Expert roundtable
The hidden cost of staying put: What these brands gained
by replatforming
Meet the experts

Chris Caley and Melanie McVean
Co-founders
No Pong
No Pong’s all-natural, plastic-free deodorant has built a global community of 350k+ customers. Melanie, a midwife and health professional, applies her expertise in women’s health to lead product formulation and operations, while Chris puts his 25 years of marketing to use leading brand and ecommerce.

Adelaide Olguin
Founder & CEO
TalkBox.Mom
TalkBox.Mom turns everyday living into real-world language fluency. Adelaide partners with native-speaking women around the world to create culturally rich programs and expand economic opportunities for women. Today, she leads a global movement of families transforming how language is learned — and lived.

Matias Saggiorato
CTO
Saucal
Matias is a WooCommerce expert who partners with clients to build and optimize high-performance stores. He is nicknamed “The Obsessive Planner” for his combination of strategic foresight and technical rigor — ensuring every system is scalable, maintainable, and built for growth.

Dustin Hartzler
Customer Success Manager
Woo
Dustin Hartzler brings 15 years of WooCommerce expertise to guide enterprise merchants through their most critical decisions. He manages Woo’s largest accounts and helps high-revenue merchants migrate and scale. He is an invaluable resource for businesses evaluating a move to WooCommerce.
Make the move to WooCommerce
Take control of your store, with a modern, open-source platform that gives you total data ownership and complete customization. Ditch the high costs, rigid constraints, and heavy upkeep of other platforms and join the 4.4M+ brands who trust WooCommerce to power their growth.
