if helpful while the Woo team evaluates native support.
Any update on this woo? It would be great to know what is planned.
Shopify implemented it right away. Would be great to see it in Woocommere too
This needs to be set a priority 0 for integration, it’s coming fast. Woo needs this edge!