Ecommerce expert panel:
breaking down total cost of ownership
Ecommerce costs get even more complex as your business grows. WooCommerce gathered a group of experts for a strategic discussion on cost trends, trade-offs, and considerations beyond platform fees. Learn where to invest and when to save, plus get tips to control your costs.
Meet the experts
Mitchell Callahan
Agency CEO and Founder
“When you can control your full stack and use your own payment solution, that is savings of hundreds of thousands of dollars a year. That’s when that full flexibility starts to pay dividends.”
Matt Dorman
Agency Co-Founder
“Total cost is really not just adding up all your costs, but potentially opportunity costs that you may or may not be losing out on, factoring those in as well.”
Clara Lee
VP of Product Management
“Look at the business holistically, understand how investment in one side of the business impacts the other side of the business.”
Tamara Niesen
Chief Marketing Officer
“Total cost of ownership isn’t just a metric: it’s a lens for long-term growth, control, flexibility, and resilience.”
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