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Order attribution should include Google Ads utm terms

Currently if the origin is Google Ads, the order attribution doesn’t mark the Source type, Campaign and Medium properly (per utm attributes in the url).

Instead, Order attribution currently uses hardcoded details:
Source type: utm
Campaign: google_cpc
Source: google
Medium: cpc

Order attribution should always store the utm-parameters defined in the url if those exists, no matter the source.

Screenshots

Author

nikoviitala

Current Status

Open

Last updated: April 5, 2024

3 comments

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  1. alessandro29d19a7a96 says:

    Hi,
    I’m trying this new feature.

    In my case if both GCLID and UTM exist, priority is given to the GCLID and therefore the campaign always appears as google_cpc.

    ?utm_source=google&utm_medium=search&utm_campaign=my_campaign&gad_source=1&gclid=abcd1234

    gclid parameter is always the last one in order.

    is it possible?

  2. Gary Murray says:
    Product developer April 22, 2024 7:53 am

    If there is only a gclid param in the url it will give you the results as per your screenshot:
    – Traffic type: utm
    – utm_source: google
    – utm_medium: cpc
    – utm_campaign: google_cpc
    – utm_content: (none)
    – utm_term: (none)
    – utm_id: (none)

    However, if you define custom utm_source, utm_medium, utm_campaign in the url – for example: gclid=abc123&utm_source=CUSTOM_SOURCE&utm_medium=CUSTOM_MEDIUM&utm_campaign=CUSTOM_CAMPAIGN&utm_term=CUSTOM_TERM&utm_id=CUSTOM_ID will correctly capture the custom UTM.

  3. nikoviitala says:

    In addition to this, it would be beneficial to see the data from utm_content and utm_term, which aren’t currently included in the Order attribution data.